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Published on May 31, 2010
Marie Taillard (biography on: http://escpeuro.pe/18keqkA) is a Professor of Marketing on the London Campus of ESCP Europe and Programme Director of the School's successful new Master in Marketing and Creativity (more about this programme: http://escpeuro.pe/12uFDIB). After a career in marketing management in the travel industry, Marie turned to teaching and research to share and further her interest in understanding the joint role of consumers and marketers in shaping brands.