 Hey there, Chad Bonds here for High University Libraries. If you're looking to open a new business, entertain a new business concept, you fashion yourself quite the entrepreneur, you want to understand your consumer, your ideal customer in your particular industry or product category. This video shows you how to use Simmons OneView to get detailed granular level information about your ideal customer in your environment. So here you go. So when you first get to Simmons, you'll notice we are on the Quick Reports tab. What we want to try to find is our target, information about our target consumer. So what I'm going to do is compare people who play golf to people who ride bicycles. In this case, I'm actually going to go in and I don't know where golf is. I'm going to go and search all questions and answers for golf. And this is going to give us a variety of things. You know, cable television, who watches golf on TV or travel for golf or go to a golf store and shopping. But in this case, I want to find people who play golf every chance they get. And all you're going to do is drag it over there to the target and then close the target window, click on demographic profile, and then run your analysis. And what this will give you is a basic demographic profile of those people who play golf every chance they get. So you get education level, you get meeting age, all that kind of stuff. Now if you want to change that, we can go back and click Edit and then clear it out and then click Edit on the target. And in this case, I'm actually going to browse instead of search, just to kind of show you the variety of information that you can find within Simmons OneView. In this case, our sporting activities is under entertainment and leisure. And you can see there's all kinds of stuff on physical fitness programs, movies, games and toys, sports interests. In this case, we find sports played occasionally or every chance I get or in the last 12 months. And this is the variety of sports that are available to us in the data. We find bicycling and mountain biking, bicycling or mountain biking, excuse me. We close it out again and we're once again going to run our analysis. So to compare these two, all we would basically have to do is basically look at the two and see how they overlap. And while that is one way to compare different profiles of people who participate in different activity, a crosstab is actually a more efficient way to understand differences in people who buy a different product or engage in different activity. So next we're gonna look at what a crosstab is. To get to crosstab, you're just gonna click on the crosstab tab. And then we're gonna go through the search menu on the left-hand side and browse to the things we want to add to our columns. In this case, we're gonna browse the sports and fitness and we're going to look at sports played every chance I get and we'll drag the sportsway that we want to compare into the column area. So in this case, we're gonna compare bicycling to and mountain biking to playing golf, to jogging and running. Now what we wanna do is find something to compare those three columns with. And in this case, we can go down under shopping and you can choose whatever criteria you want to compare. I'm looking at under sporting goods. Do you own? And you can see there's all kind of information in here. Do you own things like a bicycle, right? So we can see what percentage of golfers own a bicycle or what percentage of runners own golf clubs. And we can go in and look and have you purchased any of these items in the last 12 months. So in this case, we can say what percentage of golfers have bought a bicycle in the last 12 months or what percentage of runners have bought golf clubs in the last 12 months. Or in this case, what percentage of golfers have bought golf balls. So we're gonna compare all those using the columns and rows in the cross tab. Once we're satisfied with that, we just run cross tab and that will give us the information presented in a table format. It's a little bit goofy to read. So in this case, we're looking at people who, what percentage of people who jog every chance they get. It looks like 21% of them using the vertical percentage own golf clubs. That's good to know, right? We can also look at what percentage of people who play golf every chance they get bought golf clubs in the last 12 months. Looks like 24%, which makes sense because golfers are probably gonna be more inclined. Your heavy duty golfers are gonna be more inclined to buy some golf clubs. And we're once again gonna look at people who mountain or road bike and it looks like 75.2% of them bought a bicycle or own a bicycle, excuse me, right? That makes sense. You gotta own a bicycle to be a hardcore cyclist for the most part. And 16% of them bought a bicycle in the last 12 months. So if you're gonna use the vertical percent, you're gonna start at the top and you're gonna read the percentage in this case, 5.2% over to bought a bicycle. So you're gonna start at the top and go to the left. You can export this data into an Excel format. This is actually what I recommend once you get a good file, a good table going because it'll open into an Excel file and be just a little bit easier to read and to manipulate and change what the table views and that sort of thing. So here's an example of what it looks like in Excel and you can kind of change the columns and manipulate it however you want to that way. Hope this video helped you to better understand how to use Simmons OneView. Should you need more help, look for the contact link on the business blog. We're glad it helped you anyway. I can take care and best of luck with your research.