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Uploaded on Feb 14, 2012


Fish for fresh ideas from your coffee cup!

If you start the application and point your device at a round shape such as a coffee cup,
the shape will change into a strange pond from which you can fish for fresh ideas,
one after another.

Turn your smart phone into a fishing rod and go fishing!

BALLOON FISHING is an information entertainment application
using AR (augmented reality) technology.

During down time at meetings, or while waiting for your transport or for your date.

When you have some free time, you can enjoy looking for the newest ideas.
Share the ideas you've fished straight away with friends and family via Twitter, Facebook and Email.

Not by fishing in the sea, not by fishing in a lake, but by fishing in a cafe!?

[Shiodome Innovation Studio]

Director & Planner:Shinji Muto
Planner & Copy Writer:Kenichi Okada
Plannner:Yosuke Murai, Yasutomo Ebato
Producer:Naohiro Sato

[Dentsu Creative X ]

General Producer & Creative Director:Keiko Yamaguchi
Art Director & Character Design:Shun Nakazawa,Ryosuke Sone
CG & Technical Director:Hiroshi Abe

(Promotion Video)

Producer : Masafumi Fujioka
Production Manager:Hirochika Asano
PV Director :Yutaka Mizuochi
Camera :Murakami Yoshitaka
Music :Fisherman's Club
CD : Keiko Yamaguchi


Director: Yuji Oba
Designer: Feras Yasin


Technical Director:Kenichi Hayashi
Technical Producer:Kazumasa Morikawa

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