Disability marketing (DI) -- Segment Two





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Uploaded on Apr 21, 2011

Hosted by Steve Savant, national insurance columnist and financial color commentator.
Special Guest: Marcy Pruitt, head of Brokers Alliance DI Division and nationally recognized DI expert, educator and workshop trainer.

Paycheck protection is the consumer street language used for disability insurance. One in three Americans will be disabled for 90 days or linger in their working career. Americans Disability Act is a wealth of information on disability. Blue collar market is distinctive in comparison to white collar market for disability insurance. DI or paycheck protection is the forgotten insurance, the most under sold personal insurance in America.

White collar professionals like doctors, dentists, attorneys, executives, middle managers. Small business owners are discriminate among their employee base. The baby boomers are at their peak earning abilities and maximum expenses and debt. Job market changes demand portability products like DI.
Dual income earners need both incomes for fixed monthly expenses. The disability of one earner could impact the ability to pay their home mortgage. The Sandwich Generation, ages 30-55, cares for older and younger family members who depend on their income.

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