 the titles and just and rethink them. And I think the important point here because there's, you know, it was a lively conversation and actually it's still going. There's still people commenting. And so the aspect that I really I think is important to understand is changing the title, you know, it's nuance. It doesn't change that sort of feeling the donor might still have. And so I think it's actually a bigger cultural shift that needs to happen in the non-profit community. If I'm head of fundraising, I should have the seat at the table, you know, at the board with the CEO, making, you know, decisions about the vision of the organization, areas we want to grow, how we want to accelerate our own impact. If I have a seat at that table, then I'm going to come back to the donor and be a much more effective champion of the organization, not just someone that's looking to hit a quota, you know, to raise to raise some money.