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How Many Links Should I Have per Page | SEO Questions

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Published on Feb 18, 2013

Find out what the optimal amount of links per page is so Google Bot crawls and indexes everything.


Original Thread
http://www.seomoz.org/q/primary-navig...

Craig asks:
"Our eCommerce site www.towelsrus.co.uk employees a primary navigation system which we can enable to as many categories or not as we link. If all categories are enabled it adds roughly another 50 to 60 followed links per page giving all pages roughly 150 followed links (Google suggests no more than 100 per page). If I enable just top level navigation then this reduces them all considerably.

Personally from the customer experience I think its better for them all to be visible, however from an SEO perspective and link juice perhaps not.

Thought and opinions much appreciated here."

SOLUTION

The number of links per page used to matter a whole lot more a couple of years ago when Google wasn't as advanced as it now is. However, it is able to crawl much more deeply and quickly without the same constraints. With this in mind I would recommend that you put on as many links as is necessary for the customer or user to reach their desired goal. Don't worry about link juice or search engines being unable to read the full page. This is very much a thing of the past.

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