 Live from the Hilton at Bonnet Creek, Orlando, Florida. Extracting the signal from the noise. It's theCUBE, covering Vision 2015. Brought to you by IBM. And now your hosts, Dave Vellante and Jeff Frick. We're running general sessions and keynotes, CUBE interviews. We've got cyclist channels. We've got social content pumping in. We've got crowd chats going live. It's an explosion of digital content, Jeff. And we're here. We're just coming off the general sessions this morning. And we heard actually the culmination of IBM's governance, performance management, sales performance management, risk and compliance business coming together after nearly a decade, about eight years of acquisitions that started at Jeff in 2007 with the acquisition, the blockbuster acquisition of Cognos, a very large, one of IBM's largest in its history, nearly $5 billion. Orchestrated and engineered by Ambush Goyal since retired. Since then, IBM has acquired SPSS, algorithmics, open pages and a number of other companies in this space. And it's come together for a portfolio that's very powerful and we're hearing a lot of themes. Jeff, we heard about essentially what I'm calling the citizen data scientist. We're going to hear, I'm sure, more about that. Putting data science and analytics in the hands of business users to increase adoption. This is a theme, Jeff, that we've heard throughout the big data days. You hear that from a lot of the guys that, for instance, at the Tableau conference. It reminds me of the citizen coder, the low-code and no-code developer analog in the analytics business. So we heard the keynotes today, lots more to come, the CFO crowd. This is the sort of down and dirty, hardcore reporting analytics for everyday business. Dave, it's down in the dirt and it's our first time for theCUBE at IBM Vision, but I'm hearing a lot of things that we hear at all the shows that we go to. The impact of cloud, the impact of big data, the impact of driving innovation out to the edge. The whole idea, like you say, the citizen data scientist getting the data out to the line managers so they can make decisions on what they're doing every day and not just the data scientists. They had a great woman on the keynote from the Watson team, get her name here, so I get her, Jane Shear talking about putting the data scientist in the Watson box. And now you, as an analyst, can have the tools you need to get your job done. So it's our first trip to Vision, Dave, my first trip to Vision, but it feels pretty familiar right out of the gate. Well, Jeff, so we're going to hear a lot, I think, from the keynote speakers, the breakout speakers. We've got a number of guests here. Really the focus is on analytics, really driving business performance management for governance, risk, compliance, and sales compensation management beyond rear view mirror thinking. This is a big challenge for the business. This is a big challenge for the business intelligence in general, that space that's been criticized for really rear view mirror thinking. IBM with Watson Analytics is trying to bring a predictive flavor to that. So we're going to be covering that wall to wall. Check out ibmvisiongo.com. You've got to register to see the keynotes in the general sessions. There's premium content on there and the all access page. It's of course theCUBE. As always, it's open. Keep it right there, everybody. Jeff Frick and I will be back wall to wall coverage for two days. We're live. This is theCUBE from IBM Vision. We'll be right back.