 I was at a friend's house. He had an extra pad laying around. I don't even know if it was me or him and was like, oh, and we both were just like, that's great. My name is Danielle Smith and I am the CEO and designer of Soundbag. The bag has its roots in music and it was initially made for the music producer. It holds the NPC, which was the original inspiration. In your laptop, you can carry vinyl records, 12 inch vinyl records. I come from a family of entrepreneurs and from being very young, I knew I was going to have a business. Welcome to my studio, come on, I'll show you. Okay, so this is where I create. This is where all the Soundbag work gets done. We'll have a couple of the bags from this season that's out. This is where I like to sit and sketch and get all my ideas out. I started out in furniture design and upholstery and I was just kind of looking for some other way to make things. So I looked into the accessories design program at FIT. When I finished school, I was designing shoes for a footwear company in New York, which was a lot of fun. I was hanging out with Ski Beats, the music producer, and he was like, make me a bag. And I was like, okay. I just made a prototype and he loved it. And then he posted it on an Instagram. About Soundbag, you know what I'm saying? And that's where Soundbag started. The original bag that I made looked like this. It's covered in leather, I cut out the square. This became this, became this. Once we had the finished product, then I was like, okay, I need to have the website so people can purchase. What I liked about GoDaddy is that I could change the fonts, I could navigate and see things differently. Online sales on my website builder, it's integrated. And so there's really not much to set up. And then they also track the traffic. I find that helpful. I can see like, oh, you know, more people looked at it today or no one really looked at it. So I can kind of get immediate feedback on what I'm marketing and promoting. One of my favorite sayings comes from Pharrell and he's like, it's all research and development. There are no failures, just research and development. And now it's put me in a world of music. I'm like front and center on some new artists that are out. I'm meeting just really dope creative individuals. Finally, hey, what's going on? Helly Rob is a music producer, he's been in the industry for some time now. He's got his own records on the wall, what you'll see. I actually met him at an event and he bought a bag. He walked in, he saw the bag and he was like, whoa, what is this? This is like my traveling. I could put my entire studio in there. What the hell man? I think, cause since all my, of course my mic, this little part right here in the back is the pillar right here. Because then, you know, gotta get that brand, gotta get that square. And this always, this reassures me that everything is where it need to be. I always thank you for that. You know what I'm saying? Just understanding what producers and just what creatives need to be able to be on the go. When a person buys a bag, I don't know if it's just the connection that we make over the sale of the bag. You're now a sound bag family. Don't be so nervous. You gonna talk me out of it? With the emblem on the bag, when music makers see it, they feel appreciated. It's about the music, like that's the whole point, right? It's like the beat that, it's like a heartbeat. It's what makes you feel.