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Behind the Scenes: Making a Smithsonian Ad

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Published on Sep 20, 2012

Questions come alive at the Smithsonian. http://seriouslyamazing.com

The Smithsonian is all about questions and answers, and it is people who bring those questions to life.

We created seven quirky characters to symbolize the questions the Smithsonian asks and answers every day:

- The Wild represents the diversity of the animal kingdom
- The Mash-Up stands for the ways people share culture
- The Green reflects the wonder of the natural landscape
- The New is where technology and creativity collide
- The Masterpiece embodies artistic expression
- The Storyteller is about America, its people and the tales they tell
- The Discoverer explores our world and the universe

These characters help us show why Smithsonian is Seriously Amazing.

Look for them inside the question mark!

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