 What is personal branding? Well, personal branding is how consistent, persistent and relevant you are. Let's talk about consistency. Be consistent in the way you show up. Focus on having your brand colors on you, for example, in a physical way. Persistency. Be mindful about detail. Care about detail. Don't get lazy on detail. Show up consistently in a persistent way with detail. What detail do you want people to remember you for? Relevancy. Show up in the environment that your dream client wishes they were in. Show up in the way that you're telling them to show up. If you're talking about freedom and you're demonstrating that you can live a life doing what you love, then be the one that demonstrates you are doing what you love. So be consistent, persistent and relevant. That's the very best way to build your personal brand and be remembered in the way that you want to.