 दरिएका दी्या बाहले नहीं चोत है, डीज़ेन दीसेन प्रो लागे झानाउ, घरिएका आख़े बागे कोगी जे लिएस नाउ, नहीं बागे चाढे तो, आज दीज़ेन और आख़े वी चाढे डीज़ी नगा और षाआ, तो रहा वे वित बऴिघदीईयी वर्ते है, तो � दू�橋 की परचेस कगी की लेँ उसे कुच जनरेट होगा, उसे हीट से कुच जनरेट होगा, विछ मेंस आपको या तो प्यास लगरी होगी, you will feel thirst about it. अप तरस्टी जो है, अप तरस्टी जो है, जो प्यास है, जो के उस गर्मी की वगा से आपको लगी. So actually where your need is getting aroused, where your need is getting created, and that is stimulus, how it will create is the stimulus, which means the गर्मी वला पात. And then problem awareness is where your need is getting identified, which means where you will know that you are feeling thirst about that heat. अप तरस्टी जो प्यास लगी है, फिर उसके बाद नेक स्तप के उपर जब आम आते है, which is information search. In the third case, on the third step, it is that when you are feeling thirst already, now let's see which alternatives are available to remove your thirst. So what are the options available with me, you search information that I drink water, I drink some juice, I drink some fresh juice, I drink some double juice, I drink some soft drink. So what are the alternatives I have available, you identify in the information search. Again, when you select some of these options, then you evaluate those alternatives. On the next stage, you go to the next step, where you evaluate all the alternatives. My thirst would be the best one for me. For example, if I get free water, I don't have money. For example, if I have more money or I am health conscious, maybe I will take juice. Or if I am health conscious or I have money, maybe I will go for the soft drink. So any factor can be, I will evaluate all the factors, on all the alternatives, which alternative would be best for me. And when I finalize it as a customer, then I will move to the next step. Next step is, I will go and purchase. If I have finalized it, if I have selected it, after evaluating it, yes, water will help me the most. I will go and make the purchase of the water. And after that, when we talk about post-purchase behavior, for example, if a customer drinks water and he is satisfied with that purchase, then does he go for repurchase again? If he is thirsty again, then that is the post-purchase behavior. So if I directly explain this example to DCN process through this example, then as I said, the customer was thirsty, that was the step one. And then to make that thirsty, he got the idea that he was feeling hot, that was the step one. From that heat, he was feeling thirsty, that was the step two. Then to make that thirsty, to sort out the solution, he evaluated different options. There was water, there was bottle, there was juice. And then after that, he evaluated all the options, all the alternatives. And he selected that he will purchase the water. And then if he is satisfied with his selection, so then he can go and repeat that purchase. This is one example that I have discussed with you in the consumer DCN process. From stimulus to the post-purchase behavior. This is important to know that in this whole purchase process, the factor affecting, of course, those are demographics. Those are the customer's marital status, his gender, his age group, his income level, his occupation level. So, all the demographics are affecting this process. Of course, if this thirst is affected by a child, then the whole DCN process will be different. If this thirst is affected by an old man, then the whole DCN process will be changed. Which means demographic will be affecting huge to this DCN process. Similarly, lifestyle of the customer. If the customer is from a social class or a culture, he will also influence and affect this whole process. One more example. Let's quickly discuss this complete DCN process. If we talk about, let's say, on television or on social media or on newspaper, let's say you have seen an ad. So that ad actually is the stimulus. What is happening with the ad? Actually, your need is being aroused, your need is being removed, your need is being created, your desire is being created. So that is actually stimulus. After that, if that need is really, it has made positive impacts on you. So then, you will immediately come to step 2, step 2. And you say, okay, I have seen the advertisement. It is about clothing and clothes. So you have created a need, that yes, I should buy clothes. Yes, I need it. Or it is a very good sale or advertisement. It is said that I am convinced that yes, I should do shopping, I should buy clothes. So actually, you have identified your need, you have aware the problem. After that, when you come to the third stage, then you will immediately see, okay, I have found out that I have to buy clothes and clothes. So what are the alternatives I have? So I will go for searching the information. When I will search all that information, I have to buy from JDOT, should I go and buy from let's say, UNIVERSE, should I go and buy from somewhere else, I will go to Outfitter, somewhere else. So where should I go? Where should I buy from? I will evaluate all the information search. Or I will evaluate it. Where else is the sale? So that I will know all the options, where I will see the best option. I will evaluate all the options. So then out of those options, out of those alternatives, which will look best, immediately I will go there and buy that clothes, buy the clothes and clothes which I wanted to buy, whose desire was created, whose need was created, I will buy that purchase decision. After that, if I am satisfied with that purchase of the clothes, then immediately post-purchase behavior, then I can go and repeat that decision also in future. And immediately, we have the possibility in both the suits. And again, in this whole DCN process, if you will see, the demographics are also very involvement. Let's say, as I gave the example of age group, if I talk about income level, then what is your income size? Accordingly, the DCN process will change. If you want to buy products, then you will go and find options from Panorama, and you will go and find options from Liberty and some other markets. So accordingly, you have to see that what impact I have on demographics on the total DCN process. Similarly, lifestyle also affects this DCN process. Customer's DCN process is very important to understand the retailer and normally, the good retailers, they always help customers, consumers, retail shoppers that they help the customer on all the steps. Let's say, if the customer is looking for options, so retailer has all the options. If the customer wants to select the best option, then the retailer will guide them which is the best option so that they can go and convert to a purchase DCN for the productive customer as for the retailer.