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Erin Barker & Ben Lillie Great Challenges Day at TEDMED 2013

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Published on Jun 24, 2013

The Storytelling of Science -- Why your life is as interesting as your research. Story Collider's Ben Lillie and Erin Barker share the impact of personal stories on discovery in science.

Though research and data are vital, effective storytelling is key to any compulsory exercise in the thinking and exploration of a topic, and mastering the art of storytelling is carefully integrated into the TEDMED experience. Stories create receptivity, engagement, and connection that dissolve during a presentation of cold hard facts.

To make change in the world around us we need to capture other people's attention; we need them to care; and, ultimately, we need to provoke passion and ignite action. Storytelling provides this difference.

At Great Challenges Day, the community heard from three master storytellers to learn how to compose an effective narrative and how to identify their own story within their research and work. The community spent the afternoon uncovering new insights and challenging assumptions as they leveraged a narrative framework to create a single statement representing each challenge. Learn more by watching these videos of the experience.

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