 Simplicity is king when it comes to getting results. So let's focus on bringing in more customers by ramping up our prospecting. We can do that by putting in more hours, hiring more people or mastering digital advertising to bring in clients using systems. Number two, we can charge more per customer. Again, that's largely about client selection. Let's work with clients who we can go out there and we get an amazing result for without major changes in their business model or their behavior. Let's set ourselves up for success and avoid working with people who are going to fail without your help. And then number three on our list is the lifetime value of your customer. Define what success looks like to your customer. Focus on getting that result for them and proper reporting so they know they've gotten that result and then always be solving problems. What problems come comes next for your customer. And let's see if we can turn that into a new offer and offer it to the customer after we got them the first result.