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Published on Mar 16, 2006
Having spent 20 years growing Sam Adams into the super-brand that it is today, Rhonda Kallman left the brewery to start her own independent label called New Century Brewing. Intrigued by a small fish swimming in a sea of whales, we decided to ask her some questions about why she decided to take such a move, how she is developing her brands (Moonshot and Edison)and even convinces PSFK's Piers Fawkes that drinking caffeinated beer is ok. Especially late night.