 Kutudu jamie Bryen oroi, kizi Naixas CEO desu naqtuku ya community na Fuel kweniazz nakawek bandi, nakawek viru naqtuku. So macha wanikumutu na qtuku. Namaksi kwa na qtuku. Hulamiena naqtuku naqtuku naqtuku hivunmita hwamianu wajada naqtuku na kweniaz, naqtuku na uvita hivunmita hivunmita hivunmita hivunmita hivunmita hivunmita hivunmita hivunmita. Niki, swakite. No one can do it without. So, with the need of having maybe an active online portfolio, I need to update my information. What are the benefits of having an active social media and online presence for business and young people? Social media, just like a personal interaction, is a place where you create interaction and you cannot interact with someone when you talk to them once, then you get lost after some time, you come back to ask them for something, then you get lost. So, you learn to build customer relationship online and you find these people and you want to make them loyal followers, you want to make them customers, you want to make them clients, you want to make them your advocates. So, to me, you have to engage them, you have to work with them the journey. So, it's just about creating an online relationship, creating a relationship, just like you can have someone here and you want to continually engage them so that what you have together becomes meaningful. So, are there lucrative opportunities for unemployed young people in social media influence? Yes, there's a lot of opportunity online. In fact, I was in a forum today and we were just talking about how there are a lot of opportunities online and how technology is really creating a lot of opportunities, especially for youths who are computer literate. Because today I can just walk out of here and go to let's say Gekomba and find someone who is selling let's say clothes. Then I have a good camera, I take pictures, I put them online. Then, by just sponsoring an ad or continually doing that, someone comes and inquires, I just need to put my margin markup on that thing. Then I can easily go and take that cloth, come sell, have my money. So, there are a lot of ways to create opportunities and social media is great and no one should actually say that they cannot do something. Or even if you just say that you want to do called social media consultants, it's a big field. Be it Facebook marketing, Instagram marketing, be it even through WhatsApp, it's a big thing. So, let's talk about Nexus tech innovations. For instance, I want to market the pen that I'm holding. So, how do you come in as Nexus to ensure that I get to my target audience? As Nexus tech innovations, we really aim at how do you bridge the gap between technology, the customer need and the clients need. So, when we come in, we want to sell your pen. We would let's say come and take a very good picture of the same. Once we take a good picture of that, we would put it online. And now what are the key value propositions that you want to give? Just like if you want to sell to someone physically, also online you have to sell to give a value proposition. Because it's not just about buying over QoA, but someone is coming to buy value. So, you can look at that one. How are you going to price? Let's say, variable products of the same thing. Let's say, how much are they selling at? The qualities that we are offering, the value that we are offering. So, once you are able to brand that product, say that we are selling this pen and these are the values that it gives you. Someone is able to have an interest on that and now that's from where you convert. Let's talk about your difference in terms of delivery, in terms of services. Why would I opt to buy this pen at your place as the next has taken not any other marketing platform? One thing I'd say is that the market is big and no one can fully satisfy this market. Not even Safaricom themselves can satisfy this market. So, when you come and position yourself and you say that, who are the customers that I want to target? Because there are so many and you want to say that I will target customers that are within this range of income. People who can pay for this amount, people are located in this area and you have things like Facebook targeting, you have things like Google AdWords, pay-per-click. They are able to really help you target the very person you want. So, when you have done a good research and you know the exact person you want, it's very easy to do that. You have to determine a gap before you, a gap of the product in the market and start marketing it. So, how do you come up with all this? I believe that through market research and through general knowledge of knowing what the kind of market you want to play in is because even if it's an ocean, you do not just jump into swim. You have to imagine how the length of this ocean, if you go to a swimming pool, there is either a deep end or the other end and you first have to imagine where do I want to dive in and what do I have to put in if I'm to succeed in this field. So, a business person you have to constantly do research and when you take a client you want to look at this product, what is it aiming to do and what kind of research the research that you do will help you see that the people you are targeting are located in these ABCD areas and what are their specific needs. So, through continuous research we are able to effectively target because it will also be a waste and you just throw money in there just sponsored and you've targeted maybe kids were informed for and what you have is something for all the more for grannies. So, really that means much to bridge that gap really have to focus on the right thing. So, this also helps you determine the consumers' preferences? Yes, it's possible especially in the era of big data because with big data you are able to know with analysis from that data you are able to know who exactly you are targeting. So, with that one it's easy for you to target the exact person that you want to push your product to. Let's talk about branding and most young people are startups, business startups and the problem that they actually face is branding themselves. So, what methods of branding would you give to someone who is a business startup? I think branding is one of the most interesting things that occasionally I do in my line of work. So, there is this person I met let's call him Mr. X and he is just someone who graduated from college and he has CPA and just accounting so he wanted to start an audit and tax firm. So, mainly what he is aiming to do is that he comes to an organization let's say here and he will come and instead of you employing an accountant he will be doing that on consultancy basis and even charge cheaply. So, when I met this person he was just starting out and he did not really know how much to start how to start. So, we were walking together and we started from having a logo after I developed a logo we have we did the business cards so to me he can walk and give business cards then we did the letter heads to me that he can do introduction letters to different organizations and then we did our website. So, even before he looked even in the trouble of having an office space which is a recurrent liability expenditure because you have to keep paying he started marketing his product and because someone has a business card they go to your website and look what is it that you do. So, he was able to start from there so to me that there are some basics you have a logo you are well branded you have a website so someone can come and they have your card they check and as long as you can deliver people like people can deliver trust issues if you say that by Tuesday you will do this can you be able to do that so that just that small mismatch of attitude integrity if you can do that people do not mind so much about you. Talk to us a bit of sustaining an existing business sustaining an existing business just like a baby when you give birth to a baby let's say I have a baby boy it comes with the daily challenges today he wakes up maybe he is sick tomorrow he wakes up he loves a lot and those are just the daily challenges that comes with running a business but then it requires that constant discipline and the formation of a teamwork because when I have a team there is something that I may not be good at but someone can cover up for that there is something that maybe I can be good at and someone can not so just when you have a strong team and structures in place that we know that this person is responsible to this and how do you respond to this instead of something so that one really helps to shape just having a teamwork and once you have a team in place just the daily persistence today I made 10,000 tomorrow can I make 20 today I had a 20 I attended 50,000 tomorrow can I have attended 500,000 so just the baby step and being concentrated alright let's say you've come up with or you've created me an online website is it easy for me to sustain the website is it easy for me to keep the clients that you guys have made available for me so one thing that I try to do as a company is that we try to work with the journey because we realize that we are developing this thing for you and it's not for us so let's say you give me a task to develop for your website I'll first come and really find out what is it that you want this this website to serve you for maybe I want to blog to be creating content and share to the public I'd like to do a blog so to mean I'd link you to a YouTube channel or maybe we have a larger hosting space and then now I train you on how to do it because I appreciate that maybe you may want to do it alone and it's very good if you can do it alone so there's just the basics of back end where I can teach you if you want to post this how to go about it so that you can effectively do it your way before we hand over we have to do that training and ensure that what you do will really help to you alright let's talk about marketing strategies what would you recommend for a business start-ups in terms of marketing strategies I think my story when I was setting up I set it up broke because I was starting from a point of I didn't have capital a lot of young people say that I want to start this business but I don't have money I want to start this business but I don't have connections but then I believe it's possible to start from a point of lean there's this book I was reading it's called it's called The Lean Startup and it just talks of how a company can start from nothing and grow there's also this book by Desmond which talks about the power of broke when you just start from nothing and you are growing so when I was starting out I was just starting from home and we woke up one day with my friend and we were so broke and we say what can we do and from there we were having an answer and we developed a WhatsApp message and we shared in our contacts and amazingly by the end of the first week we already had clients like five and each of them were paying and we were doing these things and as long as you've developed a personality that people can believe in you can leverage on social media you can leverage on your contacts you can leverage on your networks because those are the first people who help you and resources is not just about money resources is about the people you know they are about the people around you they are about the social networks that you have so you can leverage on that and just start alright let's go back to Nexus Tech Innovations you started this and already you had done something different while in college like what motivated you to as a person when I get out when I got out of school and I was trying to position myself and trying to find a meaning out of my life I wanted to know why is it that I can really position myself and when I met with my friend and we were looking at what we can do together I just found the field of tech very interesting because I know that almost every business right now to survive you have to integrate the aspect of tech beating farming, beating farming, beating just anything you do you have to integrate the aspect of tech so that I think that tech is quite a big field and it's coming to Kenya we have things like artificial intelligence we have things like robotics we have things like like we have just amazing things that are coming into play into play and I wanted to be part of that so that's what really motivated me and every day I dedicate a lot of time to just trade to know what's happening where and it's been an amazing journey so for how have you been able to maintain your customer relationship customer relationships are it's not a very easy task to do because just like if you are to stay in a village it's almost a minute that there are people who will hurt you there are people who will like you there are people who will come to you once and then they go but then how you just try to create a customer relationship is by one consistency if I tell you that I will deliver this let's even have a checklist so that when there is an issue can we say that I say this, this, this then also to be someone who can be able to advise your clients because at times someone comes with a need that you see that maybe it may not serve them because maybe it's not what they need or someone comes with a need and you see that you feel that maybe there's a way that it should be twaked so when you come and tell someone this is the way to go as someone who you don't just want the money but you're willing to just offer free advice on something that will serve them if you help someone succeed they won't forget you so I think that's the best position to just position yourself as someone who wants to help others grow so when you constantly do research you see their business and you ask them that instead of doing this, can you do this and they find sense in that and when they do it they hack it they will always stay because if you help someone grow they will come back for you you have an online portfolio that is next as tech innovations and somebody out there maybe wants to come up with one word thanks to they need to consider before they start this business so one of the things that I think someone should consider before setting up a business to me I feel that our website is really necessary nowadays it's very hard infaktive on the government nowadays you have to have at least an email an official email instead of having a gmail you should have Diana at something.com or.co.co.net or.advocates so it's very good to just go that way so that later you have mails they are backed up in case of anything you can have them there then also with the website in case later you give someone a business card you go for a meeting you give someone a card when they go back they can check the place see what you've been doing they can be able to see the list of clients you have maybe they contact them and be able to see which kind of what kind of person you are through looking at them so for a person who only wants to concentrate with using online platforms to do their marketing and maybe give a word of advice to their clients is it efficient enough it's very efficient there are people who I was talking to someone and she was telling me about a lady who had a shop in Westlands that was a prime place where she was paying a lot of money but then it was not giving a good payback then she decided to invest on Facebook and she was selling a lot in Facebook until she decided to close the shop and just work from home and now just focus on delivering instead of now paying rent she was now focusing on the issue of logistics so I think social media is very big we have Facebook we have Instagram we have Twitter depending on the on the let's say ages of people that you are dealing with so it's very big and there are a lot of big businesses that are just online and they are doing great so it's very possible alright let's say I've entrusted you as we wind up actually I've entrusted you with my business you've marketed it you've looked for clients on behalf of me now what mode of communication do you use do the clients report directly to you or they talk to me I think depending on depending on the nature of a product that you are dealing because let's say if you deal with a product let's say shoe I won't like to meet someone I just need to know the price know how it looks I pay I get my shoe but let's say if it's something let's say consultancy or something that requires a large amount of money people want to put a face because at times you also do marketing on social media but someone wants to meet you first because let's say you want to do a system for someone that would cost let's say 200,000 it's very hard for someone to send 200,000 without meeting yes it's possible but very hard so in such a situation what you do is that first you they gain interest after they gain interest you have to have follow up meetings where you now meet and discuss so maybe they come to office so depending on the nature of product because over product because if I'm selling tissues at 100 shillings why would I even waste my time to go and see someone who's selling I just need to pay online and it will be delivered but if it's something which is big which is a larger someone would really like to put a face so in such a situation maybe this person may need to meet the owner of the business so now I link them up so that they meet and now proceed with the process alright thank you so much Jimmy Bryan for coming we really appreciate it that was Jimmy Bryan CEO of Nexus Tech Innovations thank you so much for joining us tonight on The Billetin my name is Yvonne and you learn enjoy the rest of your viewing coming up next we look forward to seeing you next time