 Hey, welcome back everybody, Jeff Frick here with theCUBE. We're at Oracle Park and they're moving a bunch of dirt downstairs, but we're happy to be here anyway. We're here at a really cool event called Sports Tech Tokyo World Demo Day, and we're excited to have our next guest. He's Javier Altamirano, the Director of Innovation for Sport Radar. Javier, nice to see you. Hi, nice to see you, Jeff. Thank you for having me. So for people who aren't familiar with Sport Radar, what are you guys all about? Yeah, so we're all about sports data and fan engagement. So whenever you want to place a safe bet, let's say in a market that's betting's regulated or mostly in Europe, for example, you would use ultimately our data. Also whenever you're looking for some stat line coming out or you want to power your fantasy game, that data ultimately comes from us. So we talked about before we turned the cameras on, there's lots of sources of data, but your guy's unique value proposition is speed and accuracy, is that right? Absolutely, absolutely. You want to think of sports data like the same as your ticker from the stock market, right? You want to have it fast and reliable as possible. We've been doing that for almost two decades. We have expertise and experience in many different ways of collecting data from around the world. We're 2,000 people strong through the offices around the world, dedicated just to collect and to work with data and evolve and change the narrative of how people talk about sports. Where are you guys based? Where's the headquarters? So we're headquarters in St. Gallant, Switzerland. And in the U.S. we have offices in San Francisco, in Minneapolis, New York, and Las Vegas as well. All right, cool. So we're here at Sports Tech Tokyo, the world demo day. What are you doing here? What is this event all about for you? Absolutely, yeah, this is a great event. It's a great endeavor. Shout out to Michael Proman and Scrum Ventures and they're putting together this ecosystem, right? They want to bring all the best technology, the best sports technology that's out there in the world. You know, with Japan having all these events leading up to the Olympics next year, but also all the way through 2026. And what did they do, Jeff? They come up and they bring all of those large, great companies that they have, those conglomerates and they make all of this big opportunity for everyone who's doing something with sports technology in some way, shape, or form. And then there's a lot of collaboration. There's an investment. There's a lot of things happening there. We definitely, we certainly fit in, especially with our Accelerator program. Okay, and then are you guys already in the market in Japan or is this just kind of a new boost into what you've already got going on? This is definitely a new boost for us. Asia is absolutely a future focus of us, our present and future focus of us. There's great things happening there for sure. Okay, now you're director of innovation. So you're actually looking for kind of B2B opportunities to take your technology in some different directions. Tell us a little bit more about what you're working on. Absolutely. I lead the Accelerator program where we provide our data to some early stage companies who are doing something innovative with sports data. So that allows us to A, keep tabs on, keep a pulse on innovation that's happening outside of our walls. So that's our external innovation initiatives, but that allows early stage companies to get data and to use their funds into product or marketing or what have you, so that they can really develop and really deliver something which we think they can. Right, and you said you have a couple of partner companies that are here today, correct? Absolutely, absolutely. Yeah, we have two companies who made it to the finalists as well. We're absolutely very, very proud of those. That's Edison and also really. So the guys are shocked at Edison and Colin and Steam as really they're great people and I'm really happy and really proud to see them here. Good, so what are they doing with your data that's unique and different? Absolutely, so what Edison's doing with our data is our data allows him to better tag and better identify each player that's showing on the screen. Edison's technology allows for a personalization that is unique. You and I can be watching the same game, let's say we're watching a European soccer and you're a Ronaldo fan and I'm a Messi fan. So you would see targeted messaging and targeted information on Messi and I will see targeted information on Ronaldo even though we're both watching the same game. That's what their technology allows and our data propels them. Coming through the lower thirds and the graphics and how is that manifested? Exactly, so it's an overlay, so it overlays HTML overlays that they provide, especially for OTT providers. Okay, because obviously I need to have the apps, they know it's me watching and not you for what they say. Exactly, and that allows for personalization. It's all about personalization and that's definitely something we're very interested in at Sport Raider. We believe that's the future of personalization of the experience watching and engaging with sports. It's interesting though, because so much of the sports is the communal effect, right? I mean, so much of the greatness of sports is that two people from different sides of the city can come together and stand shoulder to shoulder and root for their team. So I don't know, is there some downside to the personalization? Because it kind of, or does it support the community? Because now I hang out with a bunch of other Messier fans and you hang out with Ronaldo fans. I'm curious kind of where personalization fits with community in kind of engaging with sports. I think the baseball park puts you in the mood to send out a nice curveball there. But definitely, maybe you have a lot of Messier fans who you know, they may not be watching the game with you, right? So when you're watching at home, then you can have that experience and that can allow even for more communication with other people who like the same things that you like. But really personalization is out there and it's everywhere, right? Like everything that you're getting, it's more and more targeted and we want to avoid, you always want to avoid spam, right? So if anything, a message that is, if somebody wants to sell you a Ronaldo shirt while you're a big Messier fan, you're probably not gonna like seeing that ad. So and either the advertiser will want to advertise you something that you will definitely not like. So that's exactly it. Yeah, no, it's interesting. One of my favorite lines about big data, right? Is when it's done well, it's magic. And when it's done poorly, it's creepy. So definitely make sure you're trying to sell me the right jersey and not the wrong jersey. Absolutely, most definitely. All right, well Javier, well thanks for taking a few minutes and good luck to your two entrants into the final. Absolutely, yeah, thank you so much for the opportunity, Jeff. And yeah, looking forward to seeing the finals here. All right, he's Javier, I'm Jeff. You're watching theCUBE. We are at Oracle Park on the shores of McCovey Cove. Thanks for watching, we'll see you next time.