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Digitas NewFront 2011: Beet.TV Interview with BBC's Daniel Heaf on Tablets

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Uploaded on Jun 2, 2011

On June 9, watch the NewFront live on http://bit.ly/NewFront. And be sure to follow @Digitas and #NF11 on Twitter. Tweet it out to your friends: http://clicktotweet.com/w7MkP

What is the potential of the iPad when it comes to news outlets? In an interview with Beet. TV, Daniel Heaf, Digital Director, BBC Worldwide, discusses how BBC engages its audience through the tablet and the importance of building apps with long-term value.

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