Nikon D800: Nikon's preorder shame





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Published on Apr 5, 2012

My take / rant on the poor supply situation on Nikon's D800 camera. Customer frenzy is one. Nikon distribution/manufacturing issues are the second. Again, that is NEVER the point of frustration. The point of frustration arises when a company goes mum, keeps customers in the dark, and exhibits no transparency. This goes both for retailers not telling customers where they are in line, and to Nikon for not sharing their information with these retailers so they can better manage customer expectations.

So people get pissed and frustrated not knowing what is really going on and when they are likely to see their camera. Nikon has always been pretty great at making great cameras, and pretty lousy at managing their customers' expectations. This case is no different. And it can be harmful.

Where is the Nikon D800?
Why will Nikon still no admit there is a problem with the leftmost autofocus sensors on alot of cameras coming out from Japan?


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