 This is the second session of the funding. We're proud to have Catherine Walle there. She is the Chief Operating Office of Stingtex Technology Solutions, which is a company that's designed to help business owners improve their business, improve the use of technology. So please welcome Catherine. Thank you, everyone. Good morning. Good morning. It's day? It is. OK. I'm going to be talking today about how you can view successful stores using WordPress. So I'm sure we already have a background on what WordPress is. At least we have some days here yesterday, right here today. And I'm going to be building up on that. So I want you to know that you can make more money. You can attract higher paying clients and impact more lives when you view the successful store. And you can do that easily using WordPress. So let me just tell you a little bit about myself and why I can talk about this topic today. OK, my name is Catherine. I can introduce me. And I have a full-time number one by selling auto. Amazon by selling auto. I also coach people on how to write, publish, and leverage the best selling books for marketing to grow their business in order to establish authority to be the good two person in their niche. I'm also a business coach and consultant. I help people to double, triple, and ten x their businesses using technology solutions. A website designer and a WordPress consultant. So today, we're looking at how you can use WordPress to grow your businesses, grow your income, double it, triple it, ten x it if you so desire. So this is just some of my books, number one. And it would be lovely if you could tweet during the program, the session, at Street and Tech, at Catherine Igrali, and you use the WCJax hashtag. If you have questions, you could always let me know. Preferably, you got the end of the session. So that would be your address. It's all. So I would like to find out how many here are business owners. OK, lovely. Got a number. How many here are designers, developers, and how many here are maybe internet marketers? You help people. OK, maybe use Facebook cards, Google Ads to promote businesses. OK, beautiful. So we have quite a number that are business owners. And we have quite a number that also design us and develop us. So if you're a business owner, trying to make money and attract higher paying clients, you're going to find this training useful. Another person I'll find this training useful is if you're an entrepreneur that would like to impact more lives. You have a product, you have a service, and you believe you can be of value to people. You want more people to know about it. You'll find this training useful because this training is about how you could take your business that might be offline, or if it's full store, and take it online, which makes more people get to know about it. For example, we have this WordCamp here. And there are people here from different parts of the world, including different parts of Florida. And that's simply because they've got to know about WordCamp, Jacksonville, online, and the Gobiattics. So I'm sure we're definitely impacting lives through this WordCamp. Does anyone agree? I listened to someone yesterday. I was really inspired. I kept telling almost everybody, oh my goodness, I'm so inspired. And I would say it's because I could relate with what it was talking about. So yeah, we're impacting lives through WordCamp, Jacksonville. And that's because they had a store online. And they made people get to know about this event. So if you fall into that category, you know you have a cost to believe in. You have a product or service. You really feel you could less lives, make an impact, take your store online. You're able to do that. So if you're an internet marketer who desires to sell more, you're going to find this training useful. And your designer or developer who wants to get higher conversions for your clients, you're also going to find this training useful. Yeah, lastly, maybe you're wondering, I'm not an internet marketer. I'm not a business owner. I'm not necessarily selling my things here. Am I going to get any value from this class? I will say yes, because this class is to help lay the foundation, let you know what's possible, let you know that you can achieve more, you can aspire more. This is what's possible in your hands. So maybe right now, you're actually working somewhere. You have your day job. You have your night job. You have your typical night to fight. And you desire more. You want more time with your family, more time to sleep, or you want more freedom. Whatever it is you want, you want to be able to travel all over the world. Desire a particular kind of lifestyle. Yeah, you're going to find this training useful. Let me just tell you a little bit about myself. I don't live in the United States. Of course, I got to know about Wadcamp Jackson Rail online. I actually spoke at Wadcamp last month in my own home country, Nigeria. And I run an online business. So I'm here. It's not like my business is rounded because I'm in the United States. And that's because I have my store online, either using WordPress or otherwise. So there was actually a time I was working. So this story is going to relate to the person who does irregular job and desires more. I was working as a system administrator in telecommunications firm. There's also an ICT firm. And I was asked, not satisfied. I was tired. I actually wanted to leave my job. I didn't leave anyone here, I can't relate. But the thing is, I looked at it, everyone's going to leave my job. And I was going to go back home. Yeah, my mom was working. Right now she's retired. But it wouldn't really be so nice if I had to start depending on her for leaving just because I was tired of my job. That's not enough. So it might be OK to say you're tired of your job. The question is, what next? What are you going to do if you're tired of your job? Are you going to just say, I don't feel like working anymore. You resign, you go home, and you start to sleep? Or are you going to say, even if I'm going to leave my job, I am going to find a way of making money. I'm going to find a way of not being a liability board, making impact, helping those around me. Well, fortunately, I didn't resign immediately. I got married and my husband was working in the UK. So I was able to resign properly, not just leave my job for nothing. And I relocated and I started my online business. So that's wonderful, the fact that I was able to move from the state of not being happy about my job, tired, frustrated, being tempted to just drop my resignation letter without knowing what next to do, to a place where I can have my own business, I can choose to travel down here to the United States because I want to, because I love helping people build their businesses using technology solutions, WordPress, and I can choose to do so. So if you love that kind of freedom, I think you should consider taking your business online. OK? So we already have an idea of what I'm going to be talking about, but I will be letting us know a bit more of how to get this done, having your online business using WordPress. Just in case you don't know, do I think you know? WordPress is an easy to use content management system that you can use to view beautiful websites without having programming knowledge. So in case you're wondering, I don't know how to use HTML, I don't know how to use PHP, all this code. I'm not a typical developer. Well, you could use WordPress to design beautiful websites, and you don't have to know all that, you don't necessarily have to learn programming language. So today, I'm going to be talking about how you could get that store online using WooCrammas. WooCrammas is a plugin. Easy to use, wonderful, fantastic. There are actually so many shopping cart software, but WooCrammas has really been so terrific. Everybody talks about them. I'm sure that some people that don't even know that you could use all that things. That's because WooCrammas is like a popular name. So I'm going to be talking about how you could use WooCrammas. I'm not going to go so deep into when I'm really going to go into the practical sections. I think yesterday we had someone who did show us how to use WooCrammas. But today, I would relay the foundation, let you know what's possible, let you know that you can achieve this if you want to, and you could always be learning. And if you have questions, you could always meet me at the Appelazvar or any of the speakers. And I'm sure we could answer your questions. So I'll also be talking about how you could use FAQs, frequently asked questions to improve customer service delivery. How to use cross-sells and upsells, where they are. How to use abandoned cat recovery. Facebook ads to drive traffic to your site and sell. There's only so much I can cover within 14 minutes. I don't think it's working within 14 minutes, but I'll try my best. So I'm going to ask a question right now. What does having a successful site or store mean to you? Anybody wants to share? Lovely. Lots of sales. Oh, good. Anyone else? Repeat customers. Wonderful, wonderful. Lovely. So lots of sales, repeat customers. Anybody else? Anyone else? Having set up right and giving the customer a good experience. Lovely. Having it set up right and giving the customers a good experience. Well, like I said, I can cover everything. Because I know some of you, maybe at the end of your experience, you might be wondering, OK, shouldn't talk about something. Yeah, I can talk about everything. But I'm going to talk about things I believe you will still find useful. If you apply them, you will get results. Lots of sales, good customer experience, and repeat customers. Fantastic. Fortunately for us, part of what I'm going to be talking about today will cover that. So that's what having a successful store means to the three of them. And I'm sure that probably covers what other people do, I think, and even if they don't mention it right now. So what problem am I trying to address with this solution with my talk? I don't know if you fall into this category. You actually have a great product or service for most of your target audience who know about it. You actually think, I have this beautiful product. I really think it can bless lives. But I'm not really getting sales. Well, not as much sales as I would have loved to. Or most people that I know have the problem that I'm not really asking me. Well, maybe they don't really know about your product and service, and you need to get it on the internet so that they could get to know about it. But even if it's a problem your current experience in, people that don't know are not willing to pay you enough for the solution to provide. Can anybody relate? Maybe you think you have this product, you have the service, but the people around you don't seem to want to pay you enough. And most times, that's because it's probably not their present need. You know most times, people are willing to pay for perceived value and something that is a present need, something that addresses the frustration that they have. So if you're meeting someone and you're trying to sell your product to service, it's not really a present need. It's not really addressing a pain point. They're not really going to see much value in it. They're not really going to want to pay you what you think it's worth. They'll probably be calling it a very funny price. But then, if you can reach the people that really need that solution, they'll be thanking you. They'll be like, thank you, thank you, as in they'll be so excited. Why? Because you're bringing a solution that addresses the problem. You're helping. It's like, you know, they'll be so excited. They'll be thanking God. They'll be thanking you. I don't think we've ever experienced this before in which you're letting someone know about something and the person is so excited to hear about it. And that's because maybe the person has been looking for that solution all over the place. Now if you're going to tell the person, oh, it costs this amount of money, the person will probably be saying, thank you so much. Like, oh my goodness, it's so cheap. It's so affordable. But if something the person does not need, the person will not be willing to drop their money for it. So in case you fall into this category that people that need what you have don't really know about it, and you're talking to the wrong target audience and therefore they're not willing to pay for it, you need to consider taking your business online and also knowing how to reach the right target audience. So thank God we have developers and designers here. And I believe our goal is to add value to our clients. That's how you make your money anyway. By adding value, by helping solving problems. I am someone that believes that, well, for me, I'm not just viewing websites. It's not about, OK, I'm viewing websites for you. It's about you're solving a problem. You're solving a problem using a website. You're solving a problem using WordPress. So you need to know what problem is. So just in case your client is not selling as much as they would love to, so I mentioned more sales. By helping them take their business online and also integrating several other things, they should be able to make more sales. And I did mention also ability to drive traffic to the website. So, excuse me, if you're also able not to attend to most of your clients or customers during office hours, taking your business online will actually help them because they can do self-service. It's like having an auto attendant. And like I said, I love what you mentioned about having good experience, because also that's part of what this presentation addresses. You can help your customers have a long experience by taking your store online. You could integrate different things. It could be having FAQs to quickly address questions that would have had objections so that you could still make the sale. Proactively, questions that would have looked to us. Or having live chats for engagements just in case they have questions. And they really need to make a decision at that moment. So by having some of these things, you're able to improve your customer experience. You're able to attend to your clients even when you're not there. OK, so quickly, let me talk about the three opportunities to make more revenue. Attract higher paying clients and impact more lives. Because at the end, it's all about adding passion. So opportunity one, impact more lives. I mentioned earlier, if you have an online store, that means you can impact more lives. You can reach out to more people from different parts of the world. Opportunity two, attract higher paying clients. You can connect to your target audience. You can connect to people. You will need what you have, and they'll be willing to pay you more. Because you're seeing more value, you watch out together. Opportunity three, you can increase revenue. When you sell to more people within the same period of time or a longer period of time, you're able to make more money. Because if your store is online, then that means you have your office hours open, practically 24, 7. That means your business is not being affected by different time zones. Because someone in another time zone different from you can do self-service by your online store to make their orders. And at the later time, you need to do anything physically when you wake up to get to do that. If you need to send it to the shipping location. So if you have questions, please don't forget to write them down so that towards the end, I can answer them. I can address them. OK, so steps to building successful stores using WordPress. Number one, like I always say, identify your business objective. It's not about just viewing websites. I don't know. For those of us that design us here or developers, have you had a client just tell you that, oh, I just want a website? And sometimes they don't even know why they want a website. Does anyone relate? Maybe they just want a website because everybody else is taking a website. Or they want, OK, you do? Yeah? So pardon? Oh, has anybody else experienced maybe having a client that after one year or two, the client doesn't want to renew their hosting and domain name simply because they feel, I didn't get anybody from it. Lovely. I've also experienced that before. And that tends to happen for clients that in the first place didn't really know why they were getting a website. Oh, maybe they did have an idea. But they were not willing to make the full commitment. Because when you're designing a website, it's an investment. You should see it as an investment, and it must get a return on investment. You should see it that, OK, this is what I want to achieve. This is my business goals. And by having this website, I should be able to achieve this, this, that. I should be able to get more sales, like you said. Or I should be able to give my customers a better experience whatever it is you need to define it. So as a designer or a developer, it's important to ask your customers, your clients those questions so that you can help them gain value and have a return on investment. So I asked earlier what a success meant to you, having a successful store. I said, does it mean automation? Maybe it reduces the time you spend attending to customers. Does it mean more sales? You could sell more products within a short period of time. Does it mean more revenue? You're able to make more money. Or does it mean improved customer service delivery? That means your customers are able to have a better experience with your business. And you're also able to have less support you request. So the next thing you need to do after identifying your business goals, your objectives, either for yourself or for your clients, is to look for the tools that will help you achieve it. The teams, the plugins, the tools, the resources. And for automation, part of it could mean having a shopping cart and ability for people to shop online, ability for them to just put their credit card, make payments, depending on how you have integrated your store. If it's digital products, after they make payments, the products automatically get delivered to them. Or even if it's physical products, maybe your shipping provider gets the alert, especially if it's going to be already at the warehouse and they automatically get a mail, letting them know that, OK, this product with these details should automatically be shipped to this address. So you can achieve all that using your online store automation. More sales, cross sales, upsells. I'll be talking a bit more about that. If you're looking at having more sales, cross sales, upsells will be very useful. I think she also mentioned, she said that now, about repeat purchase. If you love to have repeat purchase, this will be very useful because you are able to make more sales, more signs from the existing customers than from new ones. Because existing customers, if you are giving them a good experience, if you have given them value, it will be willing to buy from you again and again. Why? Because they know you, they like you, they trust you. Most times, people get to buy from those that know they like the trust. So if they bought from you before, you've given them a good experience, they'll be more willing to definitely buy from you. So for more revenue, you can choose to accept online payments, you can integrate an abandoned cat recovery system, improved customer service delivery, you could add an empty queue section, you could add a support ticket system. So next step, I'm going to be assuming they were starting from the beginning and you're wondering how should you get started. So you need to get a domain name, you need to get a hosting plan from a good hosting provider. You should install SSL certificates. So hosting providers will actually give you SSL certificates for free, but even if they don't, they'll always buy one. It's easier to actually install your SSL certificates before building your sites than after building your sites, now trying to install SSL certificates is a bit more complicated. So you can install your SSL certificates, you can install WordPress either manually or you can use the auto installer if it's been provided for you, if it's been provided on your hosting plan. Then you can install and activate a WooCommerce Compatible team. Usually WooCommerce compatible teams are teams that have been stowed to good with WooCommerce. So those pages that have to do with selling that WooCommerce controls, they would really look nice. So if a team is not WooCommerce compatible, by the time you install it, some of the pages might not be looking so nice or attractive, they might just be looking for it. So if you just want to, for aesthetics, you need to make a move here. So you can also install and activate all the recommended tools and I'll be mentioning part of it, security. I mean, I was here to leave security is important to an online store, anyone? Okay, I don't know if we know, but because Google is trying to encourage people to secure their sites, regardless of if it's an e-commerce store or not, if you go to some sites and they don't have SSL certificates, just going to tell you that this site is not secure. I'm going to people who love to go to an online store and see the site's not secure. Would you want to buy from that site? Anyone? Okay, because you're going to be wondering, are they going to use my credit card to do something else? Because your idea for you to shop on someone's store is because you want to give value and not necessarily because you want someone to steal from you. So that's why you need to use you need to ensure that you encourage people to trust you by installing an SSL certificate. But not only that, this aspect right now is talking about security in terms of ensuring that your website doesn't get out. So that people don't come to your site and have their information stolen, maybe their credit card details, or come to your site and then explain that they have malware on their devices simply because they got the malware from your website. That's not going to speak so well. Just imagine someone that gets malware from your site. The person can go to social media, they need to just maybe tweet about it or talk about it, that'll disturb your site. And they got malware, they got viruses. And that's not going to be very good for your brand. You can actually destroy that person's brand and their sales. So that's why you have to ensure you secure your site. And you can do this using a free plugin called WorkFriends. They actually have a premium version but the free version works very well. So you could ensure you download it. It helps to keep your website safe and secure. It allows you security vulnerabilities. Letting you know if you need to update your teams, your plugins and what kind of, if it's urgent or not, especially if the update is addressing security vulnerabilities. If you want to not download it, you could use that and keep the access to my slides and you could get that. Or just check the WorkFriends repository, the plugins, you can always download it from there or even from your dashboard. So shopping cart system. I mentioned WorkFriends. I said it's not the only one but it's so popular. Everybody just assumes it's the only one but it's really good. So you could always download that. And you can use it to sell digital products. You can use it to sell physical products. You can use it to asset payments online by connecting it to PayPal, to Stripe and if you want to go old school and say okay, no online payments. I just want to accept checks and they doubt you will go to New England or bank deposits are still the last if you so desire. Another thing is FAQs. Sometimes we take it for granted but it's really good for you to have FAQs on your website. That means frequently asked questions. It can help you to reduce customer service. Customers request can help to increase sales and promotions. How? Usually when you want to sell or perhaps you're having a webinar or you're having a presentation. Part of what you do is you ensure you address objections. You know, people might be wondering how does this apply to me? Okay, I know you're telling me this thing is good but I don't think it's good for me. So before they get to the point where they're wondering I don't think it's good for me. You let them know what it's good for them. You let them know that okay, maybe this person has tried it before and this person is like you and you work for that person so it's going to work for you. Another person might be thinking oh, I think this thing is too expensive then before they get to the point where they get to tell you that I think this thing is too expensive you let them know why it's expensive. You let them know the value that you're going to get from it. You let them know why it's different because perhaps they're comparing it to something else. So if someone is comparing a Lamborghini to maybe a different kind of car, a smaller vehicle, you let them know the kind of comfort they're going to get from the vehicle. You get like let them know different things they're going to get from it and that's why it's a bit more expensive. So by the time they have a better understanding of the value they're getting from it they're more likely to buy it. So these are some of the things you can address. Frequently asked questions could be the questions ordinarily they would have asked you again and again, a question that someone would have loved to know before they buy. If you can put that on your site in a place where they can easily see it then that means the person can easily learn about it, make their decisions on time and you'll have to think about it and say oh I'll come back then they'll forget. Also if you can address the objections perhaps they'll probably say oh I'll probably ask the person later or they're never interested in asking out because it's already an objection and they are thinking okay I don't think I can afford it, I don't think it's worth it but if you're already addressed it in the Frequently Asked Questions section then they now know why they should afford it or why they now see that an investment as against an expense and why they should go for your products and services. So even though you might not be there to know what they're thinking and you might not be there to know why you should convince them to buy because it's not like that's how they do you. You have already used this opportunity to sell yourself, to sell your products and services and let them know why they should choose you not tomorrow or today so that you can have more sales and increased revenue. So life charts. Is there anyone here that's been to an online store before and you would have loved to make a purchase? You had a question but there was nobody to address that question so you probably said oh I'll probably get around to this and you continue checking online, you saw another store and there was someone who could address that situation on time and just bought from the other store anyone here? Okay, so what I want first is now just imagine if that was your store you probably would never have even known that that person would have bought from you because there was no way to communicate. Oh yes you said oh yeah I do have a way to communicate. I do have a contact phone but yeah the person really wants to get an answer right now make a decision right now or maybe say okay I'm gonna wait for them to reply well let me just keep browsing and the person keeps browsing and the person sees someone to help them so ensure you have life charts on your site you can help address questions quickly. So benefits include reduce the shopping cart to abandon commitments, improves customer service experience, increases conversion rates, increases the ability to practically close the sale and these are some of the plugins you can integrate to help you. Upsells, cross sales, upsells, helps you with repeat sales. So it occurs when you wanna buy something and they now tell you that okay I think this thing will really help you more it's gonna make the experience a better one for you you're gonna enjoy it more and in the process you get to pay more. So definitely the owner of the business is making more money from you but they're helping you have a better experience they're helping you gain more value. So think of it that way not just oh I wanna collect more money from the customer but that I'm gonna be able to add more value the person's gonna see it as you hold up more value and be willing to pay more. For example it could be that you've purchased your ticket on the flight and they say oh would you like to have the window set? Just pay the stocking. Would you like to have more left room? Just pay this extra amount of money. Or okay you're at the hotel and they say oh would you like to have breakfast? Just pay this amount of money ordinarily it would have cost so some amount maybe like $40 but if you're adding it to your purchase right now you're gonna get it for $20. So you as the service provider you are actually having making more money and you're giving the person more value and the person is saving more money. So that's a way to increase more sales. So upsell is easier to sell to new customers it's easier to sell to new customers and it helps you to grow. Cross-sells is complimentary products. So like often bought together making suggestions if you add that to your site you say okay you've just bought this bag you could have this dress along. It looks lovely. Most people that buy this pair of shoes tend to buy this bag. Things like that. So these are some of the plugins of providers you can consider. Abandoned cash recovery simply means you automatically send them an email. Like happens they go to your store they add something to cards maybe they have a question so something distracts them and they say oh I'll get around to it then they forget. But if you have a way to automatically contact them maybe by sending them an email sending them a text message they can get to remember what some people do is in this email you might actually offer a coupon saying oh why don't you just come back and buy these things like you forgot it. And you can have it 10% less than what it was before by using this coupon. So that's a way to increase your sales and the download could be asking them did something happen? Did you experience any problems? And they can get to reply you and let you know oh yes I did. I couldn't use my card, it was failing and that can help you discover issues on your site that probably you didn't know about. Okay so these are some of the plugins you can consider. You can use promotions, it's gift certificates, coupons to encourage people to buy more. Sometimes some people say oh just buy these gift certificates and if you do that every other purchase you're gonna have a discount or I don't know if anybody for designers here perhaps you want to use Envato Marketplace Tim Forest and you realize that if you wanna pay directly you are probably gonna be paying a little bit more but if you purchase credits then you're not gonna pay more and you can use your credits to buy things on their marketplace. Remember if you're using credits paying for the credits if you're already putting your money up front it's like you're paying to the bank the money's no longer with you you can get to use that at any point in time so they're collecting more money up front and it's almost like you're saving a little less but you can get to buy things later on. So that way you encourage these people to drop their money more with you. So ensure you give promotions and the likes and you can use Facebook ads to drive traffic to your store you target people that visit your websites and practically follow them all over the web I don't know if you've ever experienced that before you visit a particular person's website and next thing you begin to see their ads on Facebook, on Google and other places and they're like in your face and that way you get to remember okay maybe I should just buy from them so you can use that to drive traffic. So on the closing note, we've identified that you can impact more lives you can make more money you can improve sales conversions you can improve your customer service delivery you can attract higher paying clients you can sell more when you take your business online and you enable people to buy from you easily. So that will be all I don't know if you have questions you can ask me if you'd love to there's an email I have on essential tools to skyrocket e-commerce, combustion routes and sales if you'd like to get in you can send me an email and contact me and decide in different ways on which you can reach me. Okay, any questions? Do you work with affiliates, affiliate programs? Yes, I have. You know any good sources? Yeah, I do. Local or? Community. No, I'm talking about using WordPress building an affiliate system on WordPress. Right. Yeah, yeah. There is, I think, affiliate WP for them so you can check it out there and use that to view an affiliate system. Any other questions? Okay. You mentioned having a chat directly on your website. Do you just recommend Messenger or is there something else? Yeah, Messenger is actually good. You could integrate Messenger as good because most people are on Facebook so that way you could always continue the conversation and nowadays people are using Messenger bots to view these skyrockets sales. So yeah, Messenger, fantastic. Can I add to that? Yeah. Live chat is a great solution and they have an affiliate program so you can build your clients and then you make a little money off of it and install it, you have to register as a live chat affiliate resource. O-Lark is another good one too. Huh? Look at O-Lark. O-Lark is a good chat system as well. And any chat system that you can integrate with Salesforce, if you want to use Salesforce as a CRM, there's tons out there. You can integrate it through Slack or Jabber so that way just like Slack so you get internally, it can open up a chat window as well and give you the details of the customer for whatever fields you have them fill out in terms of contact and fill out so it's pretty cool. You spelled it. Pardon me? O-L-A-R-K. Any other questions? No, fine or good, no questions? What's your Facebook page? I can't read it. Okay, it's Katrin and Wally. Yeah, that's my name so Facebook page slash Katrin and Wally. Any other things? How do you spell that after? Okay, Katrin, C-A. It's on our website too. A-C-E-R-I-N-E, then a Wally, E-G-W-A-L-I. Any other questions? Anybody can help you? Thank you very much. Thank you. Thank you. Thank you.