How to Grow Profitably by Capturing Value





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Published on Apr 2, 2013

Ever feel that you are leaving money on the table? Do your value propositions effectively explain your differential value to customers?

This compelling half-hour webinar by noted author Harry Macdivitt shares best practices on how to effectively communicate with B2B customers. Learn how to:

* Uncover the underlying needs and hot-buttons of your customers,
* Craft meaningful value messages that set your solution above the competition,
* Deliver a crisp value story that convincingly demonstrates why customers should prefer doing business with you

See real-life case studies of how innovative firms successfully compete on value.

Harry Macdivitt is Director of Axia Value Solutions, Ltd, a UK-based consultancy. Co-author with Mike Wilkinson of the books Value-Based Pricing, and The Challenge of Value, and author of Pricing Pointers - Pricing Principles for Practitioners (in press), Harry trains and consults on a wide range of marketing and business areas across the world. He brings a wealth of experience in strategic marketing and management to his training -- having worked in senior positions in sales, marketing, business development, and general management for the public sector, academic, manufacturing and services sectors. Harry is a Visiting Academic at Strathclyde University Business School.


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