 Strong female leads. They've been around for a long time, but it seems like around a decade or so back Hollywood decided this is a marketing strategy. This is an angle We need to take now and act like it's never been done before a woman holding her own in a film How progressive how ingenious? It's perfect. Well today I'm gonna cover this a little bit talk about why they've been making some bad decisions as of late and how they can course Correct. It's really not that hard. In fact, they were already doing it before Let's rant Before I begin make sure to run up the side of a guy's leg spin around his neck and serpentine down like some sort of a spazzy Monkey throwing him to the ground and then punch that subscribe button as all female leads do because then you won't miss a Single video from me whether it's a movie review a rant a roast a live stream all film related all the time Movies always go through cycles There's always new trends or new hot things to try out and then mirror whether it's John Wayne and Clint Eastwood leading the charge for Westerns or neo dodging bullets in the Matrix leading to a bunch of copycats or Again with Keanu Reeves as John Wick setting a new standard in action film There's always different flavors that keep going for a while until it gets stale And they have to move on to something new well when it comes to movies starring women every genre almost has been hit very hard You have amazing dramas with a lot of great actresses look at fried green tomatoes or a league of their own Aaron Brockovich ready to Aaron Chocobitch if you get in her way Julia Roberts is a powerhouse Thelma Louise taking matters into their own hands and their lives Musicals like grease hairspray or more recently la la land continue to impress and showcase female talent All bases were pretty equally covered. Hell even a horror movies You can argue women dominate in not so much as the antagonist, but certainly as a protagonist Oftentimes they're sexualized sure, but they're still there. They're still getting the job done Neve Campbell narrowly escaping the ghostface killer several times over one of the Queens of Scream Jamie Lee Curtis has been kicking Michael Myers ass for like three decades now. The woman just won't die the character not the actress I hope Jamie Lee Curtis outlives me strong female leads that continuously knock it out of the park Kristen Bell never not working I've seen her like a billion different things and she's always delightful She's always sharp witty funny and on point with her comedic timing when it comes to action movies Obviously, it's very heavily skewed towards guys. Believe it or not There's just things that guys like more than women and one of them is watching other dudes kick each other's asses So you get those diehards. You get the lethal weapons. You get the last boy scouts. You get those wicks those Nobodies, there's so many the beekeeper the transporter I think we've covered every single profession and somehow managed to find a way to make it about fighting dudes Or shooting them bad boys. We got the cops But even in the action sense there have been plenty of examples of female lead movies It's just not a very good ratio Angelina joe lee has made an entire career out of being a badass in films like wanted salt the tomb raider franchise Then you have umma thurman one of my favorite action heroines in fucking kill bill She is a beast in that movie the ones that always get brought up are honestly boring at this point But yes Sigourney weaver in the alien franchise, of course as Ripley is fantastic Sarah Connor from terminator one and two and then unceremoniously killed off screen in terminator three Which is freaking ridiculous, but we'll move past that and jenna davis is no slouch either We got to give a shout out to jenna davis for just being a badass But listen, I don't want to go down a rabbit hole of all all the amazing movies women are in There's I can't count them. I can't list them all they they are a broad spectrum of films But the point of this video is to talk about how stupid The marketing has been and the writing of modern action heroes in the female space Because they're trying so desperately to make it a thing They're trying to make fetch happen in a genre dominated by men. Why I don't honestly know Because they do it from the wrong approach guys are simple and dumb for the most part We like stuff that blows up We like people kicking ass and we like looking at a dude that's super strong jacked Punching through people's faces and then we can kind of somehow pretend because we are so basic That we could see ourselves somehow doing that I don't know how many times I've talked to someone or I myself have thought after watching a movie Like okay. Yep. I'm gonna get in shape now I'm gonna train like rocky and before you know what I'm gonna be in the ring with apollo creed Or you go home and you kind of like look at the lay of the house take stock of what you have and go Okay, if an intruder comes in say there's one or two I can probably run up the side of the wall Keanu Reeves style neo down on him Punch his face in parker posy flip. I don't even know what that means into a spinning bird kick chun lee style Break the guy's neck. He drops his gun. I pick it up Kiss kiss kiss shoot this other fucker three times. He drops down his gun goes And then I kill like four more. It's ridiculous, but this is the kind of stuff that sometimes enter maybe it's just me Maybe it's maybe it's just me We're gonna move past it I think where this train really started to derail was ghost busters the infamous 2016 I think don't quote me on that with melissa mccarthy and friends the all-female version. They did the gender swap Why? They thought it would work guys already love ghost busters. We have them locked in. How do we draw in more? How do we get the women because I'm sure they have stats I'm sure they have numbers of the amount of men that watch ghost busters and love it as opposed to women So if we can capture everyone then we have everyone, but that's just not how things work Let's take a brand new movie barbie made a billion dollars. Why is it because guys love barbie? Kind of it's because guys think margot robbie's hot and boys growing up thought barbie was hot, especially undressing her That's what it's that's seriously what it is. It's sad. It's sad and empathetic But that's what it is So when you make a barbie movie you've captured the women because they grew up with barbie and it sounds like It's gonna be feminist driven. It's gonna have some messages. It's not gonna be just stupid crap Whether you agree with it or not or you're like me and you were kind of just fed up with it by the hour and 40 minute mark It's like, yes, we get it. We get the messages. Very good. Very very well done. Let's move on now But guys went because you have a hot barbie's in there And it looked like a fun comedy Hot women comedy easy sell and it made a billion dollars. This is not rocket science I don't know what the fuck they're doing over there in Hollywood. Why they think this has to be so hard It really doesn't they came out with a dumb movie called beekeeper with jason statham Plain a literal beekeeper, but he also works for an organization called the beekeeper So his secret place he works for also ended up becoming his real profession It's so stupid and there's like bee puns throughout It made a dumb amount of money It made so much stupid money for what it probably cost to make That thing was probably written in an afternoon While the person writing it was drunk off their ass and thought let's do beekeeper jason statham And it worked Because that's how simple it is and so easy it is But Hollywood is determined to make things as hard as humanly possible by coming up with these dumb ideas And yes, you can chalk it up to a bunch of uh, I don't know You want to say liberal arts people working in Hollywood now writing these scripts or in their higher positions and they can green light this stuff You can chalk it up to them just having the worst ideas ever because they live their lives in social media So they see a bunch of people championing this stuff and they're like, yeah We're gonna go to this movie and screw that movie But they don't show up And they for some reason haven't learned a lesson yet. So they keep doing it So ghostbusters comes out it loses money. It still made a decent amount, but not enough for what it costs Apparently, so it lost money they gave up on that but they didn't give up on that message Which is strong female leads. You need to come out and see it. We have the first female ghostbusters We have the first female marvel superhero with brie larson. She's a hero. No, she's a her Oh, they put that bold proud in front of you on display on every fucking ad Her oh they made that the movie instead of the character It came down to identity politics. It came down to her gender instead of what she's actually doing in the film What she represents in the film. Wow. It's a cool new character. No, it's a female character No one cares No one cares more guys saw the marvels and captain marvel than women did So the marketing doesn't work and keep in mind Captain marvel did incredibly well and it was entirely because of where that movie was wedged between infinity war and endgame And if you don't believe me look at the numbers the marvels did it made so little money Not only is it not getting a sequel, but I believe it was the lowest grossing movie in mcu history now Look at gal gadot as wonder woman. You are getting guys into the seats because it's freaking wonder woman And she looks amazing and she's kicking ass. These are simple things Look at the charlie's angels movies from years back with Cameron Diaz and lucy lu and drew berymore They made two of these dumb movies because they were a loud explosive high-actane action with good-looking women kicking ass This is not just a women thing Guys like looking at good-looking dudes, too That's why Thor is played by chris hemsworth and chris evans is captain america and robert downey jr's iron man These are good-looking guys. They're suited up. I think chris hemsworth shirtless and pretty much every movie He's ever been in contractually obligated wil smith was the same way and people love wil smith movies or they did Till people until chris rock didn't keep his wife's name out of his fucking mouth Then things got a little sideways elizabeth banks comes out with the new charlie's angels movie It's modernized aka it's terrible She casts very attractive actresses, but then completely misses the point of charlie's angels Which is to make these femme fatales these super attractive women who are using their sexuality To get in front of guys and then take them out Instead it becomes a feminist propaganda piece at least in the ads the movie itself pretty harmless pretty lame But the ads really made it about empowering women and knocking guys down And that's the biggest component of this and why guys especially and i think women roll their eyes too Are so fed up with this shit this marketing tactic that believe it or not often isn't even in the final product of the movie But it pisses people off so much. They don't go and watch it So you see the trailers and it's like oh the guy's bad or the guy's an idiot and the woman's like I don't need a man to do this and it's just so preachy and it talks down and insults the base that they're trying to go after Or at least the base that they thought they had locked in which are the action junkies primarily men Star wars comes out with ray the force awakens pretty well received I would say the majority of people really liked it. There was people that hated it, of course But then last jedi comes out spits in the face of i would say half of the the fans maybe more maybe less It's gotta be at least half When luke skywalker throws that thing over his shoulder ray knocks him down talks down to him's disgusted by him It's spitting in the face of the fans too many Too many i was upset with it for a myriad of reasons beyond that but taking ray at face value She's a street rat from some desert planet who doesn't know her parents yet. She can fly a millennium falcon perfectly She knows the force pretty perfectly already has no real growth to this character at all They have no idea what to do with her So they have to keep pushing this shrouded past element because she's already mastered pretty much everything else It's boring. It's lame. It gives daisy ridley absolutely nothing to work with and i thought she was great It's just the character sucks Poorly written there's been a lot of movies that have also gender swapped males to females Basically because they don't know what to do with the property. They have no interesting story to tell So they just do a gender swap and they call it a day like oh, okay now dr Who's a woman now we can go a different route with things in the story instead of what women want Let's do what men want instead of oceans 11. Let's do oceans eight and then it's going to be women this time They also put them in movies where they sideline the main male protagonist I'm looking at you indiana jones 5 they'll then take it further And they'll for some reason attach a secondary characteristic to this woman So they can check a box tip the hat to their audience and say listen Not only is this woman along for the ride. She's also gay You're welcome. What's the point of that? Just it's just there. It's just the thing now. It's not actually gonna have anything to do with the rest of the story It's never really going to get brought up again. Just not going to have it like a female love interest That's going to come along that she's going to have to help. It's just there. We're putting it out there And that's that now where I may differ from some is I don't really care that much if I'm watching a movie with action heroes Like kate for instance or even harley quinn the emancipation of whatever that stupid birds of prey thing is called And they're beating up a bunch of guys that are twice their size They're a lot bigger looking than them and you have this skinny 90 pound woman soaking wet kicking the shit out of a whole Gang of them that doesn't really bother me. I know some people are like, oh, yeah, right Like this person could ever take out this group of people It's all fantasy at the end of the day As long as the movie gives me a reason to at least get on board with this character If they come from a background of like a cia operative or special forces or something good enough She's got some training we we can get invested or she's got a superpower or something like that Fine because I look at a movie like john wick We're on the fourth john we're on the fifth john wick if it ever if it comes out if it gets made but Keeping by this four of these This dude keanu Reeves is what fifties in his fifties now is he 60? I don't fucking know. He's old though He's old to take out like a thousand guys. He's shot multiple times He's hit by several cars just in one movie alone The guy has been through hell and back and I am supposed to believe that he can handle his own in a room full of people No, it's ridiculous And I love keanu Reeves and I love the john wick movies, but that's absurd to be like Oh, this little girl taking these guys out. That's too much But my guy john wick over here. He could easily do it This spry young 50-some-year-old he can easily handle all these young guys with kevlar vest and whatnot I mean come on. It's it's at the end of the day. It's all fantasy. It's all silly nonsense In reality John wick would probably have been killed by the fourth dude He came into contact with because he'd get shot in the face End of discussion all things aside There's definitely been a disgusting trend in hollywood over the last decade to make all the men evil Prop women up and no it's not across the board And there can still be movies that do that and they're not, you know so-called woke or have an agenda They're just that's what the movie is. I just saw one actually where it's two lesbian women The guys are all dirt bags in the movie to but but to be fair pretty much everyone in the movie is a dirt bag It's the new movie by a 24 love lies bleeding I thought it was a good movie It was actually really good until it kind of falls apart in the final act But still for the most part very very interesting film to watch So even if it has all the tropes all the cliches all the basic formula It can still be good. It can still be fun to watch. It doesn't have to be yelled at and shamed You can still get entertainment out of this stuff because again, it's all trends all the time Hollywood's not that creative if one thing works They will continue to hit that thing until it doesn't and no we cannot look at some of this stuff and say It didn't work. Why are you still doing this over there? It's not always one to one because if that was the case Barbie should have lost money It should have gone like negative dollars because that movie is more woke than anything else on the planet But the fact remains that you have to sell to the right audience Hot leads check nostalgia bait check Comedy check it has all the things it needs to drive in a big audience So if they would have came out with the charlie's angels a couple years ago like they did and they would have Sexified them if they would have cast correctly If they would have made it this loud bombastic awesome action over the top film You would have had that guy audience locked in But because they went throughout they did they lost a lot of them and they didn't gain up any women They didn't make up the difference The marketing has been so bad over the years for these movies that people were genuinely scared that they were going to recast James Bond with a woman. They thought. Oh my god. It's over. James Bond's now going to be a woman It's gone. It's going to be jane bond or whatever they've they've come out and said that's not happening But that's just how far it had gone where it really did feel like Hollywood hated guys They didn't want to make movies for them even though if you actually paid attention There was a male-driven movie coming out every week. Most of it's still by white dudes I pointed that out a couple years ago The video I guess was too obnoxious for people because I was being a little smart me a little too smart ass See about it, but it's true every week. There's still a leading male movie being made oftentimes It's a perfectly generic safe film not that interesting so people don't even care about it But yeah, there's still very much there. There's still very much a male-driven thing It's just that the audience is primarily men going to movies if you look at the stats That's just how it bears out and so Hollywood's always trying to find ways to catch more people If they want to just keep coming out with Taylor Swift movies because holy shit That movie made a lot of money and that was primarily women and young girls But regardless you got a different audience for that one. You got it with Barbie So maybe there will be a new trend going forward where they're going to figure out a new formula They're going to get out the Bunsen burner and start mixing concoctions and they'll go all right We got a new thing figured out. It's going to work this time It remains to be seen But let me know your thoughts on all of this if I hit on some things you've been thinking about if I touched on I've been not gone far enough. Let me know like the video if you want Please subscribe if you haven't I post tons of movie reviews rants roast all that stuff every week It's all movies all the time. Oh, and if you really appreciate me putting myself out there on these rants I would love if you just super thanked me right below this video. There's a super thanks icon You'd say hey adam. This was awesome. Here's 10 bucks. Keep doing your thing. I'd really appreciate it All right, take care