 The summit as you know all exchange for media summits was really great. I think it's going on great and there are a lot of really great discussions happening both on stage and on the sidelines when you interact with the attendees and speakers. One of the few things that I picked up and we really enjoyed discussing in our panel today was how AI is making the world more fun in terms of making it more accessible where everybody is using it in their day to day walks of life and how brands and businesses are using this. Also in terms of how AI can be used at scale, how it can be used to really drive very very contextual and moment marketing kind of messages. So basically it really was and we were from different sectors and different books of life so all of us had very different perspectives to share in terms of how we are leveraging but the common thread is that all of us are looking to solve that problem of the consumer and we are using AI as an enabler to do that. AI just helps build more scale, more automation, more efficiency into how we do it but ultimately the world still revolves around humans.