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ACRL/Choice Webinars: Understanding the Evolving Information Needs of Researchers

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Published on Jun 28, 2017

Summary:

The information needs of researchers change constantly. New technologies. Changes in curricula. The emergence of new subject areas and disciplines. These are just a few of the factors that impact the kinds of content researchers need, and the ways they access it.

Understanding these shifts and changes is part of the work that we do at ProQuest to empower libraries in achieving their mission: to provide their users with content and tools that will result in better research, better learning and better insights.

Join us at 2 pm ET on June 28 where we will share the findings of our most recent research into what types of information is most in demand by researchers, and how researcher needs have evolved since our last survey in 2014.


Speakers:

Mark Ayling
Product Marketing Manager, Senior
ProQuest

Mark is a Senior Product Marketing Manager focusing on subscription databases including ABI/INFORM and ProQuest Central. He has worked for ProQuest for 6 years and is based in Cambridge, UK.


Zoe Loveland
Director of Market Development
ProQuest

Zoë is an experienced Marketing Professional who has worked within some of the largest organizations in the Publishing and Information industry. During her career she has worked in key marketing and planning roles across the major market segments of Trade Publishing, B2B, STM and the Academic sector. Her current position involves building and leading ProQuest’s market development programs across Europe, Middle East, Africa.

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