 Okay, this is MXUX. This is a video on a SWAT, SWAT analysis strength, weakness, opportunity, threat for the OPTERRA, APTERRA. This is like a case study thing where you, it's just a framework to kind of look at the situation I thought it would be interesting to do for the APTERRA. Let's just get started on these slides here. All right, we're gonna do strength first and here's one of the main strengths of the APTERRA is self-charging. You know, I did another video on this. It's 60% of households can't charge at home. People's Street Park, they live in apartments, they live in condos with homeowners associations that won't allow them to put in a charger. Or, and I have some video on this that I'm gonna thinking about doing a video one day. You know, you have to have a minimum of 100 amp service in your home. And if it was built after about 65 or so, I would imagine you'd probably have that. But you have to have at least 100 amp service in the United States. And you have to have room to put more breakers in your breaker box. These panels, they have so many slots. Sometimes you can take fat breakers out and put skinny ones in. So you got to have 100 amp service, minimum. I'm not an electrician, but this is rule of thumb. You got to have room for the breakers, okay? If you don't have either of those, you have to get new electrical service put in your house. Or you have to get a new electrical breaker box put in. These are expensive propositions. This is besides running the cable to the location where the plug is gonna be. So, and this is to get a 220 line. I think that's called a level two charger at home. And now, even if you have 100 amp and you have room for the breakers, you know, they have to go through your, a licensed electrician has to go through and see what your load is. Because you can't, you can't exceed the power supply to your house at any given time, or it'll heat up. The breakers will throw. If they don't throw, then you'll, you'll heat up the wires. But the point is, there's a lot of homes in America that don't meet these requirements. And, and you know, there's an apartment building nearby where I live here. And the power was going up. It was, the lights were dimming and, and the power was going out and turning back on. They put entirely new servicing. They had to run a new wire from the telephone pole. And where they just had a little gray box on the wall. Now they have a box outside that's the size of a job time. John, it's gigantic. It's like a refrigerator. It's like a big refrigerator where the, where the wire goes in. And they put new power supply into the building and new main breakers and they increase the amps and now the lights don't dim. But I doubt very much if they increase that enough to allow to put a charging circuit. Now, ESLA has a thing where they can have multiple chargers and they'll share the load. Other chargers don't. And they're assuming you're going to charge at night when no one is using energy. But you know, if you live in an apartment building, there, people may be using, you know, it's a complicated thing. I'm just saying, if you have a new home or a newer home with a modern electrical system, you probably don't have a problem. That's about 40% of the country in the United States. These are the Tesla buyers. Tesla is skimming the cream off of this charging capability. And I think, you know, there's going to be a point where, I mean, it's obviously a big market, but still 60% aren't going to be able to charge it without a major expense. And I've also done some research on this. I have to do a video on this. EV ownership makes no sense without home charging. And if you have to do 110 charging, just a regular outlet charging with a Tesla, it's unmanageable. You cannot even get enough power over the course of an evening. You know, after driving back and forth to work four or five days, you're going to be finished. And then you're going to have to spend time at a charger. These third party chargers putting aside Tesla, which has their own charging network, which is kind of scarce and where I'm living now. I'll just give you an example. I don't know if this was a blink charger with the brand one. So I just saw a thing that in the UK, when they started, they had a flat fee of $11 to charge your car default. Now that flat fee has gone up to $65. There was another guy road testing Mustang on on the on the YouTube there. And he stopped to use a public charger, a couple of them. There were different fees at every charge. Some of them had a flat fee. Some of them charged so much per minute. So this is unregulated. And in many places, these locations set what price they're going to charge, you know, like they put in a gas station, they decide what they're going to charge for the charging. But anyway, you're leaving yourself open to all these bandits, to these charging systems, that and this is going to become a premium. They're going to start really if they have a good location, whatever, I mean, I can just see it supply and demand. So anyway, Abterra has the self charging modules in a reasonable climate. It can charge and also the way that the efficiency of the whole system and I'll go through this later, allows you to charge reasonably well. You can you can charge for three or four hours a night and have plenty of charge to you can get like 40 miles with a 110 just a regular extension cord and that terror. This is the big advantage of the app terror for people that don't have that they have to park on the street that don't have a garage or did don't have covered parking that don't have an ability to put in a charging the level two charger. Some people don't even have the ability this this app terror solves this problem brilliantly. And it's I think it's the main strength of the app terror. Alright, let's go to the next one. And I'm going to try to do a video on this charging situation. I don't think people realize, you know, and I don't think the total addressable market is as big as it is. I think Tesla is is skimming these prime customers off the market. And it's going to be harder and found. Anyway, I mean, it's a big market. There's not that much penetration at some point. Okay, next slide. Okay, again, with the app terror, the efficient use of the battery, you know, the aerodynamic design. I'm sure they're going to have a special battery design with their with flux power. I'm sure I'm relative. I mean, this is my opinion. That's going to just work great. Anyway, because the lightweight because of the aerodynamics, it's a reasonable range with the lower capacity battery, which is a lighter vehicle. And this just simplifies everything. And it gets you to the point where you can have a reasonable 110 volt charging. If you can charge three or four hours a night with a regular extension cord, this is a rough example. Then you can use the lowest level app terror, the 25 K, and you can charge with the 110 outlet is completely doable. If you live in a sunny climate, you know, you may not have to charge at all. So again, the design is part of the efficiency that makes the battery smaller that makes the charging doable. So this is another real big strength. These these are major strengths of the app terror. And, you know, it's beating Tesla on these metrics. So this is this is a great concept they have. Okay, another another strength they have is innovative design. Again, state of the art aerodynamics, your material sciences is going to just be blown up. I'm sure that they're looking at all kinds of stuff. I mean, there are so many different fibers they can use now and carbon fibers coming of age and the cost is lowing. Who knows what they're going to come up with exactly. But they're going to be able to really, I think they're going to even be able to optimize this vehicle more. And also, innovative design includes the manufacturing techniques. UV light curing of the body, it's a molded body. Liminate welding, eliminate the body in white. This is the equivalent of Tesla molding. You know, those giant liquid aluminum mold, molding machines, they have molding parts of the car. This is the same thing. Oops, sorry. This is the same thing. But with a different concept, but the same kind of efficiency. And this all ties in with the battery that's charging. So this is pulling all these pieces together. It's a major strength for the vehicle. Okay, now, one of the weaknesses. So those were the strengths. I think that's pretty clear. Now let's go into the weaknesses. I have a picture here of the Pontiac Fiera. And this car sold an average of 30,000 cars a year during a short lifespan and its troubled lifespan. But it was a very, it was a similar car to the Apterian that it had a plastic body. It was a two cedar. It had had a unique, it was the widest, lowest car ever built by General Motors. It had a mid-engine design. It had 4951 weight distribution, four wheel independent suspension, four wheel disc brakes. It was again, the widest, lowest car Pontiac built. And John DeLorean, who designed a DeLorean actually designed that car. But now, even, even with all the problems, and it had engine fires, and there were tracking problems, which all these things were worked out, and they did an engine recall on it. It was still selling 30,000 units a year. And at the end, I think there was, they were up higher than that. I think they were getting close to 100,000 units a year. But anyway, this just just goes to show you that, you know, you can sell this car like this in the United States, but in this case, we're considering it a weakness. Okay. It's a two seat design. It limits the total addressable market. Okay. And so you don't have the back seat for the child seat, you don't have the back seat for the dog or low, maybe a dog can fit back there. You don't have the two kid seats in the back. So it's limited to being a second car. Okay, for running errands, a commuter car, a first car, perhaps like the Fiero, the more catering toward the youth market where they don't have family concerns. So it's definitely not a family car. And that's, you can consider that to be a weakness. So again, the Fiero proved that you could sell that car. Of course, it's a different time. I think the App Terror is probably a better design. But anyway, it's still a weakness. The two seat is a weakness. Okay, we got a picture of the stealth fighter there. It's got a polarizing design. Okay. It again limits the TAM. Okay, people either hate it or love it. Okay, they can't wait to see when they can't wait to sit in one or they would never be caught dead in one. Unconventional buyers will be interested. Traditional buyer buyers are going to avoid it. All come also. Despite the early the success of the last version of the, oops, sorry, of the App Terror. This is, this is untried. This is a new new, it's the new new, you know, will it work? It's polarizing design and that, you know, people are saying, well, how's this design going to work? Well, it's the, you know, people are saying, well, how's this thing even going to work? I had one guy ask me, he goes, well, what? Don't the wheels heat up? You know, no, the wheels don't. I mean, the wheels have cooling lines in them and so on and so forth. So this is what people are thinking about this car. That people don't even understand how these hub motors work. So, in any case, and a lot of people feel that if it's not a family car, or if it doesn't have the potential to be a family car, I guess it's reason that it's not a car. So, this is another weakness, which is the other side of the coin of the effective design. So, nonetheless, a weakness, a weakness of polarizing design. Okay, this is a biggie. There's no charging network from Aptara for the Aptaras. Okay, it's limited to third-party chargers. And went over this earlier, no charging costs. This is a total variable. You have no idea what your costs are going to be for this car. If you have to use a third or any electric car, if you have to use the third-party charging stations on a regular basis, you have no idea. You also have no idea of whether you're going to really have availability. Are they going to be used? Is the thing going to be damaged? There's a whole lot of questions that come into play with this. Are they going to be convenient? I mean, I did a video here of going over how the false image that's represented of the charging, public charging network, it's not good at all, really. Also, you know, will this limit the area of use of the car? I mean, if you want to go any long distance, are you going to be able to do it? So, this is a key attribute that buyers look at. I found from my research, as far as when they're going to buy a car, an electric vehicle, you know, because you need a charging network. And I think this is something Rivian and some of these other players are going to be faced with. I think Tesla is so far ahead on this. Now, there's been plenty of talk and winky emojis about it being part of the Tesla Charger network and it shows it to Tesla. Now, if it is and you know, I've alluded to this myself, if it is, it's going to be fantastic because this is going to be, you know, the superchargers of the level two chargers, they're going to be able to charge the Apptera in little or no time because of the small size of the battery. It's going to be a fantastic thing for the future owners of this car if it does become part of the Tesla network. But we don't know that. So, right now, it's a weakness and anybody considering a new car, they're going to they're going to go for Tesla, right? Because we're going to say to Apptera, well, I don't know if it's going to be on Tesla or not. So, until that's announced, this is a real weakness also for the car. Okay, now let's go into opportunities. You know, I got this guy here. All right, I don't know, that's a stock picture, but he's our new EV consumer. Awakens a new EV consumer, yeah. So, this is this is a whole new market segment. It's different than anything that's out there. I know the Archimoto is out there, but the Archimoto is basically a motorcycle. It's not weatherproof. It doesn't have self-charging. It's a totally basically a totally different vehicle than the Apptera. So, anyway, this is going to spark the imagination of a whole new segment of people that might not even have considered an EV. It's it's the new new thing. It's very unconventional. It's function over form I have there. There's engineering breakthroughs all over the place on this thing between the hub motors, the body design, the the cooling and integrating into the body, and it's not like anything out there. So, because it's a whole new product, you know, it's like a new web service or it's like, you know, you know, when they invented Facebook or some of these other things, Instagram, well, who's going to use it? What are they going to use it for? Well, there's a there's a market out there for it that we don't even know about yet that's going to develop itself because it's so different and because it's so new. So, I think it's there's going to be a whole segment of consumers that it's going to, you know, knock their consumer balance off a little bit till they get one. This is my opinion anyway. I think it is going to open up a totally new sector that these other vehicles aren't are not addressing and conventional vehicles aren't addressing. Okay, this is one that I think is is overlooked by everybody. Should they not? I mean, I don't know if they're going to detune this if they're going to push the performance aspect of this vehicle, but I can tell you I've done a lot of research on these hub motors. I've done a lot of work on on Lordstown motors who's using the same motors, the same motor manufacturer and you know these motors and in both cases Lordstown they're going to detune them. I think Abterra mentioned that they're going to limit the the highway speed on this too, but I got to tell you, depending on the model of this motor, they produce 150 horsepower motor. You've got three motors. If you get the three motor drive on the Abterra, that's going to be 450 horsepower on a very lightweight vehicle and an aerodynamic vehicle and that's enough in itself. Then these have individual computer control units on each motor and there's traction control which is going to keep the wheels and spinning and so forth and this is a big plus. Now the other thing that people aren't talking about, which you know may be more into play with the with the endurance pickup truck, is the torque vector. Torque vectoring, you know, what it does is you get three wheels, okay? You can have the left front wheel going three miles an hour. You can have the left the right front wheel going 10 miles an hour and you can have the rear wheel going eight miles an hour. So in other words, not only are you physically turning the wheels pause the car to turn direction, but this torque vectoring will actually use the power of the motors to turn to reposition the car and this is this is something that they use in F1 cars and it's pretty fantastic. You're also going to have all-wheel drive. So, you know, 450 horsepower, traction control, torque vectoring, all-wheel drive, you know. Now these motors again, I believe and they did the testing and if you look at some of my other videos about the Lordstown endurance and Lordstown motors, you can see some of these tests. I have video clips. They put these hub motors on a BMW. I think it was a BMW SUV or a, you know, a small SUV. What do they call those? You know, the crossover vehicles anyway. They were getting under three, three point three seconds on zero to sixty, three point, I think less than three point three seconds. This is a much lighter car. Of course, it's going to have one less wheel but I think, you know, you could easily expect that kind of performance. This is this is an opportunity for this car. I mean this is a real it's good. It can be. I mean, no one's marketing in that sense, marketing the car in that sense, but it really is and I think that's something that can really, I mean, this thing is going to, I'll tell you, have to see how it does on the track. I think it's going to do very good. Oddly enough, the Fiero did very good on the track as well. It was a very winning GTU road race car, you know, before it's demise because they were worried, the word was they were worried it was going to take over the Corvette market because with the 6-cylinder, anyway, the point is this car here is up is, you know, I don't want to call it like a ninja motorcycle, but I'll tell you what, this is like an F1 car, you know, this is, and they're going to have a carbon, I think they're going to sneak some carbon fiber in there. I mean this thing, is going to be a hot rod if they want it to be. Anyway, it's an opportunity. Okay, this is, this is another opportunity that the Abterra presents. At the low end, I think it's 26k, you can look it up. This is, this is a high value electric vehicle. It's low cost. It's got a mass market potential. I don't know if it's the cheapest DV you can buy right now, but it's got to be one of the cheapest. I don't know if there's any subsidies are going to come, but I think even without the subsidies right now, it's one of the cheapest. And it's affordable, and you can see by the pre-orders that, that people are ordering it. So now if, excuse me, Tesla just lowered the price on the Model 3. They say they're going to get the $7,000 tax credit. It may, the price may come down on that as well. But for right now, this is one of the lowest cost, cool electric vehicles you can get. I mean I'm sure you can get one of these little Chinese mini cars. I, you know, who would, who would, you know, something I would not personally, I would not feel safe in that, and I would not feel that it was a good expense. You know, I don't, I don't think that would hold up. Anyway, let's go through the threats now. The APTERRA is pre-production, okay? They got an Alpha or Beta prototype. They do not have any mass produced vehicles. They do not have a line running. They got Sandy Monroe working on it the best in the biz, but still, you know, I went over this with the, with one of the last videos I did on the APTERRA about the production they were modeling at this point after the GM, after the Viper, you know, can it be mass produced? You know, we can't say that we know that. You know, can it be mass produced at a profit? We can't say that we know, that we know that. They got a roller, that's not a pusher, that's a real car they have, and I know they've been running it all over the place. But will the concept work in the real world? You know, I'm pretty confident it will. I think, you know, there's potential there for some, maybe the molded body to fail or stress cracks or something of that nature, but who knows? So these are questions people are asking, you know, will it work in the real world? You know, if they buy one, you know, is the company going to go under because it's not making any profit? And there's already people, you know, some people have contacted me regarding some of the videos asking questions. You know, there are people that are already, you know, future short sellers on this to attack the SPAC or the IPO or the stock on this and, you know, they're already lying their ducks up. So this is a threat, you know. This is one of the reasons I did the video on this, on the founder's background. I was curious myself, but anyway, and of course, it's pre-production, will they run out of money before they hit production? You know, the first time they were up for loans in a Tierra version one, in which was 2008 or 2005, that loan they were up for was 120 million, okay? I think Tesla got 450 million. You can look at my video on that. These are the levels of cash it takes to launch, you know, vehicle production in the United States. This is the amount of money they have to raise. And although I'm personally, I'm very confident, I'm very optimistic about this. You know, I think this strings out way the weaknesses and threats here, but these are all threats. You know, can it be mass produced? Will it make a profit? Will it work? These are all questions, you know, people are asking. When the short sellers attack, I mean that's a threat they're going to be facing too. They should be prepared to respond to these short sellers who may come out of the woodwork early, who knows. But certainly, you know, if you learn anything from Tesla, but I think this is very real. I've gotten some emails and things from people that are questioning. They need, Aptair, are you out there listening? Anthony, Fambro, you got to think ahead, have a response team, have some kind of thing set up to respond to these short attacks. I would start now, okay. Anyway, and will they run out of money? I'm pretty confident that they're going to squeak by on the way, but you know, these are all questions that people are asking. So these are all threats that are facing. I think there's a lot of people as evident by the pre-orders that like this design and that are behind this product. So, but again, these are threats that we're facing here. Now, here's the big often in the room that nobody's talking about. The 25k Tesla that they're going to make in China and export all over the world. Yikes. Now, with with the, you know, the experience Tesla has, this is likely going to have a backseat. Maybe not, but it's going to be a two-door. I think it probably will have a small backseat. You know, the battery's going to be good. They may make it out of one casting. I mean, I'm sure the design is going to be great. So, it's a concept now and they haven't done it. And you know, I am personally worried about the, you know, Tesla's exposure in China. I don't know, you know, it's, I'm not going to get into it here, but I think, you know, manufacturing in China, I don't know, it's the one Achilles' heel of Tesla, I feel right now. But anyway, this is a concept now and it's, you know, it hasn't, you know, look at the Cybertruck, you know, they got a roller on that. They got a beta and it's still not made. So, this who knows, but you know, they built a factory in one year in China. Anyway, about the same price as the entry-level Laptera, full-blown charging network, established brand, quality manufacturer, you know. I mean, you look at the problem BMW's having with these i3s that were made a couple years ago now. I've, you know, I mean, Tesla has done a really good job. The problems that other AV manufacturers are having after a couple years or even right away with the Volkswagen's all brick the computer systems. I mean, Tesla is really a quality manufacturer and they do not have the problems that these other EVs have. And again, it's the backseat, hatchbacks. It's not exactly a three-box design, but it's a conventional automobile. It's a familiar design. This is a major threat to Apptera as well. Now, you know, of course the you know, if you look at the strengths of the Apptera, it's the self-charging concept that's going to be the main, it's going to address that market that this this car is not going to address or it's going to be harder for this car to address. Anyway, that's the big one. And how soon will this roll out? Will the Apptera come out first? You know, I mean, when you're weighing it, you know, do I get a Tesla? Do I get an Apptera? You know, anyway, this is the main threat. So they're going to work on their marketing and get their unique selling points down. And anyway, they seem to be doing a good job right now at Apptera, but this is the one to look for. I think the one weakness here is that this is going to be made in China. And who knows, there could be trade problems with China. Who knows, Tara, some vehicles manufactured there. There's a whole lot of other things that could happen. But anyway, that is I think the major, major threat facing Apptera. So they got to come up with a strategy and tactics to counter that. But it's vaporware now anyway. So that's it. That's the presentation. And I don't know. Oh, the creepy music isn't playing. Okay. Well, anyway, that's the presentation. I hope you like it. And it's just a framework if you look at it like a case study. So I hope you like the video. Yeah. That's it. All right, guys.