Ryma's December 9th webinar was presented by Craig Gygi. For years, experts have recommended problem statements as a tool to help effectively manage product development projects. But there has been resistance.
Some feel that a problem statement restricts innovation and flexibility--characteristics increasingly critical to marketplace success. Others say that limiting a new product to the bounds of a customer- or market-driven objective precludes finding the ideal solution which surpasses what the customer even knew was possible. This resistance, however, stems from a misunderstanding of effective project problem/objective statements and belies the evidence from consistently successful innovators.
In this webinar you will learn:
• Specific problem statement techniques from Lean and Six Sigma which have proven to result in more consistent project successes
• How to use problem statements to programmatically capture product requirements that will surprise the market and delight customers
• How to use project problem states to anticipate project risks and hurdles