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Diego Piacentini: Take Risks Outside Your Core Business

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Uploaded on Nov 24, 2010

Amazon Senior VP Diego Piacentini discusses how Amazon Web Services (AWS) was born. He discusses how the retailer decided to take a risk and move away from its core competency, build APIs, and rent out server space during slower retail months. Piacentini also talks about how other online giants have now followed Amazon's lead.

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