 Welcome back to Geeks are sexy. It's the fourth Friday in March. It's a beautiful spring day I am Jason the Duke from Evil Genius Leadership Consultants, and I'm here with my guests Anna Aberley and Rachel West of Aberley West Design and Marketing. Thank you for being here with us today Really excited to hear about your graphic design company and web design company and Rachel our partners with degrees in graphic design and multimedia Technologies, they're both passionate about making an impact on brands and businesses through graph design and online media presence And I want to jump right into it like we do with all our guests is tell us about your business and how you got started Why did you get started in this business? Aberley West is a full-service graphic design and marketing company. We specialize in the graphic design aspect But we can put it on any form of marketing that you may may need as far as Websites, social media, branding, promotional products, any form of print we Anna and I got into business together because We realized that we had very similar backgrounds and that our design design styles are different and unique and so we wanted to offer that to our clients and Have them have a choice in the way that they want Their marketing materials designed and help them pave the path to to that direction Okay, great. Well that that was unique something new to me is that you guys have different Graphic design styles because I know you guys we've talked a few times before But tell me a little bit about your styles and how the difference of those styles Compliment each other and how that helps your clients Well, I find that I like clean lines. Okay. I'm very like you're not coming out of my box Where Rachel kind of tends to push me to be like, okay, let's come out of the box a little bit So that way we can show an amazing design. So and then I'll tell her hey Can you like tone it down a bit? So we are not so loud So we kind of we we lean on each other like design wise like hey, can you do this? Hey, can you try this? So in a way, you're not getting one design You're getting professions of two amazing graph designers for one piece of work. So to me That's a lot of value to a client. It does and how do your clients respond to that? Do they do they embrace that are they a little confused by it? How does how does that go? I? Feel like they appreciate it because it helps give them a direction because sometimes they come and they're lost and they're they're like I have no idea So giving them options helps them get a clear understanding for themselves in which direction they want it to go Well, and I think that's true There are so many people who have such a great business idea, but they don't know a lot about branding And they're they're a little overwhelmed by the idea to come up with well What should my logo be sometimes even what should their business name be? I know I went through that over and over and over again trying to choose a business name for my business and The brand the branding aspect of things can be really overwhelming for clients I think you guys provide something really valuable because you you do give them that That let's help you with your branding Let's not let's not just take you take the clients vision of a logo and kind of make a clean version of it And then charge a bunch of money you let talk about how you how you get to know your clients and how you help them develop the graphic aspects of their brand So when they when a client comes to us and they ask us can you design a logo for for us a lot of people ask Well, what am I supposed to put it on my logo and then I asked them What was the vision of your business? Tell me what you are not telling me what is the entire vision of it? So that way we can incorporate that into your logo because you are passionate about your logo or your business So let us put that passion into your logo and from there the marketing kind of works itself out And and then you like get business cards flyers and it just the whole magic happens So it's just we need to see that passion first so we can incorporate that into your marketing So you focus on you focus on bringing the passion of the business owner and the personality of the client Into the graphic design and then let that filter through the rest of the brand and marketing very cool very cool, so You come from very different backgrounds you come you have different design styles But what are some of this source of inspiration? What are some of your influences and the kinds of design work you do for your clients? So my influence a lot came from when I was a kid I really enjoyed drawing and again, I'm the type of person I stayed within the lines of my drawing You can't have a vest And then from there I was like, oh, what can I do? What can I can I create myself? And then I kind of was thrown into drawing and it was my way of expressing myself whether it was through cartoons whether it was through making a small Figure happy face or I'm making anything. It just was amazing to me and I just love that and I didn't I knew I didn't want to be an artist like physical drawing artists I can I only need enough to sketch out things and But then I like the digital aspect of it to be able to have something go from paper to computer to Through a full-on 3d animation. It's it's amazing to go from that to The finished product. So I that's how I I just I that's how I my business drives Me to do better because I'm like, oh, can you do this? Can you do that? Can you do this? It's just it's amazing to me I love it. I'm Rachel. What do you for me? It came through high school and taking Photoshop That's really what sparked my interest and I have the creative mindset to come up with it Like unlike her. I'm not very talented at drawing so I can come up with the idea. I can create it I just can't draw it. So and as I've gotten to know both of you You're much more the traditional let me get a sheet of paper and a pencil will sketch it and you are the much more digitally minded Modern web design social media part of the team as well, right, right? Yeah, and then we kind of work together and then this things are I'm like how about this and she's like I don't understand your sketch. Can you just put it into a digital format? Okay, let me show it to you in digital and then from there She's like, oh, how about this? Then she'll add to it. So it's it's fun I really enjoy working with her because it's just She pushes me in ways that I wouldn't have pushed myself or wouldn't have Decided to do it this way and then um, that's how we're able to distinguish our clients from one to the other like Some clients of mine want everything very neat Very neat. You can't go outside the lines where rachel's they're a little more more flexible So if she's having trouble with a client that likes things neat, she'll send up to me and then I'll help them So that's cool. Yeah, and uh, and and like any relationship those partnerships have to you have to find those ways to to play to each other's strengths and Work work with each other where in the areas, maybe you're not so strong And what are some of the other things you've learned from because this is your first business Um, and you're doing it as a partnership besides those things. What have you learned from being partners in a business together? So what I have learned it's a marriage It really is I think I talked to rachel when I talked to my husband Um, I really you it's a lot of communication You have to be able to communicate what the issues are in the business to be able to Say, okay, we have this issue. How do we move past it? How do we grow from it? And to be able to lean on somebody Like a spouse to be able to lean on a business partner is very very important because then she'll lean back on to you And then vice versa and then it makes like a great working environment And there's not constant fighting if you're constantly communicating. Yeah, and it really works because What she's not strong at I am and vice versa. And so that really is what makes us work. Awesome. That's so great Um, tell me tell us tell our viewers Who are watching on the website and on facebook live Tell us about your ideal clients who in the community is it that you're really trying to serve and how do you go about serving them? Um We are looking to for business owners that are established that are ready to take their branding to the next level They understand the importance And maybe they're not marketing right now or maybe Um, they're confused about which way they need to be marketing to reach their audience So we want to work with them and help them get to the next level Okay, what's some of the advice Uh that you would give our viewers if they think well, maybe I'm ready to take my brand to the next level What are the things they should be thinking about before they come see you? So are they willing to put in the time to market because it doesn't happen overnight That everything needs to be put into place for the marketing to work And uh, so what are some of those things that needs to be put into place? So they need to have a clear vision of what they want And if they don't have a clear vision where they wanting their company to go Like what level are they at and where they want to be moved up then we can help them in that whether it's um, Okay, well, you only went as far as getting a business card How about getting a rat card to give information more information of what exactly you do to people that may want to hire you Or um, if you have a rat card, how is your website? Is your website updated? Is uh, are you willing to make those kind of updates? And if not, do you do you want to hire us? We can definitely educate you on how to market properly So so it sounds like what i'm hearing is that if someone's thinking about starting a business So they got a business. They think they need some help with graph design And they're marketing what they should be thinking about is who is it i'm trying to reach? What is my business about first of all? Who am I trying to reach and then how am I trying to reach them because the answers to all of those questions You you need the answers to all those questions. You need to be them to be clear and concise in the client's brain So that you can say these are the marketing strategies We would recommend for you the graphic visual marketing strategies we would recommend for you Very good. Well, this has been great. I want you to tell our viewers how they can reach you and Yeah, how they can reach you They can reach us through email at info at aborleywest.com They can call our office at 702 9206215 And they can also visit our website at www dot aborleywest.com. Okay, and are you guys on social media? Yes, we are they can find us on facebook instagram twitter and linkedin at aborley west. Okay At aborley west. All right. Well, very good. Well, it's it's always fortunate when you can have your You know all your social media handles all matched up together It's harder and harder to do that nowadays But very important if you're going to be in that digital social media space Your graphic design is not going to be any help to you if nobody can find you because you've got all different social media Handles, so try to get them as close together as possible. I know it's difficult sometimes. All right. Well, thank you for watching our segment Thank you for being our guests We're going to have you guys sit right here because we're going to come right back We're going to bring kasey back in and we're going to go into our panelist schedule and talk a little bit more about the ideas of visual branding visual marketing digital marketing And the themes that go along with that. So i'm jason ladoog from evil genius leadership consultants This is geeks are sexy. Keep it right here. We'll be right back