 What is everybody welcome back to the channel you guys in this video I'm going to simply be answering another question from another just awesome freakin subscriber by boy Todd he's been he's been commenting on my videos for quite some time now man. That's what it's all about you guys is asking questions man asking questions the only the only time you're going to get better is when you ask questions to people who have already gotten better. It's like you got to learn from people I learned from people that are freaking shit. I learned what not to do. And then I learned from people who are actually successful on what to do and one thing about me man is I'm always asking questions I don't give a damn if it's on social media. I don't care if it's freaking an email I don't care if it's me in class, raising my hand in my ninth grade class and freakin asking the teacher a freaking question while everybody else was nervous and afraid. Right, you got to always ask questions man or you ain't going to get shit answered. So shout out to every single one of you men who are subscribed, who are commenting on my videos and asking questions detailed questions regarding getting better, right getting better, whether it's social media marketing whether it's Facebook advertising whether it's landing pages, email automation and making money online that's what this channel is all about so if you're new. My name is David I'm out here in San Diego doing all the above. Subscribe if you find value, smash the bell for notifications and again drop me a comment let me know what's on your mind let me know how I can bring value to what you got going on. Alright, so let me share my screen and let me show you what my boy Todd. Simple question right simple question, but but I really think the the the the freakin, just the importance of this is really deeper. And the importance of this is is very overlooked, like I really believe that, and that's why nowadays 2021 and beyond, you're hearing a lot. Well, if you if you have your ear to the streets if you're in the game if you're in in this type of a community online marketing Facebook advertising you're probably, you know, in different Facebook groups you're probably following other YouTubers, talking about the same shit that I'm talking about right. So if you're into the space right. You can't help but hear about people's Facebook ad getting getting getting getting banned right their ads getting rejected their account being shut down. For many different reasons right so that's what's kind of going on in the Facebook ad world, a lot of it has to do with the Apple iOS 14 update like Facebook is now is going in is going into a whole another, you know, path and and and wanting to verify domains wanting to wanting to just get more information out of the advertiser to really solidify that account right so so whether you're doing this for your business page your business ads manager your business manager, whether you're doing it for yours or whether you're doing it for another client. This right here, the like ad and or a video ad is where you should be starting like right don't start your your don't go open up a new Facebook ad account and start running conversion ads right away. Like you have to warm up the account and don't try to scale that number up that cost that budget don't go from, you know, five bucks a day to 50 bucks a day. Like don't go and I don't care how well the ad is performing like don't increase it too fast, too fast, like too high too fast, because that's a red flag for Facebook right so I'm learning from the best of the best you guys so all I'm trying to do is just just relay information down down down to you guys who are really, you know, loyal and following, you know the advice that I'm giving on this channel and everything I'm giving man is based on experience this is shit that I do day and day and day out like I am what I'm talking like I'm not just on here talking some shit out of my ass of stuff that I don't know, you know anything about it's actually stuff that I'm doing this what this whole entire YouTube channels based on is documenting what the hell I'm doing for either my business or for other and their business right so and a lot of it just pertains to online marketing social media marketing Facebook advertising, making money online capturing leaves online landing pages email automation. All all the above that's what what I try to bring daily on this channel, but again from from day in the life of stuff that I'm learning hands on and and and things that I'm in the trenches with and really freaking all in on. So, this right here. He's asking a question like my thoughts right Todd shout out to Todd. Awesome stuff. What's your thoughts on a like ad versus video ad for the first run. Great question Todd like great great question bro. What I'm saying like so all the shit that I just went went on rambling about is to say that those two ads should be the very first ads that your account that you ever run in in your account, whether it's your account or whether you're managing a client account. Those should be the first two ads that you run you start off small you let Facebook start to get to know you you let Facebook to start you let them start charging your freaking credit card that's what it really means like let them start charging that card, because especially on a brand new account, a brand new man a business manager or a brand new ad account, your threshold is is is going to be low and what a threshold is is is the amount of dollars spent before Facebook charges that credit card. So when you put your credit card on file. They're going to charge that credit card at at your threshold. And when you pass when when when when your threshold increases, it only increases over time it only increases as as you spend more money as Facebook charges you, and they charge you at that threshold as they do that multiple times. Then the threshold will increase, and then it'll get to a point where where where they won't bill you multiple times in a given month, or in a given week. They will not though you'll get to a point with your ad account as you spend money where they're not doing that multiple times in a given week or month. They're only doing it once a month, like what I'm at right now with my business manager, I'm billed once a month right billed once a month. That's how I like it I don't like multiple bills every freaking week, like from Facebook you know what I mean so. But that's where a brand new ad account is because of the threshold, the threshold maybe $2 the threshold maybe $25 in the very beginning so every $2 Facebook is charging you. So if you're running ads at $5 a day you're running a like ad you're running a video ad at $5 a day. You're getting two bills every day right for the first few days it's not like that forever after they bill your card, you know, whether it's $2 and then it increases and then it increases to $25 of a threshold for example. Once they build that a few times, then then you can you can change the threshold, I think the highest you could take it is 900. So, if you're not going to be spending 900 anytime soon in a given month, then your billing date become your billing becomes one date per month, like the end of the month for example and a lot of a lot of accounts it's the end of the month. So the 30th of the month, you're billed one time right that's where you want to be ultimately, but this is where you start man you start by running a like ad. Take your business page right everybody has a business page right well not everybody but I mean shit if you're trying to do anything. If you're trying to do everything if you're trying to do anything here online. You have a Facebook business page right you're running Facebook ads or at least you're you're wanting to or trying to you're running maybe Instagram ads, you know you're wanting to you're trying to. And every freaking day every time I log into this damn thing man there's always something freaking new so this is a whole never ending freaking educational type of freaking thing as well man you're you got to always be up on this shit man that's why I try to. I try to always cross my teeth and dot my eyes on information that I bring be bring to you guys on this channel. You know before I freaking shoot myself on the foot on some random shit that ain't don't even you know any even you know true, but. This is just something completely different but learn about this change all. Messaging in your privacy people who with Instagram accounts can now search for you and send you message request. Okay, so okay that's fine whatever so let's get back to what the hell we were saying so you got a business page right you got a business page. Brand new account right brand new account and even if it's not technically brand new based on a date, even if you started that ad account freaking three years ago, but you haven't ran ads from it. That's still a new account man if if Facebook hasn't charged that credit card in a while. That's still a new account like that's a new account so you got to get you got to start flexing you got to start spending some freaking money. It doesn't have to be a lot like you don't have to spend a ton of money, like a few bucks man but the thing is that Facebook needs to needs to charge that credit card, you know multiple times in the very beginning, and you better for sure for sure for sure I mentioned it on yesterday's video. Always make sure that credit card goes through always make sure that transaction goes through always make sure that that credit card is is is good. When Facebook goes and charges it okay so you don't want to be thrown in the doghouse by Facebook when when that when that transaction can't go through, because when the card declines when they go and charge you for that for that ad spend. When that card declines your threshold drops, and then it goes back super low, and then you got to deal with multiple transactions again. Right so so very beginning man like when when I started this page right started this page a few years ago. But when I started this page, the very first ad I ran was a like ad. So that's a like ad. And that was my first ad so I let that run for for a few weeks and let Facebook charge me a good amount you know 50 bucks 100 bucks 200 bucks whatever. And that was that was that was me take it up my light count so now now now Facebook charging my credit card. I'm getting I'm getting past the freaking threshold. I'm in good standings with Facebook. All my business information is listed in my business manager my email my address my freaking email is verified everything looks good right. And now Facebook puts me in in a category of good standing accounts right so when you're when you're starting off slow with Facebook. The ads I should say when you're starting off and running ads, you know, slow and then scaling up. Then that's when you're in good standings man and that's what you want to be you don't want to be freaking you know messing around over here running crazy ass ads on a brand new ad account and jeopardize you know it being shut down don't do that so so Todd, whether it's not even a comparison, those are two specific ads you should run right away. A like ad take your 200 likes to 2200 and the way you want to do that is target worldwide put your one interest so whatever niche you're in. Go into Facebook click the green button. Go into your ads manager right smash that green button going and set up an engagement page like add whatever industry you're in, you're going to use that one keyword. So if I'm in the health and beauty, my one interest targeting is health and beauty. If I'm in weight loss, my one key target keyword is is weight loss. Same thing if I'm in social media marketing and I'm building an agency. My one keyword could be social media marketing it could be social media, or it could be digital marketing right one keyword one one one one interest keyword. This is for the like ad. You only need one ad set you don't need multiple ad sets you don't need campaign budget optimization. It's one single freaking that but but it's one that's going to put you in good standings with Facebook. And you won't you know jeopardize your account and get it shut down any anytime soon because you're again you're you're starting off the foot you're starting off the relationship. Good with Facebook and Facebook size. And again all that shit means man all that freaking means is credit is that credit cards been charged multiple times that's all it freaking me that's all they freaking give a damn about right. Give me the money show me the money show me the freaking money that's all Mark is freaking talking about right. Show me the money. So as long as that credit cards going through man and that's the first ad the like ad, test it with that or not even test it freaking open up your account open up your the floodgates with that like add and again bring some credibility The reason why I am so for the like ad and I've literally earned an income I earned a freaking. I thank God every day man I have earned a great income starting in 2016 servicing social media clients and the very first ad I would run from them for them is the like Like this right here man taking the likes from 110 to freaking 3700 that alone brings social proof credibility and authority to anyone's business page when every single one of you guys have 100 likes right. You have 100 likes I go to your business page right now you got freaking 310 I go to your business page right now you got 700 but you've been clicking invite to your 4200 friends for the past seven years like shit bro I'll run an ad and pass that number tonight right so. The like add I just truly believe that that when people come here and they see a highlight number, the perception is completely different, the first impression is completely different, you got to understand that people on social media don't know you like I don't know you, you don't know me. Like you feel you know me because of this these videos right like you you you have this sense of of intuition that I'm somewhat of a cool cool guy that I somewhat know what I'm talking about. Right and again a lot of that is because of video because of the fact that you keep seeing my damn face on video that right there psychologically is building the like no and trust factor right that alone is giving me social proof is the fact that I'm putting my face out on video right but when it comes to. Overall social proof when it's not you and your freaking mug on video what else do we have to go for or go by I should say when it comes to social media when it comes to credibility whether it's Instagram LinkedIn Facebook whatever. People tend to look at your your followers people tend to look at the number of followers right the number of likes on your business page the number of connections on LinkedIn people tend to look at the number and judge you on that which is very very weird right. So that alone. That's why that light count needs to be up do you guys under you actually you don't you have no idea you have no idea how many clients social media clients messaging through the direct message Facebook alone. Scheduling a call on on freaking zoom bringing them on as a client taking a credit card right here and there you have no idea how many times I've done that over and over and over and over again and I thank God every single day for it that I have the ability that I have that skill right to be able to just pull money you know from the freaking internet. I'm so thankful for that but where was I going with that do you do you have it okay do you have any idea how how many clients I've gotten. By simply showing them this like number by simply showing them by bringing them to my page and simply showing them the freaking like number do you know do you know how many clients I've closed. Since 2016 you have no actually well shit I have videos on my damn channel about it I've closed over 500. And I think my last YouTube video where I'm actually showing my stripe account or I'm actually showing my my total transactions from customers at that point it was a little over 400 but that's a that's an older video so you can find that in my in my playlist. Under under building my social media agency. So that was an older video that I did like I probably like last year, maybe maybe even 2019. When I was over when I was when I was over 400 now it's like now I'm way past that but over 500 now, but many of them and many of them many of them because they don't know me I'm reaching out to them through the direct message. Like, yes they can come to my page and see a picture of my wife and my kids and family man and all this shit right they can look at that and judge a book by its cover just on photo alone, just on image alone, but the like number. I'm telling you right now that don't hurt that don't hurt that simply helped me the light count alone. So, Todd, run that like ad for sure, and also run a video ad and do it under video views, you're not going engagement you're not going conversions, you're not going traffic, you're going to do a like ad take that like count to a few thousand target worldwide target one keyword, and then you're going to run a video ad under video views. Now, this may pertain to some of you and this strategy may not pertain to some of you, but if you're a local business owner. If you're if you're a local business owner or if if you're just a freaking business owner dude if you're just a freaking business owner. Okay, video views, this video ad this needs to be your very first second ad, no matter what right first ad like ad second ad video ad, and here's what you need to do. You need to grab your freaking cell phone and introduce yourself. Hey guys, this is Todd. I'm a local real estate agent here in San Diego, California just wanted to personally introduce myself I know there's a few million people in my city alone, and I don't even know my damn neighbors, but I wanted to kind of tell you my background my experience and why I'm so fired up about real estate and why I love to help people buy and sell real estate in the greater city of San Diego. Let me start off by telling you a little bit about my background and where I'm coming from. I was originally born in. Dude, it sounds boring, or at least it may, but I'm telling you it's not like we are freaking human beings dude we we we we relate to people, we gravitate to people we we we. What's the word I'm looking for we're freaking attracted to people, like we need people like without people people people. There's no people like there's no freaking world there's no planet like we are social beings. The moment I see somebody and it's a normal ass person there's nothing polished. There's no editing it's not a freaking commercial it's not a celebrity it's not the rock doing some freaking major political freaking commercial like no dude it's freaking Todd like it's freaking Todd freaking the neighborhood realtor right like like all he's doing is introducing himself like that should be the second video man. This is a video that I that I recommend my clients do all the time like no matter what if you're a business owner and and and you're not afraid to put your face to the brand. Let's say for example because there's some of you guys out there that are hiding behind the camera shit look at look at look at my look this right here Casey God knows that that ain't Casey right. Let's see another one like like this right here this photo of an eagle you know freaking. Let's see these ones are all this right here like dude. Town pollens town pollens first of all that probably ain't even your name and then where the hell is your face bro like put your face on the damn profile Barbara who knows if that's even Barbara like what the hell like this type of stuff right here man as long as you're not afraid of the camera. Of putting your face out there and that's the thing man you guys got to step it up bro like you have to you have to you have to get rid of these cartoon character profiles. And put your real name put your real face and again man it just goes back to what I'm saying on on camera on my YouTube all the time it's like do the only reason why you guys are here is because you see me on video it's the only reason. It's the only reason dude it's the only only reason so at least when it comes to these profile pictures put your freaking face like let it be known that you're a real person shot to my boy Carlos like. In his car got his shades on and that's the thing man you could put your shades on if you don't need to want to be fully fully exposing your face okay shit throw some shades on no big deal. Take the picture freaking looking sideways like shit even take it freaking looking back whatever but as long as that's freaking you then then that's what matters man. So so for those of you that are not freaking hiding yourself right for those of you that are not freaking shy and and really looking to bring value over here dude whether it's on this platform or any other platform. We're we're Todd go my boy Todd. That intro video is what you're going to run first whether you're you're servicing clients nationwide and you got a business where you can service nationwide like me I'm teaching Facebook ads. I'm teaching online marketing I can take on a client from freaking. Pakistan like I could take on a client from wherever the hell in the world right same shit it's a digital service right. So whether you're nationwide global international whatever or you're a local business owner if you're not afraid of the camera and putting your face out there on the brand. Introduce yourself that should be your second ad where you're pulling out the phone introducing yourself your background your experience your passion and why you're so fired up to be helping people let it be known two to three minute video. And you target your audience the reason why I always recommend it to a local business owner is because you have no idea how powerful that is like it's a freaking commercial it's a mini commercial running through people's news feeds on Facebook and Instagram it's like dude it's a freaking commercial and if there's only a few thousand people or maybe a couple hundred thousand people out here in San Diego there's three million people depend on what city of the city I'm targeting. But if I was just a local business owner and I'm servicing this area where there's 200,000 people and this is my freaking backyard this is my freaking stomping grounds this is where I do business right. Dude that's the most powerful ad man is you and again there's no there's no call to action there's no hardcore intention there's no buy my shit there's no click the button go to my website there's none of that dude there's no comment below. It's just an introduction man. Who the hell is Todd. Let me know who you are. Introduce yourself. Let me know who you're what your what your business is and and and when you're targeting a local area and getting thousands of people tens of thousands of people for a few bucks to see that video. That's where it starts the like ad is one thing. Step up your credibility on Facebook have a few thousand likes when a person lands there. The second ad this video ad the whole strategy and the whole objective with that intro video is to get a few thousand people to view it to really build trust with Facebook. First of all, let them hit the credit card let them ding that shit a few times right get the transactions flowing. We're in good graces with freaking Facebook gods right we're good. Every transaction is going through and we're warming up the ad account right we're warming up the ad account. But the overall strategy with that video ad is to simply get a few thousand people to view it. Create a custom audience and then retarget that audience with future ads. Right. Hey there goes Todd he was a he had that video last week of him introducing himself. Now he's telling me more about his business in today's video. And maybe we're a week later. Okay three weeks down the line you drop another video. I mean yeah another video and you're retargeting everyone who watched the intro and video number two. And I'm telling you man, whether it's video or image, you're creating custom audiences you're creating a custom audience of those who are watching the video. And or you're creating a custom audience of those who are landing on your web page but not often in. Okay, so those are two custom audiences that you'll always want to retarget. And you'll always want to create are those custom audiences. So the intro video man that's what I call it the video ad that should be an intro video Todd your background your experience and what what your business is all about target that location. I wouldn't worry too much about targeting a specific interest, because if you're targeting just the backyard target the whole damn backyard, maybe put the age. Don't even touch the gender and in the interest targeting leave it blank because you're only targeting a freaking pin. It's a pin drop on a freaking map right you're only targeting a local ass area. So let everyone and their mother see it but again you can depend on what business you're in. You can change the age right some some businesses you can't like housing when you're running you know real estate and housing ads on Facebook now you can no longer change the age or the gender. So, so depending on what your business is you can you can change that much, but but a local ad I would just leave blank I wouldn't even put the interest target just just leave it blank, but those two ads Todd those two ads there's no one better than the other. Step one, run the like at step to run an intro video ad to build your audience to warm up the audience to capture a custom audience and use use that audience to retarget with ad number two and on. In the future and ad number two and on is conversions, that's when you go into conversions that's when you go into capturing leads under the objective of conversions. Retargeting everyone and now now you're getting people to opt in you're getting people to opt in and give up their name and email you're getting people to download your free ebook a coupon you're getting people to watch your webinar you're getting people to schedule an appointment whatever the objective maybe it's conversions okay. But Todd, I appreciate your question man I hope I hope all you guys got value from that man again if you're into this type of stuff man. Social media marketing Facebook advertising and making money online subscribe. Subscribe subscribe subscribe share this video on social media. Comment below. Let me know where you guys are coming from and let me know how I can bring value to what you got going online. Right so just like Todd man I want to know your questions what are you guys looking to learn what are you looking to just evolve and and and grow into when it comes to this entire online marketing space I'm fired up I got a lot of things in the making digital courses affiliate marketing, learning just different ways to market online like I'm fired up in 2021 so I hope you guys are too man so if you're into all this stuff man. Make sure you subscribe. Smash the bell for notifications and I'll see you guys on the next video Todd I appreciate you from here to the moon bro. Keep the questions coming. I'll see you in the next one.