 Let's review the long tail why the future of business is selling less of more by Chris Anderson Read this book and you'll understand the appreciation of the invention of the long tail and its descriptions What is the long tail now that the market has changed? They're not just big players that are hogging all the sales now There's a digital distribution where it's easy free Amped up the digital market where niches are the new realm create any niche and it'll be brought up to the market If you are into business you must always adapt to where these niches these filtered niches or niches are Rotating to the market where anyone all over the global world can bring a market all you have to do is share All you have to do is make everything available and help me find it This is an entrepreneur's dream just a whole new digital age that is rising nine to five is gonna slowly die This book came out about 2006 and Chris Anderson is one of the editors for the wired magazine Which is a techie magazine and so this book has a lot of old references But it is a must-read to see kind of the changes that what happened not just so much the newest books This book is the long tail look how clubby music start with house music in Chicago And then eventually move to England where the rays start to happen and eventually these raves Expread it all over the world niches create great things as long as they're abundant cheap and there's unlimited variety Now we have the freedom of choice some of these other big targets were were movies porn Blogs and when hyperlinks became on blogs they completely destroyed the New York Times Even with Amazon Kindle arm, they're just destroying the market You can understand things through New York Times the fake news and their slogan was all the news that fits to print And that is a very arrogant mark They want everything to come to them, but it ain't gonna happen You can't just deserve the market or deserve the attention let the free market run free The new media is taken over the old media. Everybody has a chance. There are no gatekeepers You'll get to the understanding of the free market and the power of the free users versus the marketers And who's using it and who is marketing this shit to you? The ads are we're always placed to brainwash you like a zombie now that they're targeting ads and the ads have To be toned down where TV is dying YouTube is a great example as well as Amazon books Where the digital books are taking over as well as blogs on the internet where you can start a website for what $15? Here are some very interesting points that I learned is that this type of Nishes in this long tail where word of mouth is amplified Hollywood studios and VCs are almost completely the same They will bet on the small players to get to that rising star the big hit where they can market even more Blogging is authenticity and it has an individual voice. It's not a paid spin So all these ads that you pay are probably not even worth it You have to pretty much grow organically and the interesting thing is its recommendations So the book into thin air when that was popular touching the void Which was an old book maybe 10 or 15 years earlier got a ton of interest because it was recommended next to an increased It sells so all these book sells just because you publish a book it could be a good hit later years on you just have to make it available Think about the lost books not read internet recommendations that can cause cross-pollination if you want to get deeper into a subject you could take the next Medium next to it and take it even deeper the future is live streaming as well as consulting where Colleges and school becomes outpriced outmatched and becomes a debt and burden to people where it could store your life In the United States, you are unable to forfeit on student loans Hence consulting is a future it does make you think you want to get rid of all ads because all ads They just want to brainwash you get to the products get to the point get to what the things that will help you products Not so much you want but ones you need or also the ones you're avoiding but need and these things are recommended into your face Go straight to the core and read this long-tail book. Do not ignore this book. This is a oldie, but goody