 What's really interesting about doing business in markets like Nigeria is you can make some great money, but in the process of doing that, you can deliver significant social value because you're solving massive problems. In Nigeria, you have around 52 million small farmers, the majority of which pay for off farm labor. That's expensive, it's inefficient, and it's oftentimes unavailable when needed. And this means that crops are planted late, land is under cultivated, so it's literally money being left on the field. We develop technology to solve this problem. We have a low-cost smart tractor that connects to the cloud. The hardware is just a simple low-cost tractor with a GPS antenna, local SIM card so we can transmit data over SMS and 2G and telematics. It's really simple. If you're a farmer and you need tractor services, you just send off a text message and we'll pair that request with the nearest smart tractor and those tractor services are actually delivered at a rate that's below the cost of manual labor. So it's really a win-win for both the farmers who need tractor services and that smart tractor owner that we sold the tractor to. What compels me to work with Hello Tractor is really intellectual curiosity and how you can use innovation to solve real problems. Without previous job doing private equity investment banking, there's a ton of people that can do that job. But people interested in solving problems for small farmers in rural Nigeria using really important technology that the market there currently doesn't have access to, it's not a whole lot of people. So just, you know, my self-worth is tied up into this work and that's what makes it important to me and it makes my work feel relevant. So for the talent around the world, it's important to understand that in these frontier markets the opportunity is massive to not only be financially successful but do work that's incredibly meaningful.