 Google ad retargeting top seven rules to follow for success in this video I'm going to give you the top seven rules that you need to follow to get real success with ad Retargeting in Google at the end of this video. You'll be able to create these ads with ease and we're getting started right now Hey JR Fisher here if you're new to this channel go ahead and subscribe right now Go down there and click that subscribe button And don't forget to like this video and ring the bell smash that little bell notification there and turn on all notifications I've been selling online since 2009 I've sold millions of dollars of both physical and digital products and on this channel I teach you how to start run and grow your online business My products are sold on thousands of websites including Walmart at the end of this video. I'm gonna give you a bonus I've got an e-commerce course valued at $97 that you can get absolutely free. Okay. Let's face it There's millions of people making millions of dollars online and the only difference in them and you is having the right tools and knowing what to do So have you already tried to do some retargeting ads? What were your experiences or do you have questions about doing retargeting ad? Put all your comments in the section below. I would love to see them now There's no replacement for paid SEO. However, there are ways that you can augment that SEO that organic SEO by using paid traffic It also helps you to give that customer a better user experience Because of the information that they're seeing is actually targeted towards them now one tactic that has really taken off in the past few years Is ad retargeting as a matter of fact if you use display ads and retarget the people who've already been to your site We've seen a 70% increase in conversions and sales now to navigate this kind of complicated process I put together seven steps to help you navigate your retargeting campaigns number one You've got to understand how retargeting works when somebody visits your site They actually get a cookie on their computer now this cookie follows them around the internet so that when you run ads They will actually see your ads and you can target the people who've already visited your site This enables you to stay in touch with the people who've already shown some interest in your products or services number two avoid Ad exhaustion and what I mean by that is through ad retargeting You can definitely target those people who've been to your website, but you can also limit the number of ads They see to most all retargeting ads will allow you to say I only want this person to see my ad two times or three times over the next week or month and that way They don't get ad exhaustion and see your ads all the time number three deploy audience Segmentation and what I mean by this is through ad retargeting You can send ads to them based on how many spots they've hit on your website and how far into the sales process They are for example if somebody already bought from you You may want to show them different types of products if somebody hasn't bought but they are interested in a particular product Of course, you'd want to show them ads for that particular product number four determine ad Duration how long do you actually want to target these people most people will tell you Targeting people with ads should be about the same length of time as your actual sales sequence So if you normally email somebody for three or four days, you may want to just let them see your ads for three or four days You can then take a break maybe a month two months and then go back and retarget those people again Number five is freshen up your ad creative One of the problems with running ads to people in retargeting is some companies will use the same ad over and over and over With ad retargeting you can actually freshen up that ad by changing the images changing the titles Changing what the ad actually says and that way it looks a little bit new and different to them And you can increase your overall sales number six know your ad sizes now Dependent upon where they see the ad if it's on the sidebar the top of a page whatever you may want to change up Your ad sizes changing up the ad size makes the ad look a little bit different and keeps the interest of that person Who've already showed interest by visiting your website or the people who've already purchased from you when they see these different size Images it also helps them from getting ad exhaustion number seven find the right tools for your ad retargeting There's lots of tools out there. They can actually help you do this. Okay, so let's go through each one of these tools You can also use for retargeting each one's a little bit different. They do different things I just want to give you an overview of each one though. The first one is called ad roll now I'm at ad rolls actual page here and you can go to it and read through it I wouldn't really suggest you did that but right here It says why ad roll and you can click here and you can see it's a growth marketing platform What kind of things it can do here and these things get into a lot of detail But I do want to just show it to you to let you know it's available If you want to look at pricing you can click right here And you're gonna have to get started and hook things up to see all the pricing you set your budget You set your goals and you decide what you want to do with it So the first one is ad roll next one. I want to talk about is a retargeter now Retargeter obviously is a retargeting platform and it has custom solutions client services right here transparency and reach inventory quality brand safety and Viewability and if you want to know more about it, you click right here to look at all the different information It's in here. This one here is called retargeter.com Next one I want to talk about is stay media group or ST a media group and this here is Teaching you how to really remote sales process for a high net worth clients Okay, so you can read through here and see all the information on here And it will tell you everything it's going to do But it is definitely designed for a whole different way of marketing than the other platforms are and it will give you some of the Things it'll do down here remote targeted cold emails remote gatekeeper conversions remote residual high ticket Remote exclusive high ticket and I would look through here and read all this information to see how it's going to benefit you Next one is actually eBay enterprise now you eBay enterprise actually changed its name Now not too many years ago and right down here. You can kind of see what it does It's a distributed order management Omni-channel inventory management payment processing fraud management and advanced reporting Okay, so it's not as much in the retargeting area. It's just tools really for eBay enterprise The next one I want to look at here is called a Rubicon Rubicon is very interesting for business Right here for businesses. It's got for buyers sellers and developers depending on which category that you fall into now Right here is the solutions and as you can see you can do header bidding you can do mobile you can do video deals management And right here here's all the insights so it's got thought leadership your press releases events and all that good stuff Really to get a whole lot of information on Rubicon You're going to need to fill out this form here and then they're going to get in touch with you And then they can tell you about This last one is Meta Aura and Meta Aura is an interesting one Here's the platform right here where your ads are shown location methodology and It's a really kind of cool when you can scroll through here and get some information But you can like look at your competitors You can find your target audience that is showing coffee shops here So what you do is you target the right customers based on the stores and places they visit Which is really pretty interesting Then once you've done that you augment ad delivery autonomously using real-world signals and right here you realize success with bleeding edge technology I like bleeding edge technology. That's some pretty fancy stuff But it shows you some of the companies that use it McDonald's party city Sonic you know some pretty big companies use it and this is really on the higher end level So you'll want to check that out see if this really fits into your budget I don't know what they show for pricing here. Let's take a look How pricing works? I love when they say our pricing is simple and then they have all of this You have to read and you have all these different things you have to do But basically you can use geo fences a live weather Augmentation tier one placements it gives them to some pretty heavy details here And if you want to get started you would just click right here and get more information on it So I just want to show you some of these other things you can use in addition to what you would normally do with your advertising and Know that there's other tools out here that are available to you you will not use all these tools You you may not use any of these tools, but you may use some of them depending on what your needs are So I just wanted to familiarize you with them And if you want more information you can take this video and run it back Rewind it and look at these once again and go and get a little bit more research done and decide Which one's going to be the best for you now these seven things aren't going to completely teach you everything You need to do on your ad retargeting But they'll get you headed in the right direction and that's what really counts once you get headed in the right direction You're gonna learn from your ad campaigns You're gonna figure stuff out and you're gonna learn what works and what doesn't work keep in mind You've got to keep testing you got to keep trying different things I see a lot of people who will try one or two ads and say ads don't work for me As work for everybody as long as you continue to do it and you continue to test new things now Have you tried to do any retargeting ads yet or do you just have questions about retargeting ads? Put your comments below. I'd love to hear them and I answer all of your comments in addition to that Don't forget. I'm giving you a free e-commerce course It's a ninety seven dollar value and you can get it absolutely free. The link is in the description There's no boring webinars to watch. You don't need a credit card There's nothing to buy all you do is click the link and learn so if you like this video Do me a favor click that subscribe button down there. Don't forget Smash that bell turn on all notifications so that I can let you know every time I do a new video Thanks for watching and I'll see you in the next video Hey, thanks for watching my video Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video also click on one of those videos there keep watching on my channel