 What's up everybody once again is Brandon man Sean and today I got to talk about a music resource or tool because it is Friday people and the tool that we're going to talk about today is extremely useful for seeing your progress as an artist, for seeing your fan base and the engagement and even where certain people who are talking about you on Twitter are located. What tool might that be? I'm talking about next big sound now if you guys don't know what the next big sound is I'm a hop into the back end so you guys can see it as I talk about it. Alright so this is what the home page of the next big sound website looks like and as you can see they say smart and timely insights for the music industry and you can get them insights for the free and I know that's pretty important for a lot of you guys so let's go ahead and hop into the background I've been using this website for a while so check this out I already have Ed Sheeran's artist profile pulled up and if you look at it you can see they're showing his audience reach the metric trend as far as his audience that means it's growing right now still his audience engagement is moderate and his artist social stage is epic and also if you click on these descriptions you'll actually see what exactly that means so metric trend growing it's saying overall his metrics have been growing blah blah blah it'll break it down you guys can play around with that when you decide to use the website for yourself and I'm going to go ahead and show you though here's a cool thing chart appearances for Ed Sheeran this stuff happens automatically if you have a Pandora profile and there's some other type of profiles it'll do automatic updates for as well now look at this audience for Ed Sheeran if you look they show a 60% female fan base and a 40% male fan base now where they're getting this number from Twitter mentions Twitter retweets so basically it's not your fan base on all platforms as you know it it won't be necessarily reflective of your fan base super accurately but at least your fan base in terms of conversation on Twitter so it says 60% of his Twitter mentions are females 40% are males 59% of the retweets are females 41% are male and if you go to top countries United States is where most his Twitter activity is coming from and then United Kingdom that's actually interesting fact you know well I guess it makes sense in some ways as well now if you look at the top city you can see that London is where he's getting a lot of action from in terms of its Twitter mentions and then Sao Paulo that means that's Sao Paulo Brazil I don't know that's the whatever anyway you can see these top cities so that's cool for him as an artist and then if you go down further you'll see YouTube views it's going to show the trends and to follow when it oh I don't know what's going on right there chill out right all right so you'll be able to see the actual metric trend of particular YouTube videos that you've released and what is going to do I'll show you with another artist is basically show the week to week change here is more of as Sharon's videos though okay here's the week to week change here right December 15th through December 21st 49 million views okay and then but the week before that it got 50 million views basically so that's a 2.4% decrease in the amount of activity that it had the week before not huge but it doesn't mean he lost followers or lost views it just means it's not growing at the same rate eventually is going to go down to you know not really getting a lot of views at all because everybody knows when something pops it gets most of the activity all right I'm going to go to another artist because everybody puts in only some of their social information they choose whichever platforms they want to do so let's go to this right here the Pandora trendsetters chart right now they're showing Takashi is number one on the Pandora chart as far as getting those trends those spins you'll see little Zan little baby take K her Daniel Caesar let's go ahead and look at Takashi's profile Takashi his audience reaches an enormous he's got an established social stage it's not it's not epic like Ed Sharon's his audience engagement is passionate you know all that similar stuff looks like he didn't put in his Twitter account Instagram followers though right you're seeing the Instagram data for him and you can see that change with the likes and all of those things and let's try one more artist let's just go with gold link there we go that works the Anthony Carlos okay that's go links real name no idea all right you see he's getting most most of his action in Illinois then he's getting action in Texas yada yada yada the cap county Georgia Atlanta I'm probably scrolling this too fast so you guys my bad you know let me pull up something right quick though let me do a comparison who would I compare gold link with rapper wise it actually really doesn't matter I'm just gonna compare him with Kendrick Lamar though for now bam the platform will do this so if now if I'm going up and I'm showing all this comparison in the data let's just say we now see Kendrick Lamar's information versus gold links information Kendrick Lamar is the second stuff Kendrick Lamar is the second bars what is he getting in these cities he's getting more action of course he has a bigger fan base but it's just a comparison tool you guys can use that as well as you like just just for fun you can so just fine you can compare Kendrick Lamar to go link and you can see that go link is just for fun you can care just for fun you can compare Kendrick Lamar to go link and you can see that pretty much in all cities go link is getting more action and Kendrick Lamar except for dang nobody really fucks with Kendrick in Texas like that dang people don't really effort Kendrick in Texas like that okay that's a fun fact right there all right Philly they're not messing with you in Philly either all right Kendrick you got some work to do DC anyway there's more to the platform but you guys can go in and get a feel for yourself and the setups easy I'm not gonna go through that but let's just say this if you want to use this website once you create a profile all you have to do is type in your name so let's just say I typed in an artist name I don't know I'll just make up a name let's see if there's an artist name down on duck no there's no artist name down on duck so all I do is click add down on duck except that would be your artist name and then it's basically simple you start putting in the social links for whatever your pages are it's very simple to figure it out from there all right and as I said it's free you guys so it's almost no reason not to just put your information in you have that useful information if you ever decide that you want to use it other than that you know what to do hit that subscribe button