 Yeah, thanks to Heather for asking me the question about herding content ideas like herding cats. They're just they come in random times and how do you then take all those random ideas and actually turn them into content like blog posts videos and things like that and I'll just quickly summarize my content workflow and if you have questions you can chat below and most of you are seeing this in the authentic content flow course. So we will go much more in depth into all these content workflow things but here's the summary of how I do it. The first thing I do is when ideas come to me. And I'm going to show you on screen. The first thing I do is to capture them into my to do list category called video ideas and why do I call it video ideas and not you know blog post ideas well it's kind of a remnant of the time where I could not write I was so blocked for most of my life with writing that I hated writing and what I could do though is I could talk about things on video like I practice practice practice practice so much to finally get not shy on video and I was able to still do that better than I could do writing so anyway that's why video for me originally was the first place that content happened. Nowadays, I've gotten practice practice practice practice, I now no longer mind writing as much so I actually write now before I do make videos doesn't matter. Long story short, some of you might want to do videos for some of you might want to write first. The point I'm trying to make here is have a place to capture your ideas as they come to you. Now you might say George I'm in the shower and I use Aqua notes which is a waterproof paper notepad in the shower and I write down my ideas there great. George I'm walking my dog, and I, you know, record a little idea on my voice memo. Great, you have all these different places but at the end of the day, literally at the end of the day or the end of the next day. I call it capture categorized calendar right like, like all your random ideas blog post Aqua notes voice memos posted notes should should be you should have a regular time I should but I find it really helpful to have a regular time like at the end of each work day to put those ideas into a single place like this video ideas like I like like I'm showing you here. Okay, so that's step one is well step one is to capture them wherever you are with whatever tool. Step two is to have a regular time on your calendar that you get disciplined about where you corral those ideas into one place, so that it's not all over the place it's like okay I have one. Step three is to then ask yourself, where do I take. Well, I'll talk where do I take these things now and put it into my content creation workflow. For me, the workflow goes like this I actually go to Twitter, and I take my content ideas. Basically, once a day, once during you know once, usually once a day sometimes I do several several tweets in one day and then I take a break for two or three days, or four days, but I try to do it once every work day. I will come into one of my content ideas. And, for example, you know, let's say I'm doing this, and, and then I will go to Twitter, and I will tweet out my idea I'll just start just start tweeting out. Blah blah blah blah blah blah blah blah, and then I'll click add tweet blah blah blah blah blah blah blah blah blah because it's okay to and an 80 characters right and think I just I just add some ideas and the reason why I do it on Twitter. Is I believe I have the right perspective about how to use Twitter. Twitter, too many people especially for small audiences like ours. Right. If you have less than, you know 100,000 people on Twitter you have a small audience on Twitter right so for small is people think, ah, Twitter is a content promotion. No, Coach is not a content. Twitter is a public journaling tool. Twitter is a tool for, hey, what if I have an idea and I don't want someone in the future to go? You took my idea. No, I didn't. I tweeted this out in January of 2023. You came out with your book in February of 2025, but I already tweeted it. I'm not gonna sue you. I'm just saying that don't sue me because I already had to say. So I use Twitter as a timestamp for the public that I have this idea. I'm not, I'm never gonna, I don't care about copyright. As you might know, if you follow my stuff, I have everything that's un-copyrighted. I don't care about suing anybody or telling anybody cease and desist. I don't want people suing me and telling me cease and desist because look, I came up with the idea three, five, 10 years ago. You could see the Twitter timestamp is true. So I use Twitter as public journaling because I wanna get ideas out there as soon as I can in part to lay claim to the fact that I had the idea of other people can have the idea. So, some public journaling, Twitter, great, great for it. And so I try to show up once a day on Twitter or once every several days, several tweets to like, here's an idea. So that's how I take my wrangled ideas and my video ideas to-do list into my Twitter. And then every Friday where I'll summarize it, just pretend that I only create content on Fridays. I actually create content a little bit on other days. But let's just say I create content on Fridays. I write a blog post and I make a Facebook live on Fridays. Okay, so when it comes Friday for me to time to write the blog post and make the video, I go to my Twitter, right? I go to my Twitter threads and here's what I do. I go to my Twitter threads and basically scroll down and I go, hmm, which one has the most likes? Oh, this one has the most likes, 11 likes, right? This one only has two likes. This one has zero likes, zero likes. This one has 11 likes. So I'm gonna go ahead and make a blog post slash video about this. Now, I've already replied to myself several times. It was a Twitter thread, so that I have additional ideas that this all goes into a single blog post slash video. Does that make sense? So that's my workflow. And so I take it from the shower to-do list. My video ideas to-do list, those of you who don't know what I'm talking about, my video ideas category is using the software called to-do list. You know, it's one of my projects in video ideas or blog post ideas. So I take from shower to to-do list, wrangle them here to when I go to Twitter once a day, I look down whatever I feel energized by. So that's the thing. I get to be like a hippie, right? I get to play with whatever feels good. Every day when I go to Twitter, I go, I'm gonna scroll down my video ideas. What feels good today? What feels energizing to me today? What am I passionate about today to tweet about? So I'm gonna go ahead and tweet about that. Okay, and once I'm done, of course I click the checkbox and it disappears from here. So I take it from that to here to Twitter and then eventually from Twitter, Twitter tells me what is getting the most likes. If you have a small audience on Twitter and you don't get any likes, then you just pick, you get to pick whatever you feel like picking from Twitter. But Twitter is for me a way to like, just publicly journal my ideas. It could be totally a mess. I don't care. Twitter, I don't care if it's a mess because so few people read my tweets anyway. But at least it's there as a public journal and then I take it to blog posts, Facebook video, Instagram live, et cetera. So I hope that's helpful to kind of see my workflow and then now it's your turn to create your own workflow for how you want to take your random ideas and turn them into writings and or videos. And one more thing I'll say about my workflow. After I've made my videos, I let my videos go for several weeks to see which of my videos do well. And then once a month, I will take a look at my videos in the past month and which ones did well. The best performing videos, I then take the video and upload it as a podcast because my podcast platform, which is Captivate, can take my YouTube file video, I download from my own YouTube video, I download it and I upload it directly to my Captivate and it transforms it into audio. And I'm very smart to be able to do that. So that's my entire flow. Now I have writings, videos, podcasts, of course also tweets. And so that's how it works. And eventually several weeks later, I look back at which of my writings did well and I transform them into Instagram carousel posts. That's another part of my content workflow. So hope that helps.