 In this video, I'm going to explain to you my number one best paid ads strategy, basically how to get cheap sales, easy leads, and leverage the crap out of the marketing that you're doing. It's going to be a very simple video, very short, very concise, if you don't have five minutes to listen to it and soak the information in, you're either not a real marketer, I'm not very reliable, or you have OCD, ADD, sorry. So what is the number one strategy for paid ads that you can use on Google, you can use on Facebook, and is extremely, extremely scalable and extremely, extremely efficient for those misers out there that want only a really high returns on their investment. So the strategy is very, very simple. You create a video, let's say it's a content video, a video that's just pure content, like this one, where you're learning something from me, and you run it as a paid ad in YouTube or Facebook. And when you run it, you don't have to get super specific about the audience. You can run it to a pretty broad audience. And the reason for that is because we're going to do what's called retargeting, retargeting meaning to, it's basically what it means in, sorry for the spelling errors, what retargeting means in paid advertising is that you create an audience from people who have already taken certain actions with your business. So people who have visited your website, people who have watched your video. So in this case, we're going to retarget, we're going to show more ads to specific people, to people who watched 85% of our video, why? Because if this video is, let's say, seven minutes and 35 seconds long, and somebody stopped their day in the middle of being on Facebook or watching YouTube to see at least six minutes of your video, he's either really bored, put the phone aside, or he's really, really interested in what you're going to say. And whatever things you said here, whatever influence you created, whatever messages you've put in his brain, whatever value you gave him, he basically watched it. He's part of your tribe now, whether he knows it or not. And then what you do is you retarget him. You basically create an audience from that person, and you can do that on YouTube and on Facebook. And then you start showing him more ads, more videos. You're showing him a buy now thing, like, hello, this is Robbie. I see that you liked my video. I want to tell you about this really cool offer that I have. Or hey, it's Robbie, I know that you saw my video. Here I'm going to give you the advanced version of what we talked about here. And these types of ads, where again, you create a video, and the video, you can basically create an audience from various different things. You create an audience from the people who created, who visited your website, or who put in the details, and you have a new lead. Or the people who purchased, or the similar to people who purchased, or similar to your leads. But the thing is, your leads, they're not a good source to create the audience from, because people who are your leads, they simply clicked on your website, and they put in their name and email. And some people do that just for fun. Some people do that because they're bored. Many people do that because they're bored. That doesn't mean they're going to be good clients. Who are going to be good clients? People who really, really, really like your contents. And if you can even divide it further, like men between 20 and 40 who really like my content, for example, or men are really like, again, to divide even further, that's great, but you don't have to. Because somebody who watched your video is really into you. And so you, again, you retarget them. And then you show them more ads, more stuff from you. And that's going to be the cheapest traffic you've ever created. Because you're only showing your ad to people who are highly interested or motivated, who voted with the most important thing we have, which is time. It's not money, it is time. Somebody who's willing to spend a ton of time watching your content is the best prospect you could have. So I hope this video helps you. Let me know if you have any questions about how to get this done, how to make it happen. If you need any nuanced advice, post it in the comments, and I'd be happy to help you. Let me know if you need a consultation. I'm offering those in the description below. Just click on the consulting link or get my e-book for $9.99, where I show you more strategies like this and other crazy life stories that I had. Thank you and see you in the next video. Bye-bye.