 Awesome. How's everybody doing? Hello, hello, this is Darkness City, you're joining me live in my free mock interview with all of you guys. For people who join us, please introduce yourself, what your name, where you're from and what you go for 2023. And at the same time, let me get my headset ready. Can you guys hear me? And did you hear the countdown music, by the way, earlier? We are live on YouTube and LinkedIn. Awesome. So today we're going to be doing a live case, a live mock interview, how to improve Airbnb. Awesome. So people join us, please introduce yourself, what's your name, where you're from and what you go for 2023. Awesome, awesome. And let me do a quick introduction. This is Dr. Nancy Lee, a director of product featured in Forbes. I've helped 100 people land their dream PM job offer in fan companies and unicorn startup and continue to get promoted as a product leader. And now let's see. And lots of people who follow me for a very long time already know what we do on Wednesday. That's when you receive free coaching from me. And I also know some of you guys having an upcoming interviews. That's why we're doing free mock interview with all of you guys. And let me see who else is here. Boris. Awesome. Awesome. And, and how are you. And I'm, I'm all how are you. And how are you doing great too. I'm all here completing your master from university Buffalo, looking for PM role. Welcome, welcome. Awesome. Awesome. Patik from Dublin. How are you when you're looking PM role in retail retail sector. Welcome. Welcome guys. This is amazing. Cool. Let's see what else is Chris, Chris from Denver, Colorado, go for turning to industry transfer PM job from Japan to us. Welcome, welcome Chris. Hey guys, I sound like really inspiring news for you guys. We're going in getting job from like Japan to us this happened before, like last month, I will see your money and she's Singapore, she's Singaporeing, and she landed a job in the US in Equalnex, which is the one of the logic how company in the US as girls PM, she never, never worked in the US. I'm so excited for her and then we're also students from Thailand land remote PM job in the US as well. People from China land like job in the US and then she actually already officially moved here and she joined a company called We Pay is a payment platform on the JP Morgan Chase and it's very exciting. Yes, yes, you can as well. Something very exciting is that actually we're also doing those different kind of a nonprofit talk and the summer so if you know about PMA okay cool I forgot to change my virtual background and then you know where to find out let me show my virtual background. Where to see all of you guys and then now everything makes sense now okay so go to this website definitely see the come learn more about what we do. And now in a high level, very exciting. So, for our company I'm very excited to figure out actually actually made decision to invest in growing the company into a nonprofit arm of our company so PMA so PMA Center is our educational company and this year we start to do initiative. One of the initiative is actually creating our nonprofit. Okay it's called PMA kids. So which means that we're giving prime management education for free this summer for teenager kids who came from middle income families. If you know anyone any your sisters brothers came from middle income middle income families, and they're able to get prime management education for free. And at the same time we're also giving free case studies for management education for real life hands on some kind of management case study to different universities right now we've been working with I got New York NYU University of New York or New York University University George Tech on all those companies. Yeah, if any of your schools I think University Buffalo is. Yes, University Buffalo if you want me to give a exclusive workshop to you guys on let me know because this is always our nonprofit vision and we're starting this nonprofit this this summer I'm very excited and the other third initiative we have which is we're creating our B2B business which is the recruiting side of business and we are helping company recruit the best for managers so we will our vision is become the LinkedIn for managers this our platform we already have over 9000 managers. In my email list and like a very royal followers and now I will go with brings the other side of employers together so we become the LinkedIn for management as well. In addition to our nonprofit arm which is called PMA kids. Alright so very excited to tell you guys this and now let's do the slide case study together let me bring my back so today we talk about how to improve LinkedIn. Um, so let me do this let me do this hold on hold on hold on my team putting a slice for me. By the way today I'm in a very good mood I don't mind. I'm very happy. Let me know what makes you happy today. We should put in the chat and let me let me give you guys free mindset training. Okay putting the chat what are you grateful for three things you're great for grateful for. Okay. Yeah anything you're grateful for and putting on the chat maybe the top three maybe top one whatever you want to put in. It will it will definitely improve your mood. Let me bring on my back so we teach you how to do the case study improve every and be at the same time putting the chat what are you grateful for today. And all this week. So let me go to YouTube live back. Yes, we are doing a mock interview very exciting. Awesome awesome so let's do this. Let me share my screen. Improve Airbnb. Let me also read your answers people whoever said I know with this video be available for YouTube after live is over yes you can see the replay on my YouTube channel. Yes, go to my YouTube channel over there and yeah everything's all very exciting our podcast live. We just last week last Wednesday we record a live podcast with the VP of product of Google. Robert left them and the replay is also available on YouTube right now. And our next step is cut it into a real podcast and post on Apple music or sorry Apple podcast and also Spotify. All get notification and once it's available make sure to follow us on YouTube and Instagram. And of course LinkedIn you have all the notification once it's available and very very exciting. Cool so Chris said what you are grateful for is books, garden and computers. I love this. Yes, beautiful love this. And that was the um, um, beyond of Japan very Zen gardens. I love this. Awesome. So let's do this meeting. Let me do slide back. So let's do a mock interview together and I believe some of you guys are VP for me. Um, so, and now I really want to share with you guys regarding taking massive actions. Okay, very, very important. I love to share like 30 seconds inspiring stories for all of you guys. I think here's the story you will fail super inspired yourself. Okay, so pay me is one of our students inside a power manager accelerator is amazing that she was able to learn her next job like four weeks before her visa expired she she's from China currently live in Germany. She had one year self experience was also a project management experience different kind of experience because she worked for startup. But in January this year is crazy that she made a very bold decision she quit her job. It's crazy she quit her job because she said, I really want to level up into a different company different industry as a part manager something bigger, and she was in supply chain industry. And she was able to join a renewable energy industry was into and half month, and she learned her job offer in them. In the middle of March some from January to the middle of March that's how she did it she just like directly like burn her boat make it happen. But I do want to share with you regarding her, her challenges her challenges time just like loss of you guys. Some of you guys will lay off time is very precious and some of you guys and maybe was thinking about. I want to just get out of my current position or like, like Chris and some of you guys, I want a job in the US and we don't make want to make it happen right. So because she decided to quit her job and then if as a foreigner in Germany, if you cannot land a job within three months, you're going to be a big trouble then she cannot stay in Germany anymore. So it's very very stressful. And here's let me share with you regarding her specific strategy. Okay, number one thing is very important she decided to focus on creating a portfolio the first month she started to learn improve herself is creating a portfolio to make sure that she was able to emphasize on her strengths once she started to interview with those companies. Number two, and one of the mistakes she made was actually just apply for all the possible jobs online and actually got rejected all the time because applying for jobs online. The success was lower. And later on after you have one month failure and she made decisions in my home at four weeks left on my visa I need change my strategy. So she decided to specifically find out certain company and reach out to people working for the company director pitch herself to the different people in the company and then one of them happened to be the hiring manager. She reached out to many people one of the hiring manager respond to her and was invited for interview and they started conversation about about her part of the photo starting from the first round interview. This is very exciting and then she landed job within two weeks and which is also two weeks before her visa expires are very very stressful. So I want you guys really take it as inspirations. Okay, I know all of you guys are going through very challenging time especially very stressed out regarding recessions like competition job market maybe some of you guys will lay off your limited time. Just a patient should quit her job she had very limited time she's also on visa only only like three months when the shop is very tough. Okay, so you can make it happen as well the key is really take massive action and using the right strategy that's why we give you free training today to show how to improve Airbnb. Okay, so now anybody who's preparing for interviews feel free to go to this website documents.com slash 50 fan to download all the interview questions database. By the way, those questions will be asking upcoming interview today improve Airbnb is also one of the most asked interview questions we're going to use as a live case study to teach all of you guys. So if you want to receive free doing zoom coaching or do live marketing with me, you can directly email info at pmsr.io and go to the link in the description this video this Google form you can submit application to directly join us. Okay, and now whoever gets like to join to receive free coaching. And from me are people who have the most like she is common on my YouTube channel and of course whoever support our nonprofit mission and in the past with donate over $20,000 into any nonprofit. We are very, very fortunate and to see other nonprofit flourish and so that's why this year we want to give her management education for free for teenagers for middle income families this is always my mission what happening for making happen very happy. Yes, and those people you receive free coaching from me as well. We'll see me join me on zoom right now soon soon we'll start mocking to view together okay doing the improve Airbnb case study, and also quick reminder. So next week I'm going to do live masterclass we teach you how to create Peter put a manager portfolio in two weeks that will lend you PM offer during a recession, even you are rejected again and again. Okay, so the way to join this free masterclass is go to this website that can see the console masterclass and you're able to get all the information you need. All right, so now let's do live mocking to view on this is also different kind of inner circle we do and feel free to take a screenshot. As well, you're able to directly scan the barcode join which I group and LinkedIn group to find your mocking to be partners. Okay, cool cool cool so let's we'll talk about the offer celebration later on so let's do this. And let's start the mock interview me is this your question how to transition to PM from a different background is this your question was different me. It is my question yes. Awesome, awesome. Okay cool welcome welcome so everyone please. Like with us right now here's how we do it. We answer questions and then we directly do like like mocking to these awesome so me let's do this. So transition to PM from different background so let me double double check my back I think I stopped sharing. Okay, so how many your background was in finance right. That's right yes and the banking industry. Okay, so transition from banking to finance number one I think last time we talked about is regarding your time commitment. Okay, so I think you should talk to pay unit as a people and three make up make make decision because I personally believe that decision is most important thing to achieve your goal. Let me give you a specific example. Okay, so now I've seen people thinking about trying to become PM for a very long time. But they really make minimum effort, the total amount of time for people who become a part manager or landed job as a PM or transition into PM is the same is the same. All of them need to do a part of prefer all of them need to do custom interviews, other needs to do lots of case studies, as will be teaching do at least 20 case studies for people want to join fan company they need to do 40 case studies. So total amount of work is the same regardless your background or you're doing slowly or you just like quit your job like pay you should do the focus, like doing that but I don't suggest quit your job. Right now, unless you have lots of saving totally about you but you should talk to others. Okay, so now, only if you make decision saying that I'm going to make it happen regardless, even if the crazy recession different things by the way that the market is warming up. We have even the VP platform, Google and just told me that markets warming up warming up we're happy we also have students Google right now so Amazon's also hiring right now. More than before of course not like as good as last year but it's warming up so it's more opportunities. Okay, so now, knowing said the right mindset knowing all the big pictures of the market the next thing you need to do is number one. In order to transition to product management the number one thing is really learn how speak the language to PM. So 91% people to transition into PM, only 9% went to Harvard at first job is Google become product manager women and those are like okay they have to have amazing life. Okay, congrats. So 9091% us came from very different background I came from engineering background to PM you came from finance background so you will become a PM as well. The number one thing for anybody who is not in the department management space is completely think about today when I do banking. What did I do is a product, but I didn't know it was a product. Anything to do for example you create a mortgage product is Oh, what if I use product management style to create a mortgage product. Did I talk to customer did I contact very comprehensive customer interviews, you ask yourself lots of questions, even if your manager didn't ask you to do so. You say, I need to do it. Immediately, even if they asked me to do it is fine but once you finish customer interview you can just interview friends, any customers, any, anyone out there but you really hit the numbers as I said so in the class we say, you need to do a dozen. Just at the bare minimum in real life when a product manager will do at least 20 as a bare minimum to do customer interview you really hit the numbers. And then once you have those experience ready, for example, the end to end product management lifecycle will teach you inside a PMA. And then you say, Oh, number one is doing customer interviews. Now I interview 20 customers. Number two is really to write requirements based on the unique challenges. Number three is turning the requirement maybe into different features into roadmap, and then eventually create on MVP. You really really really need to do it, because two things number one is going to boost your confidence significantly. When you go into the interview you always tell yourself I'm from banking. How can become PM intact. This is like something too far away I don't know if you tell you this is no way you can become it, because other people can fail this way inside of your head as well so you're losing all the confidence. Once you do everything and to end, you boost your confidence and second, you can confidently present themself present yourself in the interview people ask you so. In ABC bank tell me experience when you turn product on concept execution. Oh, when I create the mortgage platform. I did very comprehensive customer interviews by creating like 20 in person interviews. Like 100 customer surveys and then I was able to see a trend of missing this and this and that so I proposed certain product feature to my team, and they got a proof. And then I work with a group of engineers to create this together or sometimes may not be engineers in banking just group of people you know, so I work with group of solution architect, whatever, like different people together and then towards the end I work with our, I don't know how you bring the mortgage product to the hands of customers you work with the marketing team, or your implementation team was in the bank to bring the mortgage product to customers and eventually like so many people using mortgage product la la la. The only thing to do is you need to create you need to add more digital component to it even if at the time there's no digital component and say you created like the mortgage product but you can do a product portfolio. You can be like, What did this will be nicer if we have this kind of like digital component with notification with this kind of like website interface for customer to select different kind of mortgage product and give them recommendations through the dashboard, your company didn't do it it's okay, but your part of portfolio can include those. Then when you go for interview as you experience here's my part of portfolio is doing and people ask you do this getting implemented different things. Well, this is my proposal. I already done proposal to my company but I built something like this this will look like a build MVP I'm just in the process, proposing this to my company but this is the right way to build a product. FinTech need the transformation that's why they hire me that's why you should hire me as well. So that's the key for you to transition and the rest is interview will teach you how to do interview on them in my interviews. The rest is just like passing the interview. And you can also put your part of portfolio on your resume as well which is also become an experience session resume related to all the pms experience so that's everything to transition from FinTech into pm. Thank you for your very helpful tips. Thanks so much. Awesome. Awesome. So let's do my interview. Are you here to do the marketing for Airbnb. I didn't know I was going to prepare for this interview I thought it was just about pitching my 30 seconds introduction. So let's do that. Let's let's do the pitch with you first and then we can all do a group case study and we have lots of people on LinkedIn, trying to figure out the case studies. Am I still sharing my screen I'm not right. But why, why is stuck one sec. Hold on let me go to my. I think it's a. I literally think of the streaming stuff but anyway let's do your pitch something's weird. I think I screen stuck can you guys to be stuck, come on the chat. Thank you. Can you see my check people come on the chat. Am I stuck. I think I'm stuck my screen stuck anyway so let's do. Let's do your pitch. Okay, so maybe tell me about yourself. Okay, great. Thanks Dr Nancy I really appreciate the opportunity. So hi everyone my name is Millie Tang. I have over seven years of experience in the financial industry, developing and executing customer and product growth. So currently in my position at HSBC Bank Canada. I am responsible for the acquisition and retention of ultra high net worth clients to achieve this I prioritize building empathetic relationships with clients and consistently delivering high nps of 9.5 out of 10. In the first year I exceeded my customer growth target by 200%. This was accomplished by developing and executing sales strategies that emphasized building product knowledge among customers. As a result of my achievement, I was given the opportunity to coordinate the enhancement of an AI CRM product. This product was designed to securely store confidential documents and utilize AI face recognition to verify customers. Its implementation was a resounding success, reducing our operational risk by 30% and increasing customer satisfaction by 40%. My goal is to secure a position as a product manager with a fintech company that shares my passion for delivering valuable resources to customers and creating positive business impacts. Great. Very good. I like the AI aspect cut the beginning. What's going on. Cut the beginning I think your first job is securing funding from high neighbors individual right. So that's my current job. So basically I provide financial advice to other customers and that's what I've been doing for the previous seven years, six to seven years. Yeah, I have very good friends doing similar job as you. Okay, so we need to cut up that part. Okay, you directly come here you jump in to AI product directly. You say, hey, I am we need to give you a product. What's your title, what's your product title, probably the title. What's your product related title. I don't have one. You can be. Yeah, you can be I'm the product owner of AI the little product for coming for that session. That's the role you're just say, helping a millionaire billionaire to invest the money like something like that right. So you're, you are my thing. We need to highlight is that. Hi, my, my name is really and I am the product owner of AI the little tool of HPC Bank in Canada. Something like that. And then you directly jump into your like the AI tools to bank just directly jump there. No need to say I have high network, high network client was empathetic that way we skip all of those. The reason is we need to show them your product capabilities much faster in the pitch other things could come up later on. So you come up you'd be like, I'm the product owner of ABCD AI, the little tool was HPC Bank. So my experience HPC and I have the opportunity to see to to understand customer challenges and pain point. And that leading to the creation of AI documentation the little tool for my for my like high network clients. And this tool was so successful and build it was in two months and then now it's so successful with 50% revenue growth by creating this tool. And because the success of this tool I was, I, I got even higher with abilities with my company and taking additional additional roles with my company. Now, I am looking for opportunities to become a part manager in fintech companies to to leverage my value to help fintech to grow faster or create cutting edge product for to achieve customer satisfaction that all those directions you want to go. Okay, okay, cool. I think that the AI tool is very good very trendy. Would you be able to turn it into a product. This specific tool this sorry a product into the product portfolio or should I design another product. I think you turn this one because I was very fancy. Okay, sure. Yeah, I think you should use this one because AI is very very fancy everyone talks about AI is very fancy right now so I think you should you should use this one. And then, almost all company I talked to you said mentored. So we'll start from text stars one the text star startup they're doing like a tongue team tool is like some very boring. I hated tax accounting and, and then they were like, NC. Oh, we're here to find strategic partners and investors and who specialized in AI because they think about this, they said, because I don't want to be replaced by AI. Because thank you so many YouTube videos and all AI can replace accountant AI can replace everything except for the managers. Yeah, they can replace software engineers as well. So those accounting software company was like, Oh, we want to have AI expert to join our team to understand what the trend to to make sure that we don't get replaced by AI. That's a very trendy hot topic for you to create put a portfolio on, especially the AI based whatever security chat, whatever chess stuff for your customer that's the best. Okay. Yeah, I should do that. That's amazing. Cool. I love it. I love it. Yeah, the tool is very good just kind of beginning kind of the beginning when you say it was out to manage super super rich billionaires okay we'll say well get the next stage, which I want to hear. Just skip that part. Okay, so when you're going to interview people may ask you, Oh, you've been there for seven years. I like, are you creating this tool for seven years. What else do you do. Well, then you can then you can be like, Well, you know what, I'm very eccentric person. I spent a lot of time building these tools because I believe it's going to transform the industry I also believe that not only transform will make sure that we're not getting replaced by AI. That's why I want to use AI towards our advantage creating this tool. But where I get those knowledge is by me having like customer centric user interactions on sending needs and desire to create this. Of course, the beginning of my career in HSBC I spent lots of time on the setting needs and desire of our high networks. I wouldn't, I just say, we'll remove high networks customers in reality you're serving high networks customers are very, very close friends when exactly we should remove that part because once you say high networks, the size of market is very small. Just just say customers later on the figure was high networks on their own you say I'm serving customers help them to invest to grow the money to invest better whatever it's fine. So now, but after after like engaging with hundreds of thousands of customers and also potential customers. I see the needs and desire and pain point what they have regarding the little that the leading to your creation of the AI tool so that's that's a very fantastic story. So you look back the key through of course seven years you cannot just create one product seven years create usually two or three product okay so it's normal but yeah without me talking to them for the first few years never say how many years just a few to say for you so let them guess. The first few years I spent lots of arms and customer empathy that leading to the best AI tools in HSBC. That's why you should hire me like something like that. Okay, good job. I like it. I like it. Awesome. Cool. All right. Yeah, so I'm fine I see people you can see me like I'm not stuck. On my end I'm stuck. You don't see me stuck in a mistake. Let me know. Okay. So now what we are going to do is we're going to do the case. Let's do. Let's say without to the case together if you want. Or you can job if want to and you can directly answer questions on live here as well. So we are going to do this case. During our mock interview, we directly will jump in to talk about how we have many questions here. Okay, so let's let's do a live case together first. Okay, so. Let me stop sharing. So next, what we're going to do is improve Airbnb. Let me go to Airbnb. Airbnb.com. We're going to do this case together. Improve Airbnb. Everyone. Let's get familiar on the same page. Okay, so Airbnb. Everyone knows you go there to find places to stay 500 per night. Hollywood, Florida. Wow. Okay, so what we're going to do is you will have an existing product on Airbnb. And you also have you understand the cabin different kind of services Airbnb is providing trending different housing and rent a boat you can do experience on Airbnb. Now, if you go into any part manager interview, they're going to ask you see me the questions improve ABC products so Airbnb is the most popular product they ask you in the interview. And also most use products that fancy like people love Airbnb a very, very amazing company and personally speaking. So now, people who join us live come on the chat. The first step of improving Airbnb is to understand the customer segmentation of Airbnb so come on the chat what do you think the customer segmentation of Airbnb and why are we improving Airbnb. Okay, so let me do this. Did you do Airbnb with us in the live class inside PMA before. I believe I have for which module was it the customer segmentation of Airbnb so come on. What do you think I can hear myself. Can you guys hear myself. One sec, one sec, I can hear myself, slow down. Oh, come back. Okay, great. Oh, this is crazy. Sorry, I think that's right and I had the other browser open for the love. Yeah, I think Airbnb is module four. So you did already. All right, so cool. So let's, if we do this, so let's do this. People come on the chat was a customer segmentation Airbnb come on the chat directly right so. And because I want to see everyone's answer first. Now maybe let's do you and me do this if it's a month if it's an interview module four is a real life experience as a part of managers so if you interview. Use our framework what would you do. What would you say to open up the case if you go interview was let's say. If you interview at Google. And they asked to improve Airbnb how would you open the case. What would you say to me. I would first define what the company mission and goal is. And then based on the current situation of the company plus the industry environment, then understanding what we're trying to solve here. And by going into the customer segmentation understanding the two sided marketplaces and all the, all the different customer segmentations list everything out. And after that asking the interviewer if I have covered all the segmentations or covered everything in my answers. Very good. Very good. Okay, so let's let's do marketing to be starting from top everyone else put comment in the chat. Okay, so if you come into interview with me. What would you say to interviewer at the beginning and say hey mini and today we're going to test your product sense. Can you help me to improve Airbnb. What would you say. Yes, for sure. I would love to do that. And first of all, let me define what let me talk about what the Airbnb mission and mission statement is. And then after defining the mission statement, then I asked if I have identified the correct statement. And like what exactly are we trying to improve here. Okay, so you are the partner manager of Airbnb you can improve anything of Airbnb. So what do you think is a mission of Airbnb and why we're improving Airbnb. Okay, Airbnb. I think it's a marketplace for everyone for is a marketplace for customers trying to list out their, their properties for for rent, or even for the experiences, and then also for the travelers to be able to select and rent a rent a property specific location or the experience. So for them to share information back and forth on this one marketplace. Yeah, why do you think we need to improve it in today's case. Why we need to improve it. I guess first of all, we need to find which customer segmentation we are focusing on. And then what kind of issues or what kind of problems they're facing, and then identify how urgent the problem is the size of the market, etc. And also the risk involved in order to see what exactly we should like which I'm not saying how I'm not saying how why do you think we need to we need to improve Airbnb. Where the beginning of the case. Why we need to improve it. You need to comprehend the situation in an interview. So what you say I guess right now, let's say, for example, under the COVID environment, there's a lot of safety concerns for customers by renting or going into these properties wanting to know that they're protected, or that safety would not be a concern for them. Very good, very good. Okay, so in an interview, I will say the following. I'll say, yes, very, very interesting case regarding improving Airbnb based on what I understand regarding Airbnb by the way I Google Airbnb mission, even if you don't know it's okay you can say just what you said. Okay, so based on my understanding of Airbnb submission which is creating, making people feel like a creating experience for me people feel like they belong anywhere everywhere. So they can use Airbnb as a platform to find places to rent create experience and exchange information with those hosts and guests. So this is a perfect platform to achieve that mission. Of course it's always room for improvement as we can imagine as we're just in getting out of COVID. There is a surge of demand of people traveling hasn't been trouble for two years. And now, Airbnb design and customer experience has been the pre COVID. But customers like demand and expectation has changed dramatically. So therefore, we need to think about a new way to meet the demand of customers that's why. And then you follow this question you say, so that's what I believe why we're working on this case. What I do next is I'm going to dive into the detail analysis regarding customer segmentation. I'm sending any on my knees and then concrete the right product for customers. So before I move forward, is there anything I missed. Completely you say then interview say yes, let me tell you more or be like nothing yes but you're on to me or that you're on the right track. Yes, we just need to improve it. Okay, and then we'll go to customer segmentation. Very good. Okay, so let me see whoever anyone who's live with us put comment on the chat. What do you think is customer segmentation of Airbnb comment on the chat customer segmentation of Airbnb. I give you 10 seconds to put there and but maybe you should know the answer but I will ask you to answer anyway. I literally think of my, my screen stock, it looks very stuck on my end by the way hey guys I don't know what's look like on your end it looks very stuck on my end I hope you will hear what I say and come on the chat 10 seconds put customer segmentation of Airbnb in the chat. And then at the same time, let me also read people's comments I already asked people what what are you grateful for Boris Starbucks, my PC and Dungeons and Dragons season up coming up later tonight I love this this amazing that makes people happy okay cool yeah okay so now. Hmm. I think people putting the segmentation in the channel I consider some delay so people putting the host and renters single multiple homeowners wanting to earn actual income that's Patrick said. Her breath said, RFM segmentation what is RF man, what is segmentation, remote from home, I think that means remote from home segmentation, who linked in another link and user said, explore people who are looking for 10 recommendation, I see cool okay so many, what would you say to the interviewer. So by the way, for people coming on the chat I think some of you guys are really good. Someone said host and renters is very good, but you say something in the interview, you put it in more structured way so people please continue to put your answer for customer segmentation in the chat. Okay, so me what would you say in the interview. So for customer segmentations I have divided into different categories, the first one host, and then under host, I will list out. So the different hosts would be property owners, who wants to be sharing the space with the renters, and then there will be also property agents, so companies and also independent agents are managing the properties. The investment property owners are trying to gain a profit for renting out the properties and businesses such as hotels conference spaces they just want to rent out this open space. And then for the, the second customer segmentations I identified would be the experience providers. So under the experience category, offered by Airbnb. We would off, there will be day tours excursions from these experience providers also third party providers. Number of three would be guests. So the guests would be the largest customer segmentation I believe, and then we'll have the travelers here travelers usually usually for vacations. And they may travel in families solos couples and also a guest with disabilities and also guests staying with pets. Also under guests we will have a short term or long term renters. So for example, we have other. Someone that wants to seek a job from someone traveling from Thailand to us trying to seek a PM role and they may want to stay there for around 30 days, trying to get that job and then also have corporate gatherings, and also when weddings parties event guests. Also the fourth customer segmentation my last one will be property management service providers. That'll be the cleaning services booking services concierge service and also the insurance companies. Great. So for the guest customer segmentation did you segment it twice. Did you, you first talk about different type of guests you talk about them, like people with disabilities or people going for leisure and people come with a group in terms of families. And then you said for all of them they also have shorter long term rental do you do you do you cut it twice. Yes, I did cut. So for the travelers, those would include families couples, disabilities traveling with guests, and then the other one would be short term long term renters. Um, travelers and the second one would be renters travelers renters great cool so to make it more clear in your presentation can have travelers and renters that's it. Don't make it short and long term it's just too, too early. So now you talk about for guests travelers and renters was in travel different kind of travelers for renters and you can shorten long term. Um, I think you, you missed up to make it clear. There are renters and travel will only have to I don't know to have sub segmentation to make it very clear to the interviewer or they think they are merged into the same column, because they're in different levels. Okay, but your answers great. I like it. I think we'll pass into the customer segmentation. Let's see what else people put on the jet. Frequency monetary explorer. People who are looking for camp accommodation. Great single multiple home owners wanting to earn actually income. This is good. Yes, that's that's a host. Um, segmentation. This is great. Cool. All right. Um, uh, have read you put in regarding recency frequency monetary. Is this a segmentation. Do you think you segment based on to that money, how frequent to this day and also how recent the state. Um, I don't think the right way to do it, or you can you can put in the chat because we can see what you meant. Okay, cool. All right. So now everybody do this. Regarding all the customer segmentation which one would you prioritize and why everyone putting the chat. Okay. Um, so maybe answer me this question, which one would you prioritize if we only have 45 minutes to improve Airbnb. I would prioritize the segmentation based on the impact the size of market and the agency. And then give, give a score agency, you mean urgency, not agency. Yeah. And then gave a score based on all of these categories, trying to identify which one scores the highest in terms of if they if this is the most urgent problem or focus group. And the, and if they have the highest impact on the whole situation, hold this, this product we're trying to build. And also the was the other one, the impact the urgency and decide which one has the biggest size market. So I'll focus on the guests. Um, when you define size of market is based on revenue or based on number, number of people based on number of people. But I would think it will be the same, right? More than you. True. Great. So they might challenge an interview just need to defend yourself but it's the right answer is based on the number of people want to serve and because usually monetization will come up later. Yeah, the more user you have, the more likely we're able to monetize better. So we want to serve more people first and then later on figure out how can you serve more high network client to make more money later on. But you figure out the, the people first numbers. Okay, cool. Okay. Very good answer. I like it. Anyone else you put in the chat regarding the prioritization using which one should prioritize putting the chat, and then we move to pain point. Maybe in your answer, we need to further prioritize which guest. We need to prioritize. So the three different segments, segment sub segments under guests would be travelers, renters, corporate gatherings, and also event planning, event planners, I guess. Yeah. So, again, I would prioritize them according to the impact, the size of market, and also the urgency. And I would choose travelers based on the highest scoring. Because I feel like the travelers are the ones that, for obvious reasons, they're the biggest size of market, most highest number of people. And also they'll have the urgency since we're past COVID now. And then we have a lot of high demand for travelers wanting to finally go out and explore other places. So there's an urgency there and then also for the impact I think by, by the problems that they are facing. The impact would be more significant for these travelers. Why do you think the impact is most significant for travelers, given lots of, let's say, even planners that they didn't make money in the past two years. Right. So why do you think it's more significant to travelers, not other businesses as part of those segmentations. Because the demand is higher than the supply there. So if we're, if more people are trying to get out there to rent places for these travelers, then for businesses, even though during COVID, they may be faced with more like the COVID situation might have impacted the businesses more. But then now as we have more demand, I think the impact for these demand trying to find a place where everywhere else is booked would be higher in terms of the impact. Very good. Very good argument. Okay, do the same thing in the interview. We'll pass the interview. It's just very good. Okay. Okay, people, come on the chat. Anyone have any kind of pain points prioritization? Put it in the chat. Okay, just tell me which one would you prioritize. Very cool. I don't see any comment. Give you 10 seconds. Okay, put it down. Which one would you prioritize? And now we'll also move to pain points. And people should also put the, which one would you prioritize and what's a person's pain points or what the segmentation pain points come on the chat. Okay, so Mili, here you think. What would you do to say to the interviewer after you finish prioritization? After finishing prioritization now, I know we have a focus on travelers under guest segmentation. And then we want to identify the pain points they're facing with, so the problems. Some of the problems I identified would be dissatisfied service, not having enough amenities for the properties they're looking to rent, and then also the home security, home safety. Okay, so COVID safety is one of the concerns, health safety, and the other one is where these homes are located that they're looking to travel to. If it's in a ghetto spot, if they have a concern for the neighborhood safety. And then the third problem would be the, which I identify would be the cancellation and refund policies. And why would post COVID why safety is the thing during COVID safety is important when post COVID why safety is one of the pain points. Right, and people have more consciousness for the health safety after the COVID. So during, maybe before before COVID, people weren't thinking much about how, how clean the homes needs to be for health reasons, but then after, after having COVID, after this, everything died down. Now I think people gets to realize how much they need to think about the safety issues within the homes are looking to rent. Very cool, your argument is so good, but I think I passed the interview argument very tight. Okay, so your final pain point which was about whatever check in check out what do you mean. My last pain point was actually the cancellation and refund. Okay, tell me more, what do you mean. Yeah, the reason why I chose that to be a problem is because what if this COVID situation were to change all of a sudden, when they have to tighten the policies, tighten the COVID restrictions again. Then I believe the cancellation refund policies will become a concern for our customers. You're saying that if they tighten again, there will be some problems, but I don't see what I know I don't follow the logic. Okay, so I was actually thinking here if COVID restrictions were to come around again. Yes, to be timed again. They want to what clients wants to ensure that they have a fair cancellation refund policy in order to prevent these perhaps foreseeable circumstances. Currently on Airbnb there's already you can choose flexible cancellation or 24 hours cancellation as a host you can choose the cancellation policy you can make it very flexible already. Yes, you can but I feel like it's not a standardized enough. So for some of the properties, you may be able to get 50% of your money back if you choose to cancel within a certain number of days, but then for other pro and for other properties you might get your money back if cancel like three days before your trip. But there are also other properties where you just you don't have a cancellation policy in place at all. I feel like that could be standardized. I see you have a standardized process. Okay, cool. Alright, so that one is medium the answer to that thing is medium because I wouldn't bring up the COVID is coming back again so because including the interview including myself everyone was be like, I'm not simple come back again. We also hope one come back in and also the whole world just felt like it's not going to come back again with at least we think this way, or we don't we don't prevent it coming back again we might have new disease other stuff. So therefore I wouldn't be making assumptions. COVID come again we need to change the policy different things when you read if you want to stick to this pain point we need completely restructure answer for example you can say. Currently, one of the biggest pain point people travel for every on through Airbnb is that there's no standardized process for cancellation. When people are very excited to book a place and then things happen you need to change or cancel each places the host have this own very flexible way to set your own cancellation policy. It's not for the host but it's really bad for for a guest, because the policy is different to each places so stay. So as a guest who are having like, like competition high demand not be able to find right places at the right time. It's already very stressful to find the right place and now as you book a place. You can say cancellation policies are across the board. So therefore, and so therefore one of the important one of the biggest pain point for them is to have a standardized cancellation policy to collect the right of the guest, you can say this way but I still. I feel like I'm less coming I still feel like this this pain points is weaker compared with the first two. Okay, so you can swap out this one and create something more convincing the key is the argument is very strong and then has to be very convincing. Okay, because your last argument just not very strong so it makes this one not very convincing. Cool, so let's see what else put that someone put. So pain point for property listeners focus on safety feature for homeowners to ensure minimum damage. Oh, for properties. Ah, cool. Yeah, that's one of the pain point for the for the host. Very cool. Awesome. Cool. Alright, so everyone else among all the pain point which one would you prioritize everyone else you can just tell me what your prioritize pain point and why in the chat. Okay, so tell me which one would you prioritize and why. So I would prioritize based on different categories. The one of them would be the complexity of designing this product. So engineering complexity. The second one would be the risk involved. The third one would be third category would be implementation, the ease to implement implement this product. And the other one would be, I think I'm missing one there. The risk to cover risk to. So, hold on. Yeah, engineering complexity, ease to implement. Effectiveness. Effectiveness. Yes. Slow down. Slow down. No, no, no, no, no, no, no, no, no. You haven't you're not in a solution yet you're prioritizing the pain point. Oh, okay, okay. Oh, wrong framework, wrong framework. Okay, so pain point you go back to see the same thing. You use the prior framework. Like customer segmentation, wrong framework. Okay, so what's the right framework should use. For pain points. The urgency. We need, we need to solve this problem by, and if it's applicable to the entire market to entire entire segment. I don't remember the framework for, for pain points. Similar size of market doesn't have to be awesome market. It's like, do a lot of people suffer from the same pain point or only one person suffer from the same pain point. Okay, so it's same framework so size of market how many people suffer from this pain point and how bad those how much pain right for example the last one cancellation is less painful compared with other pains you described earlier. All right, and then was the last one. The urgency of it and then the impact. So, so basically the impact means how much pain. So urgency means you want to solve it yesterday. And then do lots of people suffer from this, if a loss of your several fun and they want to solve it yesterday they cannot wait. And it's so much pain, you don't solve it they're going to die tomorrow you solve this immediately. So based on this framework, which one, which one would you prioritize. So based on this framework I would prioritize the dissatisfied dissatisfied service, meaning that there may not be enough amenities and the properties as described in the property description. The reason why I choose this is because the urgency. So definitely client will have a need for having enough amenities, for example, enough blankets at home to keep them warm. And this would be like a key need for these customers. We want to solve we want to identify this pain point for them. So the, the impact I think is also huge is because the, I mean, like, why would anyone rent a place that doesn't have enough. This does not have enough amenities like for how would they wash your hair if they don't have any shampoo, or etc like body wash and stuff. And then also I think the size of this. Well the pain point the size of this pain point is also huge as well, because this would be a key feature and we need to every single property needs to make sure that they have enough amenities as described on their property listing. Or the users to make a decision if they want if they want to rent it or not, because if they come into a place that doesn't not have enough amenities, then I'll get a really bad experience from this. I see. Okay, cool. So I understand the importance of having enough amenities amenities do lots of people suffer from this not knowing having enough amenities I think all the Airbnb that by default they should have shampoo stuff. Do lots of people actually suffering from all lacking lacking shampoos at the size market really big. So the reason why I selected this was because like I'm a high user of Airbnb. And if I were to travel in groups of like traveling with a few friends, I find sometimes they may have some towels but not enough for all of us to use. I see. So basically, and do you encounter this a lot. Yes, I have encountered where there's not enough amenities, for example, I mean, I doubt the size of market. I doubt it's only one or two people not having enough shampoo towels. Not everyone feels the same way. So it did you yourself experiences as high frequency lacking amenities right now. Yes, but I would love to conduct more customer interviews to see if other people are having the same pains. Okay, cool. All right, so looks like it's a trend. All right, so now an interview you need very you really need to be like, this is a trend. This is what everybody is experiencing. I haven't traveled on Airbnb for a while. I didn't know it's like missing shampoo is a thing. So you really need to be like with with supporting numbers or support experience in that this has been a trend lots of complaints. And this is like one of the top five complaints of Airbnb is not having enough amenities when people travel missing stuff. The impact is big you get in a place and then you're missing towels when you get a shower that's really bad whatever like so you need have more supporting evidence. Okay, so as we mean this is also people suffer from not having enough shampoo stuff. What solution will you design for them. Let me see everyone else you can create your solutions as well put in the chat I can review your answers. So what solution would you design for them. Some of the solutions I can think of would be. First of all, the Airbnb should have a list of all the amenities there are, and the number of, let's say towels, or blankets, and based on this will be able to know beforehand how many you would really need and you can communicate with making sure that there's enough before you get to the place. So creating a list that both sides will be able to make sure that there's enough for the users. So that would be the first solution I could think of the other one would maybe where my moonshot idea would probably be designing like a virtual space, where even before customers gets goes to the place physically they're able to view on the virtual space exactly what this place looks like, and all the amenities that are already in place, they'll be able to see. Hey, is there like a shampoo or is there toilet paper is there, etc, or wine glasses and stuff like they may be able to open the cabinet, even through this virtual space. So I think that'll be a cool feature to have that'll be the second solution. And then the third solution and I can think of would be. The chat box built into this Airbnb that you can. But there's already that communication feature already built in. Maybe in like an automated chat box feature built into this Airbnb that it doesn't have to be the owner of the place that are replying to these standardized were not standardized or repetitive messages just confirming some of the things the features or the amenities are there. So for these repetitive questions we can build like an FAQ but that is automated system into this chat box, where the users will be able to get answers quickly like they don't have to wait for the next day for the the owner to wake up to respond to the messages. Very good. Okay, so let me modify your final answer which is using a chat GBT integrated Q&A to answer all repetitive questions regarding amenities where where's the location of the place to have this to have this or don't have that make sure to buy this make some milk or baby before I arrive seems like that so chat you need to use keywords chat GBT integrated chat bot. Okay, because it's very trendy right now. So which one will you prioritize and why. So I would prioritize based on the ease to implement. How easy is it to implement this product. And then the second would be the engineering complexity behind it. How difficult it is to build this product. The, the risk. So the risk compliance regulatory concerns that are with launching this product. And the, there are three there, and then the effectiveness of this product. So based on this for I would, I would probably build the, I will probably go with my third solution, the one where it's chat GBT integrated chat box, because we already have the chat feature. So by integrating this feature on to onto the Airbnb. So we're really integrating the features that are currently out there where we already have. So I think there, there's not. The engineering complexity behind it is lower to a sense that we're already working with what we have and the ease to implement. I think it's pretty easy as well. I don't see this being more of a challenge, and then for the risk that's associated. These are just repetitive questions. I don't see any compliance regulatory concerns behind launching this product, and then the effectiveness, I think it'll be very effective. So that's a, for example, I may be staying at an Airbnb during the night in the middle of the night I wake up I find out I find that, like I'm really cold there's not enough blanket. If I reach out to the owner of the property, they're not going to respond back to me before daytime. So if I can use this chat box to get my answers, or to find out where they stored more blankets in the property. I'll be able to resolve my pain point. This is amazing the solution is very good and how you justify solutions also very good. I think we'll pass interview based on how elephant you are justifying your answers the only thing when you improve is your pain point. Some of the justification of the pain point if you improve either you swap the pain point with something more pain or something more obvious that people can get it, or your justification need to sound stronger with more supporting points. Okay, but your solutions very good customer segmentation is also very good your, your deliverable in terms of making seems very short of concise is also very good as well. I like it. I think I think we'll pass interview. Okay, you ready go for interview. I think for you. Okay, so you should start. I think your interview ready. I think your interview ready for cases. This is this is a good performance. You will pass. You will pass. Okay, so if I will you all go out for interview with small meaning companies first to test out the water. Yes, I will just go out interview right now. Don't go for APM because you're kind of a quarter five or APM by just go for PM positions I think you're ready to go for at least for interview. Now the rest is behavior interview to ask you questions regarding or your, your product mindset do you know how to write requirement different things will teach you how to do it inside the program later on, but you're ready for interviews for case I think you're ready. Good. Very good. Good job. Good job. I don't see anyone anyone else want to put your answers in the chat I can review it at the same time. Let me let me review as a person many questions as well. So, so let me share my screen. You're ready for interview me this is great. Okay, she asked how to make self intro. Okay, please follow the 30 seconds elevator pitch. This is our brand butter. Let's do this. Let me quick hopes. Everyone put Ah, what am I sharing something you're saying. Okay, so everyone do this. So, um, study this video. Let me put this video in the chat as well. Tell me about yourself how to introduce yourself best simple answers you can go after and let me put in the chat and we'll get a copy make sure to share and like this video and you should already get it in the chat. Awesome. So now our next question. Next question we have shook shook sugar says students without professional experience how develop the skills and show the quality and skills from coursework and class project. A very good question for students. Okay, so without professional skills without schools without skills outside of school here's what you need to do. Okay, so first of all you do you do need to take any product management courses and really learn was from management because without knowing what it is how we demonstrate you know how to do it. Okay, you learn it first. Number one thing you need to learn it how to build a product and to end and put a man to my life cycle is very important. Okay, and then once you have a core the different kind of course. The professor problem as you do some project, we develop those projects you need to follow the portfolio strategy and put your past project into the end to a product management life cycle style. The more you run your product as a product product project the better for example if your project your school project is to do consulting work for an airline company but don't make it as a consulting project. You should be like oh how can I design a product for airline companies. It's not consulting work even if it's a consulting project but you make it as what if I create a product for airline companies will improve existing product for airline companies. This is going to turn into a great portfolio and then you can talk about it on your resume and you can add lots of things to your resume about the skills you have developed when you build those project and then you could create create your own portfolio and bring it to the interview as well. Awesome. So let me show you this. Everyone. Follow this video and then this was a portfolio video. Let me put in the chat. Most popular. Okay, let me share this one. Okay, and let me put in the chat. You should watch this part of portfolio video as well. Then you know what the best way to answer this create your own experience, even if you don't have real work experience. Awesome. How to join PMA program. Okay, great. Cool. Everyone who's interested in PMA actually really is one of our students. I didn't know she's joined up today. If you're interested in PMA Pro and have an outstanding performance in your interview, go to this website, docinancy.com slash masterclass to get to know about our training program. Go here. And then next we will teach you how to create a key to put up a photo in two weeks that will help you land a PM job during the session, even if you're getting rejected. So go to this place and select the time works best for you. Let me also put in the chat as well. Cool. Awesome. Let me see. Do I go through all the questions. Yes, great. So looks like answer all the questions. If you guys have a few, let me see. Do I miss any questions? Oh, maybe by the way, you don't need to stay with me the whole time. I'm just going through other people's questions. Okay. Yeah, you can stay or job. I'll leave it to you. Awesome. So Sahel said, Hi Nancy would be okay if you put a lot of information on my product. If I put a lot of information on my portfolio. I know you always say that your resume should be short and concise. But what about the portfolio? Uh huh. Uh huh. Oh, you only put the right information on your portfolio, not everything. Yes, it's followed the same rule in Guardian making scenes short and concise. You need to show the customer persona, roadmap, requirement. Not everything is about showing the right thing and still need to be short and concise. But of course it's much longer than your resume. Resume is one or two pages per portfolio, many pages, maybe five pages, 10 pages. I don't know. It's usually on a website. It's not measured by pages, but you need all the sessions for your portfolio. Cool, cool, cool. Boris from South Carolina. I'm going to South Carolina for wedding this weekend. Awesome, awesome. How's the weather there? Cool. All right. So looks like I answered all the questions. Um, this is great. Cool. All right. Everybody who is. Interesting came excited training and feel free to go to our website documents.com to learn more and you should also directly. Um, watch our free training on YouTube and you can get started immediately. Awesome. Cool. All right. I'm going to see you soon in my next live training and make sure to like. Um, this video and share with any aspiring part managers. I believe there's a loss of free resources. You can get started right away. Awesome. Cool. All right. Talk to you soon.