 So I have here a bunch of unify HDs and a bunch of unify nanos sitting here And I'm probably just basking in some Wi-Fi Actually, these aren't even adopted yet because that's what they're getting ready for is a client project And why do we sell so many unify ubiquities and I there's always going to be some hater in the comment I use one once and it fell apart I've had someone tell me that they can't get one to state up and running for more than like a day They just fall apart and I don't understand this probably there's a lot more to the story than they're letting on To they probably spent zero time reading how any of this stuff works And he just plugged it in and it didn't work the way they expected and I just kind of take those people and take the haters They need a hug they need to our TFM and do you know take them with a grain of salt too? Back to you bequity here So one of the things we've seen in the market over the years and I've been working in tech for over 20 years now is This constant Let's build a license model software as a service license model around there And of course they build all these in this is famous in the Cisco world the channel partner networks And then everything has a fee everything has a license and that license keeps occurring recurring recurring and then they pay the channel partners get a percentage and That's cool. If you're just in this business to make money. Don't even look at these This is probably not for you if you're going, you know And I've had literally text many of them unfortunately tell me this And I see unfortunately because I'm just not a big fan of this mentality in the tech business of I'd sell them But you know, they don't have license fees that can make enough money on What's a great product? Well, that's besides the point and I've you know This is a common thing if you spend time in any of the tech forums They first look at what the commission rate is on a product before they'll look at you know Things like security quality a product. Is it a right fit for your client? A lot of times it starts with Well, what can I make what's my recurring monthly on this? What's my recurring annual when they do a renewal on these license fees? Well, that's like some tech's very first thoughts on that and this is where you ubiquity has really made themselves stand out in the market And I've even watched a competitor. So people told me oh look at open mesh time and as soon as I see an open mesh I'm like they don't have a business model They're going to sell me a product and give me a free dashboard. That's not sustainable free cloud dashboards at some point Someone's got to pay the cloud bill and the cloud is just someone else's computer as we all know that means there's a fee and The ideally I guess their plan was we're going to sell enough product to keep giving people a free dashboard and That's that's definitely going to be problematic. And of course it was they got acquired and now there's a fee For the dashboard data will bought them. So let's go back to Unify here Their business model has been and something we really like we've deployed thousands of these the fact that you can self host the Controller now that is a game changer in the market really and especially making Ubiquity stand out against all the competitors because we've seen some of these companies and they just keep raising fees You get them put in here and you know you have to pay those license fees And I'm not saying there's no value in paying license fees But I'm saying there is a problem when those license fees can get kind of changed arbitrarily When they just kind of go up because well it they decided I need to make more money And this creates a real problem for some of the business owners because they feel very trapped and locked in second they also have the problem of All their data being somewhat in control I know the data doesn't loop out and go to the cloud there's this misconception that it goes out to the controller and comes back It doesn't that wouldn't make any sense to do it that way, but you are relinquishing control Once you give that cloud that cloud that dashboard outside external from your company is where all the settings live And can only be controlled you have no internal control This is especially as some of the larger corporate companies are really looking at this going You know there's a lot that feeds over to here that we don't have this direct control over And this has become a bigger and bigger concern and unify offering the controller and I like this business model They sell hardware that hardware part of the funding that goes not only to making and researching new and better hardware Also goes to a dev team that spends time Building this controller software and the controller software can be self-hosted or they've also left options for companies Like myself to play middleman and we host a controller that controllers hosted in our stack And then we manage the Wi-Fi for our clients because they don't want to manage the controller themselves This specific project is going to an internal IT team and that's one of the ring reasons They really like this they go wow We can just put this system in we can manage all of our locations from our central data center And all of our little satellite offices through a dashboard just like we do This is one of the things that makes ubiquity really stand out The quality of their product is really good the things that I see text mostly getting mad about is the fact that they their customers can figure out The end pricing the customers can buy it so it gets this In a lot of these people says what must be a consumer product because consumers can buy it No, no, this is just them looking at the business model differently. This is how unify has stood out in the market Have we had any of problems with these? Yeah a couple minor, but we're talking Thousands of deployments have I ever had a switch go bad by unify I've had this brought up in me before and I'm like Yeah, and we are made it was no big deal matter of fact their switches are one unlicensed You don't have to have a license for their access points or switches or their equipment and their army process is easy And we've had people because of the great pricing on their equipment We just help people keep a spare and they don't think to do that in some of the other markets because let's take For example, if you were to even keep a spare you're gonna have to pay a license fee on it for something You're not using well with unify you don't and this has been a real game changer Now like I said, there's gonna be some IT people that just don't like them because of that And I see all kinds of people that are complaining about there's not enough support Etc. Etc. And yeah, they kind of rely on people like me and be in the middle for support But they offer an amazing amount of documentation read the manual and I know that's something not every tech wants to do They just want to sell it they want to plug it in the magic happen Well, maybe then you're best suited to sell something that has those license fees because those licensees do go to Making the magic happen without you having to think about it or understand some of the technology and Implementation behind it and we have not had a problem You know making money selling these making money to manage these for clients and making money on the deployments And we have no problem at all when people say I don't want to buy it from you But I just want to pay you for your time to set it up. That's a perfectly fine We did a deployment for a hospital They had bought all of them themselves because of the quantity they were really fighting for the best price with their internal IT team I said doesn't skip me. Just go completely pay me for the labor I'll give you a quote on just the configuration deployment and they go well, that's reasonable and These are business models that have allowed us because obviously the competitor had no interest in that because they wanted to make a Commission on the hardware they wanted to make a commission on the labor They want to make a commission on all the recurring revenue for licensing fees and sell them On all of that and this is I mean that's fine I guess that if you're just in this business to make money then probably that's a better way to go than the Unify route It will require less manual reading because a lot of them work more out of the box But the default configs on Unify when I say are pretty good It's only a little minor amount of fine tuning that you do but in the bigger picture One of the things that's really important is that you think about how you do your deployments Because if you don't deploy these in effective way and this goes with any piece of hardware or you use crappy cabling wiring Etc you're gonna end up with problems with whatever products you use But this is why we sell the Unify line This is why I'm kind of like a fan of it of just they offer this really simple dashboard that you can host That's not tied to some cloud controller and you know these are things that scare us. I mean obviously Cisco and companies like that I'm not really worried as much about declaring bankruptcy But when you see some of these smaller companies because it's a very competitive market and they're trying to get it You know these race to the bottom is like well Just keep charging less and less fees for our cloud dashboard and then seeing you know They're in the news because they declare bankruptcy and where does that leave you with all those products? You have deployed I've seen people talk about this and we've seen it more so in the consumer markets But there's been some consumer market products that the dashboard that the system ties to the company clear bankruptcy to dashboard away So did all the product. It just turns into a pumpkin at midnight. It just dies. It breaks It's nothing you can use anymore. So that not being an issue with Unify the fact that you can self-host us I think really gives them an interesting market position It makes us the fact that these products work the fact that we've deployed so many of these they've been very very trouble free We've done school districts medical facilities tons of small businesses. These are going in a hole Well, this is just another batch of them going in to provide a series of libraries that we're working with Wi-Fi that's with this particular deployment and they're big enough library network that they have their own internal IT team to go across multiple locations And they're thrilled with it. We've you know got some of the locations done and they're like wow This is like a beautiful dashboard. We're hosting ourselves. They feel comfortable with it They feel in control of it They paid us for our time to set it up and we turn the keys over to them and it's working out really well So like I said, this is why we sell the Unify. I'm really happy with it and I'll quit babbling about that So feel free to share your thoughts in the comments or continue the conversation or forums and let me know Or you can be that one person who told me they rip out unify all the time because they're junk and they don't work And maybe offer a better explanation than your youtube all caps rants. 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