 To invite on stage dr. Andrak Bhatra chairman and editor-in-chief Bw business world and exchange for media to deliver the welcome address I'll request you all to welcome him with a round of applause I said I came fast because Priyanka has to leave and we are running late So I'll make it fast. I tried to be like some of the news anchors That's kidding, okay Good afternoon. It's my honor and privilege to welcome you to the 22nd edition of the exchange for media conclave We started E4 and 23 years back First exchange for media conclave was at the ITC sake it in You know, South Delhi and since then we've come a long way this year's theme is inclusive marketing winning customers with diversity equity and inclusion I just want to say that exchange for media conclave Is a very important landmark for us because really We became what we became because of the content we did on exchange for media calm and the content We did on the conclave in the initial years. I just want to say that Innovation is what is driving every ecosystem including the advertising marketing media ecosystem Every day in every yesterday we had the E4 MD to see a lot in every category and subcategories new players are being born Daily, you know, there are Entrepreneurs who are coming up with differentiated ideas and differentiated business propositions they're incumbents that are learning from new entrants and As we saw that big large companies have made a D2C push push and their D2C Numbers are very impressive. So really in this environment. What we need is a combination of going back to basics Thinking big thinking on a scale using technology in a big way, but also when we talk of inclusive marketing we're talking about how to Make sure that we are genuinely in the way. We build our businesses in the way. We build our brands. We are looking at Diversity equity and inclusion in a big way in our industry On the face of it diversity equity and inclusion are not issues, but I can tell you That we have a long way to go at exchange for media initiatives Whether it's a jury meets or it is our speakers. We try to have a 50-50 Split of speakers between men and women and luckily in our industry and overall In India there is enough talent at the top. We need much more similarly when it comes to Inclusion in terms of specially able people In our own way. We've done initiatives to help them today. We have mr. Adam Gerhardt Who's the global see of mind share going to deliver a keynote in the evening? We are mr. Aman Gupta who's the founder of both and and someone who inspires many people Through his journey. I have met friends who were talking about him yesterday. So really this is something that They will also talk about and you will hear it in their addresses We also will be doing the sixth edition of the exchange for media influencer of the year We've announced this year the name Mr. Prashant Kumar. I talked about him yesterday. He's the South Asia CEO for the Group M And you know he's somebody we know well as a company as individual and somebody the whole industry looks up to This year's go a first if I may say PK may like it or may not like it Happened only because of PK's initiative. He was calling sponsors He was calling people of course other people also contributed, but he's somebody who's gone beyond his Own job description of building his own company, but has contributed to the industry PK will be here CVL Srinivas who's the country manager for WPP. He'll be here and Adam will be here when we do the exchange for media Influencer of the right. I have a longer speech, but I'll not get into that I just want to say my apologies for starting late Priyanka I know you had to have another cup of coffee But I will look forward to your session and I'm sure you'll be able to give us something That we'll take back think and hopefully implement in our business. So thank you so much Please clap for all these speakers who are here. Please encourage them So they know that there is an audience that is looking forward to this back to your oven