Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Jul 31, 2009
Crazy People Movie "Sony Pitch" Advertising Isn't All Smarts: Sometimes It's Just A Matter Of How Crazy You Are
This is of course just a movie called "Crazy People" with Dudley Moore back in the eighties but it shows how totally off the wall and weird ideas can become better advertising methods than using classic marketing models.
I know I have certainly seen some completely stupid commercials which I just can't seem to get out of my head while really elaborate ads seem to fall out of my memory all the time. Remember that all you are doing in many of your advertising efforts is getting a person to take a look at your product or think about it. Now this is an exercise in branding through tv commercials but think about how it applies in other forms of advertising.