Arizona Wine





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Published on Feb 11, 2013

"Arizona Wine" Video Receives Gold Award in the AVA Digital Awards 2013 Competition

When most people think of Arizona, the vistas of the Grand Canyon and the red rocks of Sedona, Phoenix and Tucson may come to mind. However, with the number of bonded wineries growing and many more in the development phase, people everywhere are beginning to recognize Arizona as an upcoming wine producer.

In an effort to support the Arizona Wine Growers Association's (AWGA) mission, Phoenix based Media People International (MPI) produced a three-minute video entitled, "Arizona Wine" to increase awareness and promote the wine industry to the public.

The interview portions of the video were drawn from a longer, 22-minute MPI production for a grant proposal spearheaded by AWGA's President, Peggy Fiandaca: "Five Communities Project" sponsored by the Center for the Future of Arizona. The Arizona Wine Growers Association was selected as winner from more than 90 submittals, statewide.

Additional footage was gathered for the 3-minute video. MPI's goal was to offer interested viewers a brief overview of the burgeoning wine industry in the state.

The video received a Gold Award in the AVA Digital Awards 2013 competition.

There were approximately 2,000 entries in various categories from throughout the United States and several other countries in the AVA Awards competition.

The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.

The AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). Over the past several years, AMCP's Advisory Board gave out over $85,000 in grants to support the efforts of its members. That money was used for marketing materials for homeless shelters, orphanages, day camps, community theaters and arts centers, and for programs for the elderly and disabled, childcare, and educational endeavors for the underprivileged.

Title: Arizona Wine
TRT: 3:00 minutes
Format: HD
Producer/Director: Jan Brisch-Kanaba
Director of Photography & Digital Media: Stephen Kanaba
Production Company: Media People International


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