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#changedestiny

SK-II: Marriage Market Takeover (Please turn on subtitle)

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Published on Apr 6, 2016

Watch how single women in China courageously #changedestiny by standing up against the pressure of being labelled “Sheng Nu”, or “leftover woman”. Learn more about SK-II’s #changedestiny movement: http://www.sk-ii.com.sg/en/changedest...

Today, Chinese women face immense pressure to get married before they turn 27. In many Chinese cities, so called marriage markets are a common sight, where parents go to post and match personal ads. A number of brave Chinese women have finally stood up to speak their mind against society’s labels and their parents' pressures. A marriage market in Shanghai’s People’s park was taken over by personal messages from hundreds of independent women, stating that they want to control their own destiny.

Find out what these women courageously say to reconstruct the mutual respect between generations and increase society’s understanding to finally change their destiny in the film.

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