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Uploaded on Jan 21, 2010
Pringle of Scotland has commissioned Glasgow-based artist David Shrigley to produce a corporate film. The 3-minute animation depicts the making of jumpers and cardigans over the past nearly 200 year history of the Scottish brand.
Shrigley has used his artistic strategy of dead-pan wit and dark humour to narrate how jumpers are made today. His anarchic voice is ever present throughout the film as he draws the wonderful portray of an odd and insane fashion world.
My film is about the heritage and workings of Pringle of Scotland. I have perhaps used some artistic license in depicting this, but I think it is nonetheless fairly accurate. I have enjoyed making artwork for a fashion label. The characters that I draw are now better dressed as a result. In fact I used to just draw naked characters. Now they have clothes. I think this is a good thing. David Shrigley
The meticulous description of human flaws and insecurities transcends the world of fine art and makes David Shrigleys world accessible to everyone. It is this appeal that has provoked his cult following.
Collaborating with David Shrigley Pringle of Scotland continues its efforts to promote and celebrate Scottish creativity.