 The best designers have this killer skill. It's research. Oh, why am I still wearing the glasses? They get obsessed with the problem before building the solution. So, ah, this is in the video now. They understand what the target audience wants. Loud too. They read objectively in between the lines. Empty yourself of everything. They clearly understand what the client wants. Oh, interesting. They're super resourceful and lean. Shh. Don't tell anyone. But.