 Some of you will remember my shut up about Star Wars t-shirt campaign from earlier this summer. It didn't go anywhere, but I do have my own shut up about Star Wars t-shirt and every time I wear it people nod and smile and tell me I like that shirt. Even though there are plenty of people out there who are as sick of Star Wars as I am, I haven't been harping on it because by talking about shutting up about Star Wars I would be talking about Star Wars by definition so it's kind of a damned if you do damned if you don't kind of thing plus also there's that boycott Star Wars program going on from racists who are upset about the the star of the new movie being a black man and religious bigots and I do not want to be associated with those kind of people at all which is a point that should be made about having any position of any importance to you at all. You have to give some thought to how you're going to appear and who you might be associated with depending on how you present yourself and how you word your position that's a discussion for another day though but it is worth pointing out but as we get down to the last week before the new movie comes out I'm not going to shut up about Star Wars in fact I'm going to talk about it every day I'm going to post a video about Star Wars I think every day until the movie comes out I'm going to I just reviewed Splinter of the Mind's Eye this week and had great fun doing it I discovered Cthulhu in the Star Wars universe that apparently nobody else has noticed is that even possible and I'm going to review this Revenge of Han Solo book I'm going to try to finish it in the next few days I can tell you right now it's better written than Splinter of the Mind's Eye was and I do have things to say about why I'm not interested in Star Wars anymore or specifically why I'm sick of it I was 12 I think when the first movie came out in 1977 it was not a product the way the Star Wars is a product today it was a funny little vanity project by a successful young director at the time it was a total surprise the popularity of it came from the movie itself from the merits of the movie and from the instant fandom it didn't grow into a fandom it was overnight and and it was real the the interest and the fervor and the fandom that it created came from the the quality of the movie and the sequel Empire Strikes Back was in a lot of ways even better than the first one which is astonishing for me Revenge of the Jedi the third movie was a disappointment I think for a lot of people it was I mean Ewoks that was a lot of it when when we left the theater my mother said that was a Muppet movie and then there were the prequels in the 90s and now today Star Wars is Disney Star Wars is owned by Disney the Kings of Turning Out Products and JJ Abrams is the perfect director for creating a product a product that is only a product and nothing more and that's my real problem with what's happening with Star Wars today of course there has always been Star Wars products and they've always been over the top and there's always been too many of them I mean even at the dollar store there's these creepy breakfast cereal boxes I think these are creepy I think they're just plain creepy and uh I like pop chips I get them every once in a while but not all the time because they're kind of expensive I saw at the store there was a sign that said there was a deal on buying two of them so I reached down to pick it up and Star Wars pop chips it has a tie-in with Star Wars it says a certified gluten-free and vegan and resistance approved I have to admit that's kind of funny but it also says Star Wars and then Disney but these are limited edition bags so I guess I should hold on to them like we're supposed to hold on to all the Star Wars stuff but here's the thing that that completely took the cake it took every cake as far as I'm concerned somebody pointed this out to me at Walmart look at this picture it's a five foot standee of Kylo Ren I guess he's the new villain from the new movie it's it's not a standee of the girl or of the black guy or of Han Solo or BB-8 it's a five foot standee of Kylo Ren that is intended to stand in your yard in the snow as a Christmas decoration I don't I don't get it but there it is there it stands there's an artist on Twitter a couple of weeks ago released this poster he made he has somehow seen what the new Star Wars poster actually looks like of course it's a mashup of Star Wars and they live with the the hideous alien faces and the the title it says consume look closely down at the bottom it says buy the toys buy the clothes buy the food buy the toys buy the clothes buy the food buy the toys buy the clothes buy the food and then at the bottom obey he's yeah he's hit on it here this is what Star Wars has become it's it's a product delivery system for Disney now which brings me back again to JJ Abrams and why I said before that he's the perfect director to package this product for him because that's what he does all you have to do is look at what he did for Star Trek and don't tell me that those new Star Trek movies were good because they're not they're they're hideous it always makes my heart sink when a director says that he that he loves an old franchise and then he's gonna do it right and he's gonna create a love letter to this to whatever old franchise because they they never do that they always end up disrespecting it and turning it into some shit product that they think they can sell and that's exactly what Abrams did with Star Trek do not tell me that he made good movies at a Star Trek the Star Trek movies that Abrams made are a perfect example of what he does lots of spectacle lots of screaming and all the names that you recognize and nothing else Abrams doesn't know anything about character or about relationships or about history or backstory and he doesn't care those Star Trek movies just like how this new Star Wars movie is going to be were just long strings of names and places and conflicts that the old fans and the new fans will recognize and nod and smile and say I I know that I know that name haha that's funny in fact that's exactly what the new Star Wars trailers have been strings of familiar looking things that will make the hardcore fans cry the the thing that I saw people on Twitter and Facebook saying that they cried the most about was seeing the Millennium Falcon just seeing it fly that's what made them burst into tears it's just nostalgia it's not anything else and of course I have to laugh along with everyone else when Han Solo says it's true all of it because the first thing I thought of it's true all of it if you're gonna say all of it you have to include all of it George Lucas himself saw the movie last week and when he was asked did you like it he said the fans are going to love it this is what they're looking for haha that is so telling he didn't say that it was good he didn't even say that he liked it he said this is what the fans want it's fan service the the movie is going to be nothing more than a long string of these trailers put together which brings up the most genius tweet I've seen about this so far it came from Sarcastic Rover it says Disney set to release two-hour version of movie trailer this one sentence summarizes and encapsulates everything that I just said over the last few minutes all in just these few words okay see you tomorrow you can support 30 second sci-fi and my other projects by becoming a patron there's a link in the description below and visit the 30 second sci-fi tumblr that's my headquarters in addition to my videos I publish links and updates there every day