 Jeff Frick here with theCUBE. We're in downtown San Francisco at the OSISO, TIE World 2018. They've been doing it for over 15 years. It's about 3,000 people here from all types of industries using this software solution and the data that comes out of it to basically find inefficiencies. It is about solving something. We started in San Francisco in 1990. We had 68 of our closest friends and it's just been an amazing journey. Some new players have grabbed onto it but we've been doing this for 30 years and you know our goal is to collect operational data wherever it exists, reliably and securely, persist that and deliver it to whoever or whatever needs it. Whether it's human or physical asset. Everyone has the data. Everyone knows it's not being utilized and they're saying where can I get my next advantage from? Because it is a competitive advantage. The world has changed for most of our energy companies because their business models are under attack and so they are forced to transform. Digital transformation in energy so we think obviously of renewables right is growing like crazy and the wind turbines are all over the place. What are some of the other ways that that they're really kind of under fire? You have changing of regulation that takes place so they need to accommodate that in very short notice. But you also have a very interactive environment where it used to be one way, we're now two way and now you have communication coming from all of its participants in the market. We're using Pi as a data hub or like a bus, a data bus essentially. So for them it's good because we're saying look we're only going to have this one point of you know point-to-point system instead of having all of these individual points we're only going to connect to one system which will be easier for them to manage and maintain and will instruct staff to go to Pi to get the data so that's a selling point for IT it's more secure it's more manageable you know. Cyber security is going to be forefront in everybody's mind right how do we secure all this data so that our customers can really trust that their IP is being protected as everybody shares this data right sometimes companies buy companies who owns that data so data ownership is going to be critical and these are the things that internally we are already trying to you know build solutions for. One of the beautiful things about this this conference is we see our partners we see our customers we see hundreds and thousands of different technologies and applications built around this this information that hasn't changed. Customers are demanding specific types of energy you may have customers that want clean energy they may want the cheapest they may want hydro so that interaction real time is the world that we are in right now information which initially was not connected can now be connected you have now full visibility into your entire systems and you can actually be able to control things it's really an any to any environment and that's what we set up right businesses are going to get more benefits it's not about sensors it's not about data collection it's about business benefits the bottom line right the ability to see and get insights from data does it make sense to put something new just to get another two percent maybe not but what about if you can now predict not just real time but predict what's going to happen six hours 12 hours two days a week ahead of time that's entirely brand new and the problem is looking at your data you have today there's just way too much data for you to humanly possibly do that if it takes me more time to do the analysis in the spreadsheet right or pen and paper right then to impact the outcome of the batch I'm not going to do it but with this modern analytics hey I can get the insight quickly and I can make a change to what I'm doing and I or prevent something from happening and now it's worth doing with the rise of intelligent machines and artificial intelligence as you know are the machines going to take over the world but really consistently we hear it's really humans making better decisions with data that's provided by the machines and the systems we're just automating your process to make it better so that you could do more cooler things like better things so that you can actually analyze the data instead of inputting data you know so that you can actually solve problems versus spending all your time trying to you know identify the data and collect information you take that natural intelligence that people have always had pushing that into some of those advanced tools doing what they couldn't do before and that's what's really exciting overlay some of these new technologies that are coming from you know the giants of you know google and amazon is these we can take advantage of a lot of those tools with the data we've collected for 30 years that really drive outcomes of course the energy efficiency of all the machines are getting better and better but at some point you know it needs to be optimized right and that's where the software components to remove the human in the loop really to optimize that that heats distribution and removal what are the next things so is the next thing and that's blockchain the exchange of value within you know a blockchain network also makes the demonetization of data very possible we have you know some assumptions of where blockchain might make sense to us as a company but especially to our customers so this year we really want to validate some of those assumptions digital transformation is more cultural transformation you know we all have these cool gadgets and a lot of these we use in our daily lives but how we can use these effectively in the mining world things like you know iPads wireless technology and bring that information and as I mentioned before on the table um of the operators so that they are empowered now right now other departments in the city wanted public works is asking for the city manager's office so it's really picking up you know some good buzz and right we're kind of working our way down discussion of smart city talks we don't have to worry about if we got it right on day one it's updatable and we know that the right solution for one customer and the right data is not necessarily the right data for the next customer so we're not going to make the assumptions that we have it all figured out we're just trying to design the solution so that it's flexible enough to allow customers to do whatever they need to do if you just show them a white paper it's hard for them to say right this is what I need right but it's easy once you see a suit to say oh I don't like that's high I don't like that shirt I don't know but something close yeah but something like that right it's one thing to have scale in a data center it's another thing to have scale across the globe and this is where pie excels the idea doesn't have to generate in your industry it could generate somewhere else and you can bring it back and that's what this conference really helps our our customers do is share those successes right people have been doing pilots until now maybe are doing a little bit of trials up to now are actually they've actually stepped in and we're seeing real purchase orders for real production applications and it's happening in every industry so much easier right to get those efficiencies versus rip and replace or leave the data where it is get your get your engineers involved or just fix the leak you are watching the cube from os ice off hyrule 2018 and downtown san francisco thanks for watching