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Product Management View Webinar Series - Product Innovation Through Powerful Problem Statements

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Uploaded on Oct 14, 2010

VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2009/42...

Ryma's December 9th webinar was presented by Craig Gygi. For years, experts have recommended problem statements as a tool to help effectively manage product development projects. But there has been resistance.

Some feel that a problem statement restricts innovation and flexibility--characteristics increasingly critical to marketplace success. Others say that limiting a new product to the bounds of a customer- or market-driven objective precludes finding the ideal solution which surpasses what the customer even knew was possible. This resistance, however, stems from a misunderstanding of effective project problem/objective statements and belies the evidence from consistently successful innovators.

In this webinar you will learn:

• Specific problem statement techniques from Lean and Six Sigma which have proven to result in more consistent project successes

• How to use problem statements to programmatically capture product requirements that will surprise the market and delight customers

• How to use project problem states to anticipate project risks and hurdles

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