 Hearty good morning ladies and gentlemen and a warm welcome to all of you to the first edition of the screen age Mobile marketing conference India's biggest mobile marketing conference followed by Maddie's mobile marketing awards 2018 well, my name is Kavya archaveli and I will be your host for this fantastic day Where in the theme for this year's screen age is mobile marketing claiming a bigger share of the marketers purse Now we in fact as we all know that we're in the age of mobile first Millennials and mobile marketing is becoming a game-changer For a company in achieving its marketing or for that matter business objectives now in a world where digital is breaking silos Mobile marketing is indeed critical for the organizations across the globe Now the exchange for media group organizers more than 25 large format events annually And these are clearly focused on adding to the effectiveness of the brands or for that matter marketers and various media platforms by the way of debate and Discussion at our conferences and also fellow stating the best from the fields with our gala award ceremony so on that note, yes we're about to get started with some very interesting keynote sessions or for that matter panel discussions and As we all know that this is all about mobile marketing one thing is for sure We're gonna make full use of the mobile phones as well We're gonna urge the members of the audience to keep those tweets coming using hashtag screen age I repeat hashtag screen age all that you get to witness here Thanks to our speakers or for that matter the event keep those tweets coming using hashtag screen age Now before we get started with the program. It's important. We get some energy from the audience as well So I'm gonna request all of you to please raise your left hand up in the air. You can say I like hello We're all doing good. You can raise your right hands also up in the and say I I captain Don't worry. It's not a trick or treat just because it's happy Halloween But I'm going to request all of you to bring those hands together and have a round of applause We all belong to this fantastic fraternity. So let's get that energy in the audience and those miles back in the air As we get the program started So ladies and gentlemen while I keep urging all of you to keep those tweets coming It's also because we have a very interesting Twitter contest for all of you Now the most innovative tweet will actually walk away with an exciting prize So keep those tweets coming will pick the most innovative tweet and we'll also announce the winners during the day Ladies and gentlemen before we get started We'd also like to thank our partners for their fantastic support our presenting partner Sony live We live to entertain a huge round of cheer there. We can see the team coming together as well Associate partner share it AI and big data partner more magic data driven intelligence Now more magic is a big data and AI based technology company offering customized mobile marketing solutions in the ad tech space With more than 126 million unique users reaching every third mobile user more magic offers comprehensive user acquisition channels our badge and lanyard partner times now news comm action begins here Live webcast partner 24 frames digital. So in that note, let's quickly take a look at our partner AVs before we get the program started That's how baby on the screen please 30 years ago. There was one reality and then It duplicated Howard there was an experiment something went wrong They opened up a passage To another world. What on earth have you been doing over there? You have no idea He also has Savant syndrome genius level skills in several areas And analyzes things in ways that we can't even begin to understand again again Looks normal to me. It's not normal. Never forget. You're the smart one You can do anything mole magic technologies founded in 2011 is an innovative and data-driven tech organization with dominance in South Asia Headquartered in New Delhi, India with strategic investments from two technological giants Media tech and Foxconn Mole magic currently employs 400 employees including 70 plus data intelligence AI and marketing experts in Asia We are helping our business partners acquire quality users and drive effective revenue growth We have good partnerships with top handset makers in India. Also, we've served many prestigious advertiser brand Analyzing the daily smartphone usage patterns of users including app categories present behavioral data Trigger time geodata device model, etc We are able to create custom segmentation for each user Integrated with multiple party data creating a better real-time data model helping the advertiser reach out to the exact matches For business and ensuring better growth And ladies and gentlemen on that note Let's give a head start to the program and I'd now like to invite on stage The chairman and editor-in-chief of BW business world in exchange for media group We have a thousand none other than mr. Anurag Bhattra who believes that clapping is very good for the heart So let's have an enthusiastic round of applause to welcome none other than mr. Anurag Bhattra Good morning. It's my honor and privilege to be here At the mobile marketing conference called screen age We all may not be teenagers, but we're all screen ages. Everything we do is on a screen I'm sure somebody like me invented this term so that one could be young I'd like to personally welcome Mr. Onnath Varma who's the managing director of Pizza Hut in the Indian subcontinent Most of us know it as yum restaurants international So thank you, mr. Varma for being here most of the people in this room are here because of you And thank you for being gracious. We know that you have a Very tight schedule It's the that time of the year when you plan your budget your number so really grateful to you for being here So please give mr. Onnath Varma a big round of applause. I'm bigger round Clapping is good for the heart muscles Bigger round. I won't go off the stage till you don't give a big round of applause That's good for you. See in the evening. We have the Maddie's which is our Mobile marketing awards again as I've always said that the there are lots of awards that happen The three differences between our awards in any other awards One is the integrity honesty and the jury process. That's the most important. We do everything In a way that it's credible. It's honest and It's process driven. We are custodians of the process second is the jury members are practitioners and leaders who understand what's happening that themselves have built businesses brands so the winners Come through peer recognition or through expert recognition and third at the end of the day We have a locust and I to give these awards because we are about advertising marketing media communication So because of these three reasons in in a domain where possibly there are in every Domain sub domain there are five awards and people put their photos up on Facebook or LinkedIn or Twitter or Instagram about getting awards. These are really the most credible Mobile marketing awards and you know, we are equidistant from every agency for those who can understand that please understand that what I'm trying to We're not partnered with one agency. We work with all the agencies So I think that's the difference then is the scale and the content that comes out of the conference is Amplified on our platforms exchange media dot-com impact pitch Business world digital market dot Asia and our Hindi platform on the business of media called so much out for media I am not an expert in mobile marketing eyes like most of you. I am a screen-ager But Mr. Verma will talk about how to build a brand how to build a business using mobile and again You know that in India we are at 70,000 crores of advertising About 18,000 crores is digital Facebook and Google take away 14,000 crores of that about 10,000 crores is Google 4,000 crores is Facebook the rest of the Indian players are broadly 4,000 crores So we are a you know, we can grow there so we can move from the duo Polly to a Environment where multiplayer players succeed, but I want to and again mobile is growing it's almost 30% of this pen, but it's growing at 100% every year so as the digital pie grows the mobile grows and today we launched the India mobile Spends report we do it every year for casting the spends in 2019 on mobile but the three things that I wanted to flag off were first is the impact of mobile on mental health including mine But more importantly younger people because we still grew up in an era where there was no by mobile phone So we have some good habits from the past So how is when market is asked people to engage I have two kids one teenager and one not yet a teenager They spend you know, you can not give them food not give but if you go to a restaurant If there's no Wi-Fi if you have to punish them switch off the Wi-Fi, you don't punish them Just cut the Wi-Fi that's good enough like slapping them. I mean luckily we never slapped our kids Nor have they slapped us but So first is the impact on mental health of the mobile phone. We're not thinking enough about it second Many studies in the US in India have shown that the biggest threat to democracy is fake news Today I remember when the On the the Sharra Eve the accident in Punjab happened the railway train accident and the next day there was a News that the driver has committed suicide and all of us believed it so fake news Spreads ten times more than real news and the primary source of fake news pen is mobile You know WhatsApp and all social media apps. So really you have this weapon in with you when you forward and use Be careful and verify whether it's true because then you become a Kind of an you know part of the problem. You don't become part of the solution. So that's the second and third They say data is the new oil When we talk of data data is very important. It's like the basic ingredients to take decisions with the consumption of content and you know the rise of artificial intelligence the right of the rise of All the tools that artificial intelligence machine learning are bringing we have humongous amount of data So it means re-skilling of the thought process of people who work in the marketing communication ecosystem How do we engage with data? What kind of decisions we take? Do we still take decisions which are hunch-based, but they combine what we learn from data So there is a new set of skills required to be able to make sense. How we all keeping pace with it these are three things I wanted to Kind of flag off, of course, Mr. Verma will talk to you about what the trends are last but not the least I want to take this opportunity to share that on 16 November we have the exchange for media conclave at the Taj Santa Cruz and For the last three years we introduced the exchange for media media influencer of the earth the winner of the exchange for media Influencer of the earth last year was Srinni of Group M there before was Raj Nayak of Viacom this year we have a digital Leader who's the winner? I can't give you the name on the 7th of December We have the annual 15th impact personnel here last year. It was Baba Ramdev the year before it was which is a kasharma We have a tall leader again from the digital Kind of digital domain this year. So again both the winners in our Two big awards this year are people who in some way are using mobile better than everyone So I just wanted to share that and like today's one conference I'd like to sit and listen and learn more about mobile marketing So I will sit through your presentation for some time and then go back to work So I welcome all of you and I look forward to celebrating the good work that is happening in the mobile space in India Runa requested me to thank the sponsors So Sony live where I know is in Hong Kong. I was supposed to be with him in Hong Kong. I couldn't go Our associate partner share it AI and big data partner more magic times now news comm mk and esteem Shoneel Charles pocket Rohit Sharma and m canvas Vishal Rupani So thank you without sponsors without partners without believers in what we do what we put is not possible So thank you for partnering with us year after year I again want to say that you know, there are lots of ad tech conferences happening But what is the point on tech guys talking to tech guys at exchange for media events? We have marketers and people who actually are the end consumers for tech Product for media products. So really we will launch our ad tech platform very soon It'll be a two-day platform both in Delhi and Bombay So hopefully in the next few weeks you will see putting see exchange for media putting together the largest ad tech platform That exists platform. I mean an IPR and event. I don't mean a Technology like platform. So with this I will go back there and listen to Mr. Verma. Thank you. God bless you