 But yeah, if you don't mind recording it, that'd be great. I'm getting, since that new update, I'm getting this message here. I don't know if this never be a thing on the second page. Yeah. And this is just a screenshot. I could open up my actual Facebook. Yeah, for sure. For sure. But I'm getting this, and I think there's one other thing I took a screenshot for. Like, this was never used to be and it's kind of thrown me off. I feel like it's not as crisp as I was. And I know the last conversation we had, you had mentioned reintegrating the pixel into the web pages. So I don't know if I do that from here. Kickline view pixel, things just look different and I'm not that familiar with it. I don't want to really kind of fuck it up. Yeah, yeah, for sure. For sure. Did you create that custom conversion first of all or is that just a Facebook default one? No, that was like pick your settings and then let me just. So that's the pixel. And then the custom conversion event. Let me just show you what I have here. Yeah, go. Yeah, go into that one. That's the wrong ad home. This one is the most recent one I ran. I think I put together yesterday. Yeah, so I retargeted. So this is the first pages. Not too much really going on here. This one. Um, yeah, I have, you know, retargeted groups here. Okay, so the, so the look alike, the look alike, first of all, like let's just, we'll just go line by line. Like, but, but the look alike, if you don't have a hundred conversions in a specific custom audience, that look alike isn't, isn't really, but it's a contact list. Okay, how many leads were on that list? So, so the, now you said, is it conversions or targets? It's conversions because. Okay. Yeah, that's, that's really, that's really what you're, when you're creating a look alike audience, it's based on a custom audience, but the custom audience, the effective one to base it on is a conversion. So for example, an opt-in, when I go to your landing page and I opt in and I go to a thank you page, that's a conversion. So that, that thank you page is your custom audience. That custom audience from the thank you page is what you turn around and create a look alike around. That's on an opt-in, but if it's a purchase, so you take me to your page, I purchase, I put in my credit card, I actually purchase, I then go to a thank you for purchasing page. That page, that thank you for purchasing confirmation page, that's a custom audience, but that custom audience is my, is what I turn into a look alike audience. So it's a conversion. The look alike audience is based on the custom audience, but the custom audience was a conversion. Meaning, not necessarily a custom conversion, it was a quote unquote conversion, meaning it was an opt-in or a sell. Okay, so I guess my understanding of like, it asked me what I want to do, you know, it has this and it's like, you know, you have the three columns and it's like views, traffic, lead generation, and the far right one's conversion. Conversions, yeah. I had clicked on that. I thought that was, okay, I'm gonna retarget these people that have either viewed my content or whatever the case is, like, these are different lists, like this is a thousand, this is a thousand, this is like 24,000, this is 64,000, something like that. So they're all PTs and I'm marketing a product. So I thought, okay, I'm just gonna kind of get everybody who's looked at my content, I'm gonna hit conversions on this guy and then create that ad. Am I looking at that wrong? Yes, but no, yes and no, yes and no. You're just slightly off, you're slightly off and the slightly off is just creating the custom conversion. So that's why that dot is yellow. Okay, that should be green. Yes. So we need to create, watch, go ahead and X that out, X out landing page view, X that out and see if you can see the dropdown, see if there's anything green. If there's anything green, so you got view content and purchase, those are the default, but we wanna create our own. We wanna create our own custom conversion. What do you mean these are the default? What do you mean by that? Those are the default terms that Facebook has in there, but we wanna create our own. Like Facebook, they know your view content is based on your pixel and then that purchase is also based on the pixel, but we just wanna be more specific. We wanna customize it, we wanna be more specific. We wanna tell Facebook exactly what the URL is for a purchase, because they're guessing what the purchase is right now. They're just guessing, unless you created a standard event, so if you created a standard event which would have went into the pixel code, then that's what it's reading. So when you hit that dropdown and there's that green dot, then that green dot is because you set up a standard event and that piece of code went into the pixel, but if you didn't do that, then it's just by default. It's just a default standard event, which I don't like. Let's just create our own. So let's create our own custom conversion and I'll show you how to do it. And question, it's saying Brandon Cruze's pixel. I don't know if you remember when we went over, I have the Dr. Cruze account. Well, I guess this is it, because it's 1166, which is the numbers that we needed. So forget it, all right. See, so you'll have a name. You can customize the name for the pixel and you can customize the name for the actual ad account. So your ad account is doctor and then the pixel is Brandon Cruze. I like to keep it all the same. So we'll go back in there and we'll rename it just to keep it consistent. But yeah, that's what's probably throwing you off. Okay, sounds good. So let's create a custom conversion. Let's do that. So here's- We're quick. I'm sorry, I'm not cutting you off. It says view content 519 events received. Where are they getting that number from? So if anything, it's your pixel gathering data. And that's a general data. That's view content. That's on all pages. But I've had more than 519 views and interactions and stuff. Yeah, that's on all pages. But when we go into running in this ad, we have to be very specific on which page. Okay. So view content is general. That's 519. That's counting people that landed on your landing page. People that landed on your freaking thank you page. People who landed on your ad to cart page. People who went to your checkout page. That's counting everything, which we don't want. I'm saying if that's the case, if it's all encompassing that number is low. Like I go on Cartra and I have, you can look at each page and I have 1,000 views for a minute and 45 seconds. I'm looking at the analytics on how people are. And it's way over 519. But see, those are not, and that's why it's categorized very different. That's why I don't use that, dude. That's why we're gonna create our own, like so we can be very specific, because that's very general. And yeah, that number is off according to you for sure. So I don't even wanna bank on that. I don't even wanna choose that damn option. Like I'm gonna create my own damn option and run with that, you know? So let's do that. And what we're gonna need for that is we're going to need the confirmation page. So whether we're optimizing for an opt-in, we need someone to go to landing page, opt-in, go to a thank you page. We need that thank you page. Or whether I'm trying to make a sell, I need to go to that confirmation page. Thank you for purchasing. We need to pull up that page. So either one, it's either one. Let's pull up that page inside of Cartra. So the one for this ad is, open it up. No, just grab the link. So not the landing page, the actual confirmation page. So is that the confirmation page, that? Oh no, so there's this one and this has copy and it bounces to the purchase page. So you want the purchase page or like the thank you page? I want the thank you for purchasing page. So, and what you wanna do too, bro, is you wanna customize these links. So that MTMTY, change that shit. Or I'm so sorry, okay, that's what it is. Okay, gotcha. Manual therapy, okay, I thought it was the default. Thank you, yeah. I thought it was the default link from Cartra. I was like, damn, we need to change that. Okay, cool. So that's abbreviation for that, perfect. Okay, so open up that page real quick. So that's the thank you for purchasing. Yes. Okay, open it up in a separate window. You don't gotta edit it. You could just get the link. Oh, you just wanna like, I already got the link. I pulled that out. Okay. I thought you wanted to like actually open it, open it. So that's that. Just go to the actual, okay, yeah, this is the page we need. Yeah, just open up the tab and just open up the page. Not edit, just pull it up as if you were gonna open it up, like just open it up in a new tab. So click the three dots and get link. Yeah, go. Get coder link. Yeah, and then just grab that link and then open it up at the top. Oh, you want like an actual, I got some of that. Yeah, yeah, yeah, yeah. Yeah, there we go. Yeah, open it up over here somewhere. Perfect, okay, cool. So the custom conversion is based around this page right here. This is where we're trying to get people. So before people get here, is it just one landing page or do they go through a funnel and then they get here? So yeah, I've done two different ones. I had like my initial target, which kind of goes to, I guess this would be my main page where I'm selling it. And then I also have, or I'm trying to. So I go to that page and then I click that button and then where do I go? You need to purchase it. That's a direct page to purchase it. Or I have this one here, which is like, I have warm MTM, which is like warm traffic. So I don't know if I'm doing this right to retarget them. Then they'll read this stuff. If they click learn more, it goes back to that main selling page. Okay, pull up that sales page. And that sales page, that's also going to be set up as a custom conversion. We're gonna, because that's an add to cart. If I go to your landing page and I click on that button and it takes me to a sales page, that is the cart. So if they go here, get access. Get access. I have a pop up window that says, okay, like give me your information. Okay, so it doesn't take me to another page. No, no, I have a pop up. I'd like the pop up better. Okay, okay, okay. But do you recommend it go into another, like an extra step? Yes. It gave me the choice of a page or a pop up. Yes. Now you don't have to do it right now, but yes, and I'm gonna tell you why. People that come here, this is the landing page, right? The first page. People that come here, again, we're creating a custom audience. You're retargeting people here. The other page, okay, that's fine, but it's really people we're retargeting these folks. Like people that land here, that's a custom audience. If they don't click on that button, or even if they click on it, but they don't buy, that's my audience. Like I don't care about the other page. It's this audience. Like this is the custom audience. But here's why the sales page is so important. Because as people come here and they click on that button, I need to take them to a whole separate page because I need my pixel on that page. And those are people, that's another custom audience. Those are people who added to cart. So someone that clicks that button is very different than someone that comes here and doesn't click the button. And I need to know that. Facebook needs to know that. Facebook wants to know that, you wanna know that. Because as I click that button and I open up a whole full-blown sales page, it has its own URL. And on that page is the price, is the offer, the services, what I get. It's a full-blown. That needs to be its own page. So again, that link would be a custom audience. That link would be a custom conversion. And then after I go to that page, I click, I purchase, then the pop-up comes up where I can put in my credit card number. You can put the pop-up on that one. Then the pop-up comes up. I put my credit card number, then I'm taken to that. Thank you for ordering. Confirmation page. So it's two custom conversions, two custom audiences. The sales page and the thank you for ordering page. That's the ending page. So then what, if I'm understanding it correctly, I would make this the first page. Yeah, yeah, yeah. Make that the sales page. This is my sales page. They click learn more, it then brings into- No, they click, they click, they click buy now. All right, so changes to buy now. Yeah, they click buy now. And right here is where the pop-up, the overlay checkout pops up. Does that make sense? Okay, so you, because I think we're saying the same thing, it's just what page do I make the landing page and then goes to the other one? The landing page is the other one, the first one. This right here is the sales page where I buy now. Once I buy now, then I'm taken to the third page. Can I make this the landing page and then the other page, the buy now page? You can, you can. Because just by the copy the way it is, this would be more of a landing page and then the other one's more of a copy. For sure. That one goes more into detail what you're getting and the explanation and everything. Yeah, perfect. I'll make this the landing page then. Yeah, yeah, yeah. You got the landing page, the sales page, and then the thank you for ordering page. Yes, okay. Three pages. All right, so you like to really just really separate it out. Yeah, dude, all because of Facebook ads. All because of Facebook ads because that gives us that third URL. That third URL is the sales page URL. Okay. And we want to be able to track that with our pixel and again, create a custom audience and create a custom conversion. So I'm, because people that land there, people that land there, I come to your landing page, I click on the button, I go to the sales page, people that land there, that's a whole different ad. Right? You're going to be able to retarget me. Hey guys, this is Dr. Brandon. This is Dr. Cruz. I noticed you were on our sales page and getting ready to check out, but for whatever reason you didn't. Let me tell you a little bit more about what we offer in our services and some testimony, right? That's a completely different pitch. Correct. To a completely different audience. Correct. Right? So we don't know that if they just go to one page, the first page and click the button. I got you. So you really just like honing in this like a sniper. Yes, bro. Yes. Yes. All right. So we'll make, this is my landing page. Then should I change, learn more by now to this? This would be learn more and go to this page and this is here where they're going to buy. Yes. Yes. Yes. Okay. Copy, learn more or buy now here? I would probably go learn more, learn more, learn more. All of these, I need to change the link to then tie into here. Yes. Correct. Okay. Yes. And then from here, you're okay with the pop-up because now this is the people who are serious. This is like the checkout page. Yes, that's the checkout page. Okay. Yes. Gotcha. I don't want to, I don't want to throw this. No, I was just going to say, so, so what, I guess going back to Facebook, just then what? Okay. So, so here's what we got to do. So, so now click on, so now we have the three pages open. Click on those dots to the left. Let's get out of here. Let's X out. Let's X out of here. Just hit the X on the top left. Very top left, very top left of this page right here. Yeah. Yeah. Let's X out of that. And then just hit those, hit those blue, one selected, one selected X out of those as well. Or just uncheck the box. You can do that too. Yeah. X out, X out, perfect. Okay. So now let's click on those dots in the top left and let's click on events manager. Okay. Cool. So we're going to set up, we're going to set up a couple of custom audiences and we're going to set up a custom, a couple of custom conversions. So let's click on the triangle to the left. The red one. The blue triangle to the left, right there. And then custom conversions. Okay. Cool. So this right here is what we got to, is what we got to, so if anything, let's see, are these, are these, are these old? Are these, yeah, five 64. Get rid of these ones. Just, yeah, let's just get rid of these ones. Let's, yeah, hit that and then just hit, you should be able to hit, you should be able to hit, yeah, see if you can hit manage and then delete. Actually, yeah, to the right of rename, yeah, hit the dropdown to the arrow, delete. Yeah. So let's delete these two and let's just create two new ones. Okay. Perfect. Okay. So now let's, let's create custom conversion. And then what we're going to do is go back to the, let's go to the, to the sales page, which would be the second page. Yeah. So this one. Okay. So now what we're going to do is we're going to double click the URL, double click the URL and all you want, you don't want the HTTPS or the semicolons. You want everything after the P. So pursue PT to the right. So everything grab that whole entire URL at the top. Okay. Put it in here. Yeah. Paste it in right there. Yeah. Everything but the, yeah, there you go. Perfect. Okay. Cool. So now let's name it. This right here is add to cart. This is not right there at the very top, the name, name your conversion. So this is, this is pursue PT, ATC or whatever you want to do. Yeah. MTM, yeah, whatever. And then, and then, and then you can, you can abbreviate it with, with ATC, that's add to cart. Okay. So, so that's the right pixel. And then hit the, yeah, all URL traffic, that's fine. Hit the select your own category and you're going to look for add to cart. See, so, so, so previously we clicked on the dropdown and Facebook showed us the green dots for view content and purchase. But here we're, we're, we're creating our own. So we're going to create add to cart. And then, and then you're going to paste in the URL right there, add URL keyword, paste it in. And you're going to always make sure you go with the dropdown. So paste it in and then hit the dropdown, hit that dropdown, click the drop, there you go. And then you can create. So this right here is your add to cart. Hit the blue button create. Okay. And then now what we're going to do is we're going to hit done and then we're going to go to the page. So go back, open up the tab, go to that page and then refresh. Yeah, let's refresh it. So Facebook reads it. And then let's go back to the ads manager and hit refresh on that end. And then that dot that inactive, it should turn to active. So let's refresh this page. Bam. Okay. So now let's do the same thing for, for the, thank you for purchasing. So this one will be MTM purchase or new client or whatever the hell you want to name it. I'll name it purchase. Purchase? Okay. Yeah, MTM purchase. Yeah, perfect. And then select your own category. Yeah, go ahead and grab the link. Okay. And then all URL traffic, that's fine. Or you can, you can even hit it down. You can hit it down a purchase. So go to hit that all URL traffic. Did it give you the option? Yeah, you could, you could go, you could go purchase, go purchase. And then you're going to, and then that way you don't have to choose it below. So you just choose it right there. That's fine. And same thing, take out the HTTP. Yes. Yes, take out, take out all of that. Actually, you know what? Go back, hit that purchase dropdown, go back to all URL traffic. Go back to all URL traffic and then just hit the dropdown, select your own category. Let's go with that one. Let's go with that one instead. And then, and then hit, hit the recommended and then find purchase right here. Let's just do it that way. Cause it's the way I'm used to doing it. All right, no problem. Yeah, find purchase and then, and then paste in that URL. And then just hit that dropdown, right? Yeah, but get rid of the, get rid of the, of the HTTPS. So that automatically popped up. It does, it does. Yeah, you're right, you're right. So just hit the dropdown. Yeah, that's fine. No problem. Yeah, hit the dropdown. Good. Yeah, you're good. Perfect. Create. Okay, cool. And then do the same thing. Go back to the page, refresh it and then come back over here, refresh it. Okay, cool. So now, now as you go in to set up the ad and you get to the second step, the ad set level, you'll hit that dropdown and now you'll see these two. Now you could test these two. This is where your split testing will come in. One ad, you can run to the purchase conversion. The other ad, you can run to the ad to cart and see where your main ones are gonna come from. But really you're optimizing for purchase. It's really the purchase, but you wanna definitely build up the pixel on the ad to cart for sure. And then also you wanna create an audience. So let's create two custom audiences around those same two links. That's super important if you don't have that already. So go to audiences. So I don't know if you have it here already, but... So these are other audiences I've had from other previous ads I've made. Okay. Like this was my biggest one. Right here, 64,000 I had off of that. 66. Okay, good, good. So now just create audiences around the purchase and the ad to cart. So am I going here? Yeah, create audience, custom audience. And the reason why this is so important, bro, the reason why this is so important is because it's good to have a custom audience around the ad to cart so you can turn that into a lookalike audience. You need to create the custom audience first. Facebook has to get at least 100 hits on that ATC page. And then you can turn around and create a lookalike audience. So Facebook will go and find people. They'll simply clone that ATC audience. But it has to hit 100 hits first. And then Facebook can clone it and find you more people, find you literally millions more that you're not hitting and you're targeting. They'll find you millions more that fit that same blueprint of that individual, of the people who added to cart. That's the reason for all this with the ad to cart page. But the reason why this custom audience is so important for the purchase page is because you need to start excluding these from seeing your ads. So as people purchase, I hope they're not seeing your ads right now, you know what I mean? Because they probably are. You need to exclude that audience. Okay, I got what you're saying, yeah. Right, so let's hit website, hit website. And then this is pretty much the same type of setup. So all website visitors, you're gonna hit the dropdown and you're gonna go to contains. So hit that dropdown all website visitors. Yeah. And then go down to our specific pages and then paste, yeah, contains and then paste in that URL. The URL for the ad to cart, the sales page and then the URL for the thank you for purchasing page. Yeah, so we're creating two different ones there. Yeah. And then again, it's everything but the HTTPS and the semicolon and the two forward slash. So take out. Oh, I'm gonna have to, when I copy it, I have to copy. Yeah, just copy, yeah. Bam, right there. So question, let me integrate this. So this press okay or do I have to add? No, you can turn that 30 to 180. Turn that 30 to 180, 180 is the max. Turn it to 180 and then name the audience. This is ad to cart, right? This is the sales page. Yeah, this is ad to cart. Yeah, yeah, so create that audience, just name it. Name it. This is called the landing page first, not the purchase page. This is the... They clicked on it and then... They clicked on the ad? They can't purchase from here. Okay. To the other one. This is, they click on the Facebook, learn more and they come here. Yeah. Okay, so this needs to be page page website viewers or website visitors. Yeah, but be, you know, be very specific on which page, you know, MT, yeah, perfect. Website visitors. So this is an audience, bro, that you should have freaking created a long time ago. These are people here that you need to keep retargeting. And here's how we get this specific because there's many people that are gonna fit the criteria of this. So for example, one person that lands on the page, that's a website visitor. Another person is someone who lands on the page, clicks on buy now, goes to the ad to cart and thinks about buying. That's also a website visitor. And then the third person who's also a website visitor is someone who purchases because they hit the landing page, they go to the sales page, they buy, they go to the thank you page. That's also a website visitor. So we have to be very specific with this. So what we're gonna do is we're gonna exclude, so these are specific. These are people who only visited the website. They did not click on the button to land on the sales page and they for sure haven't purchased. So we're going to exclude. So hit the website, go to specific. And now these two, we're gonna paste in the sales page and the thank you for purchasing page. So my sales page, this page, I have integrated into my website. So technically that'd be a different URL, correct? Yep. So I'd have to use that URL, not the Cartier URL. No, this is a URL right here. Even if I have it, like if I go to my main page here. So if people come to my website, I have that page as my website page here, that URL is gonna be different. Yeah, that's a different URL. But at the same time, why don't you include that link too? So you could include both of them. Or in this case, exclude. We can exclude both of them. We wanna exclude anyone who landed on this page. But I get, so- And they're two different links and that's fine. When I go back to it, I'm gonna link it to my website page and not the Cartier page. And that's more so for branding purposes. See my fact, it's mine. So don't include this one. Or is that not needed because that one's really not being used on the backend. Whichever one, you could use both of them. Why don't you just for the hell of it, put both of them in there. Yeah, just to be safe. Just put both of them in there. So both of those links are gonna go in there. And the third link, which is the thank you for purchasing link. Gotcha, because I get what you're saying. So I never knew you couldn't put the HTPPS in there. You can, it's just not necessary. Yeah, it's not necessary at all. It's just the URL. Because sometimes that HTTPS, sometimes HTTP. So you never know where this website may end up someday. But as long as it's the same URL, you're fine. I got too much shit open. Now when my audience is gone, shit. So here, here's your, yeah, you could just create a new one, create audience. Yeah, it should have already been open, huh? But it's all good. We'll just do it again. Okay, so we're gonna, yeah, this is the exclude. There's three links that should go there. And then add back the other one. Yeah, add back the other one. Question, did you finish your Facebook ads course? Bro, I haven't. What I've been doing is I've been like physically, manually doing it. Like I have the entire like blueprint where I just, I'm selling it at the same price point, which is either 997 or 500. But rather than it just being video, like I broke it down to five coaching calls and people are buying that every damn day. So it's, but it's time consuming, right? Like it's taking all my time on these coaching calls. But at the same time, what it's really allowing me to do, that's why I'm thankful. Because what it's allowing me to do is really solidify the offer and really solidify the product, right? Because I'm actually getting on these calls. I'm going through the entire coaching myself and I'm finding out what's needed in the damn call and what's not, which will help me put that into the actual course and then create the videos based on what I'm experiencing. You know what I mean? So going through it one-on-one coaching is step one. And then solidifying that and then turning it into a course is where I'm at. But yeah, it's 99% there. All I gotta do is record a handful of videos. But what I'm saying is those videos, I've been doing live with people, you know? And have you been putting those on Facebook too or no? No, on YouTube. No, because what I end up doing with that is I, is that what you meant? Putting them on YouTube? Yeah, I meant YouTube, sorry. Yeah, yeah, no. No, because what I really end up doing with that is I record it, but I give it to the, I give it to the client. You know what I mean? So I make that part of the entire package and I allow, you know, I make that, you know, justify the price of what I'm even charging because they get the recording with it, you know? Yeah. And it's exclusive. I just give it to them. I gotcha. But this is one freaking part of the course, bro. Yeah, yeah, I can tell, this is it. You know, this is a big, big part of it. But you're my boy, you're already a past client. So that's why I'm just freaking hooking you up and spending time with you. So it's all good. But this is a big part. Yeah, custom audiences is what everybody forgets, man. Everybody forgets custom audiences and then everybody forgets the custom conversion. But it's, it's being specific with this, right? So. Yeah, like I made it, but I didn't make it like this. I mean, this is, this is way different than what I was even attempting. Like I was talking to myself. We're going to name it. So, so again, go back down to the name and let's be very specific with that name. Website, MT, what was it, MTM? Website visitors only, like these are only website visitors or you can put only what, whatever. Yeah, like however the hell you want to word it. You can always change the wording as well. But very specific. They haven't hit a sales page. They haven't hit a thank you for purchasing page. They've only hit the web page, the landing page. This right here, bro, is an audience that you will always retarget. Okay, you'll always retarget this. You'll always include it in the targeting website visitors. What's that? So this is done now. Yeah, this is done. So hit the blue one. Now I'm going to do the same thing with the people who've actually landed on the checkout page and then the people who've actually purchased it for the thank you page. Yeah, yes. We're going to create the sales page. So add to cart the sales page. That's going to be a custom audience. And what you're going to do with those people is you're not, you can always retarget them but then now you can even get more lasers. Different add to them. Yeah, bro. That's a whole different add. That's a whole different add. Maybe throw them people a discount. Hey guys, this is Dr. Cruz. I noticed you run the sales page. Hey, a lot of people are freaking struggling. We want to help out as many people as we can. So what we're doing for a limited time only is we're giving you 20% off of our course. Here's the discount code, but you must purchase the next 24 hours, right? You could start throwing out videos like that, bro and targeting that specific audience. Yeah, so, and then you would clone, you would clone your sales page. Now that would be retargeting under traffic. What you've been doing is traffic from the beginning. It's not traffic from the beginning, it's conversions. When we retarget, it's traffic. So for example, what I would do on the retargeting of a custom audience who went to the sales page, the add to cart, that's a traffic campaign. And you're retargeting that audience with traffic. And what I would do is I would clone your existing sales page, clone it. And now we have a clone, we have a separate page for those traffic retargeters only. And as they click on learn more, as they see the ad, they click on learn more, you're offering them a discount. As they click on learn more, they go straight, it's a traffic ad, they go straight to the sales page. And now on the sales page, there's a countdown clock. Because you said that in the ad, you said in the video for 24 hours only for the next 12 hours, we're gonna give you 25% off, but you must click now, go over to our sales page and place your order, finished checking out. And on that, I would for sure have a countdown clock to fit the promotion, you know what I mean? And then once that countdown clock ends, it expires and it goes to a third page, it goes to a separate cartridge page where the offer expired. It's a full page of offer expired. And then you create a custom audience around all those people too. So question with that though, because a lot of the cartridge pages aren't linked unless you set them up into the website, they're not there, they're just landing pages off of an ad. So if somebody clicks on it, sees it, contemplates it and then clicks away, because they decided to scroll up on Facebook or on their app, now where would they go back and then let's say three hours later, like you know what, I do wanna buy that, let me go back, where are they going back to? Well, that's a good question. Well, I guess with cartridge, you could have that code and in the pop-up, they have the code from before if they remember it, they could type it in, right? Yes, yes, but at the same time, as you're running your retargeting ads, as you're running that ad, when you set up the ad, you can set up the amount of times that they see it. So I wouldn't even worry about that because I would hit them with the ad. I would make sure that they're seeing my ad freaking five times a day. How do you do that? I didn't know you could- Yeah, as you go into the ad set, the second step, there's a setting in there where you choose how many times they can see it or you set like a limit. We'll go into that part, but you can set a limit on how many times, how many impressions, how many times an individual, how many times you want them to see it. Oh, shit. So I would let that bad boy just run because at the same time, it's a smaller audience. So it's not like Facebook, even if you set 10 bucks a day, 20 bucks a day, whatever, Facebook is not even gonna spend all that because it's not the biggest audience. It's retargeting a custom audience. So if the budget doesn't even spend it all day, then it doesn't spend it, which is a good thing. So you don't have to worry about overbudgeting for a retargeting traffic ad to an audience like that. So I would let that thing just run. I'd let that shit run freaking all month. Like let that shit run. Whoever lands in that audience, they're gonna keep seeing my damn ad until they purchase. And when they purchase, then they land on the thank you for purchasing. And then the way we're setting up is that thank you for purchase visitor is excluded from any of these future ads. So that way people don't continue to see the ad if they end up purchasing. So every time they're on Facebook, bro, they're gonna see you the damn discount code. So with that, all right. So this is one of the mentorships when I ran. I collected 64,000 people with that. I can now set another ad saying, hey, I saw you guys, whatever, looked at this. We are running a special 24 hour discount by now. Now it's only gonna hit the 64,000. Yep, for sure, for sure. And again, you can set how many times per day they're hit. They see it, they see the ad. But yeah, and then again, even if Facebook doesn't get to all of them, like Facebook won't spend all that money. So they only spend that full daily budget if the audience is fully, fully there. With 64,000, that's a lot of people. So that's a good audience to hit for sure, bro, for sure, for sure. So we were at, which one were we on? We were on website visitors only. So let's go back into that real quick. Actually, well, yeah, you can hover over like that. People who visited, yeah, let's look at it real quick. Well, this is the one we just created. Yeah, that's the one we just created. So the rules include people who visited that URL. And then we exclude anyone who visits, scroll down. We excluded anyone who visited. There should be three links right below. I don't see below Brandon Cruz's pixel. Is there anything below that? Yeah, there we go. Keep going. Yeah, there were there, it wasn't scrolling down. One, two, three. Click on edit, click on edit. Let's go back into it. Oh, there we are. Perfect. No, they're there. They're there. Okay, good, good. So this is website visitors only. Now you're gonna create the other audiences at Tocart and then you also put in there, exclude people who land on the sales page. Yeah. You know, I'm gonna do it. Yeah, you can do it right now. Okay. So we're gonna go with that one. We're gonna go to this one. So this is the, this is the add to cart. Now there's the add to cart to purchasing. So this will be named. Yeah, ATC, perfect. Okay. And then exclude anyone who lands on the, thank you for purchasing. And this one too, right? No, no. It's just, what actually, is that the page from your, no, no, it's only, it's only the thank you for purchasing page. We're excluding only the thank you for purchasing. Oh, so we don't wanna exclude the people who landed on the page. Okay. I thought you were saying it. So we wanna do this one. Yeah. Exclude these people. Gotcha. Actually, no, I know what you're saying. Were you saying- I thought you wanted to like, ultra-specific. Yeah, you could do that. You could do that. Add to cart, yeah. You could do that. You could do that. So you're saying- What do you recommend? You're saying exclude the people who land on the landing page. Yeah, because they're not as serious as the people who went to the cart. Yeah, do that, do that, do that. So like, let's say this is like warm traffic and the other one's like hot traffic. Oh yeah, for sure. For sure, for sure. So again, people in this audience, it would be, it's gonna be less than people who landed on the landing page. Right? So that's why this retargeting ad should be running at all times. At all times. Okay. Because we're not, we're never gonna spend as near- Yeah, because Facebook's not even gonna spend that full budget. Gotcha. They won't even spend the full budget. Okay, perfect. So add to cart. So that's a good audience right there. And then yeah, and then do the last one for purchase. So what are we doing this one for? So people who have purchased that. Yeah, people who purchased the whole. Why would I wanna run them an ad? No, you, it's actually the opposite. You don't wanna run them an ad. So this is so you can now start to exclude them from seeing ads. But aren't they already excluded in the other two? No, they haven't been. Well, if you're running ads to those specific audiences, yes. But this is gonna be another audience that you simply exclude. So in that ad set, as you included all those other ones that you showed me earlier, you're gonna always for sure exclude this specific one. So I'm not even putting anything in the top one then. No, yeah, no, it is. It's not down there, it's at the top. So you don't do it here. You don't exclude it here. You add it there. This is, and then you X out that exclude, X out that bottom one. And then just name this one MTM customers or MTM clients. This is people who landed on the thank you for purchasing page. These are customers. So this is an audience that you will always exclude in your setup, in your ad set setup. I got you. Okay, these are people that don't need to ever see another ad. What if I wanted to upcharge them? Exactly, that's how I was getting ready to say. Or if you wanna run a completely different program and say, hey man, we're reaching out to all of our existing customers. We're running something super special this month. Yeah, for sure. That's a specific ad to your customers. You could do it that way too, for sure. Gotcha. So now, let's go to, so now we're set up. We got custom audiences, we got custom conversions. Now, actually you know what? Yeah, they're all ready, ready. Scroll down, is everything ready? Everything green, green, green, all the greens? Yeah, perfect. I wanna go delete some of these old ones. They're just used to- Yeah, you could delete. Yeah, you clean it out for sure, for sure. So now, let's click on the dots in the top left. Click on the dots, click on ad manager. And let's just go through a sample, just real quick. Hit the green, create. Can I edit this, like redo this? It should be there, it should be there. Delete it, just delete this then? Yeah, you could delete it for sure. I just, this kinda starts today, but I mean, based upon what we just said it. Turn it off, yeah, you can, and that's another thing, man. When you get, when you set one live, like especially if it goes live, turn it to mess with it every again. Like if you forgot to do something, turn the damn thing off and start over. Like don't edit- Delete it, don't try and- Yeah, don't try to switch it out. Don't try to edit it, don't try to add something. Like no, like that'll throw everything off. Okay, so I'll go and delete that then. Yeah, delete that. So now go conversions and then what you're gonna wanna do is go ahead and hit the continue. What you wanna start doing too, bro, here's just next level shit. Like you wanna start doing it this way for sure. The campaign budget optimization, this is where you want to start headed. Like you wanna go in this direction. That gray needs to be blue and you need to set your budget right here. Yeah. Okay, and what you wanna do is you want to create multiple ad sets. So for example, right now, you're probably targeting multiple keywords. Maybe even multiple cities, but if you're not targeting multiple cities, then let's say you're targeting New Jersey, you're targeting just that area. Okay, then most likely I'm just assuming I'm willing to bet, you probably put in more than one keyword in the targeting. Right? For this one wouldn't be as specific because this one, actually I could go like worldwide with this. Okay. PT's in Australia or New Zealand. Okay. For this one, I do have courses that are more specific where I need to hit North Jersey, South Jersey, all of New Jersey, New Jersey and New York. So here's what I'm saying. The budget is set here and as you go into the ad set, each one is going to be separate. So if you have multiple cities, that's a separate ad set, not a separate ad, a separate ad set. If you have- That's the second one. That's the second one, we'll get there. If you have different interests targeting, so the demographics, let's say you're targeting people who follow and good targeting is actually targeting competitors or targeting brands. Not exactly an interest, someone that loves to work out. Not really that. It's actually targeting the competitor. So who's the biggest name in the industry? That's a good targeting. Or what's the biggest brand in the industry? That's a good targeting. What if they don't pop up? Cause I know you use that pet smart or pet shop, whatever it was. Yeah, yeah. I try to do something like that if they don't pop up on the area. Yeah, if they don't pop up, then try something different. But if it's a big enough brand, it should pop up. And I've seen some that were huge brands and they didn't pop up. So then you'll have to get creative and think of a different keyword, but- All right, question. If this only work of somebody has a pixel, if I went onto somebody's else's website, like you're saying the biggest person, right? They have a pixel on it. I see it lights up. Can I take their URL and just make a custom audience off of somebody else's- No, but if they're big, that's what I'm saying. You type in that name in the targeting, they should pop up if they're really that big. What if they're just big for the area, but not nationally, but just the area? Like we have competitors that are in here. Or actually, let's talk about this. This business is a different business than mine. It's not my main one yet. And it's more education. So there are bigger ones that are nationally, but they do targeted ads like this and stuff like that. So if we're targeting the same people, which is just PTs across America, would I be able to just go onto their website, pop their URL and create a custom audience off of it? No, you wouldn't be able to do that. You wouldn't be able to do that because that URL doesn't fit your pixel. That URL has to be around your pixel. Okay, I was wondering like you just make custom audiences based off of other people's shit. Yeah, but what you can do is you can target that person's Facebook business page. So if they're really that big, they should have a big following on Facebook. And if they don't, then that's not really your targeting. Okay. I got what you're saying. Okay. You know what I mean? But we'll get there. That's the next step right here. Campaign budget optimization. Your budget, set it here. Set it here, whether it's daily or lifetime. And those are two different types of ads you may want to play with. Run one ad with daily budget. Run one ad with lifetime budget. And after a few days, give it about five days. After five days, see which one pops. And then just shut off the other one because sometimes lifetime budget is better. And it's the same dollar amount. Now if you're running two different ads then you're obviously gonna be spending double, but you're not gonna be spending double the full duration because you're about to shut it off. You're only given a few days. Correct. But sometimes daily budget is good. And then I've also seen lifetime budget. So if I'm going 20 bucks a day and I'm going for, let's just call it seven days. Okay, 20 bucks, there's 140. I'd rather just change it to lifetime budget, put in 140 and then set the calendar for seven days. That way I give Facebook flexibility daily. I don't cap Facebook. You're capping Facebook. You're capping them and only giving them 20 bucks a day when sometimes that ad could be performing very, very well. And they could have spent 27 bucks a day on that day, but you capped it at 20. So it ends up being the same dollar amount. Again, yeah, I would just go that. Lifetime budget 150 and let that write. Let that write. So that's CBO. That's how you should be setting up right there. Now go to the next step. Next, hit next on the blue button. So now here's where we go to the actual, what we just got done doing, the custom audiences and the custom conversion. So yeah, and here's the thing. The ad set name, yeah, retargeting the 10, 14, 30, that's cool, whatever is gonna allow you to remember what ad set this is. Like only I see this one, right? Yeah, only you see that. So that's good. But now what I'm telling you, now we're in the ad set. So not only are we gonna choose that conversion, so scroll down, actually look for that pixel, that pixel should be right there as well. There's, okay, perfect. So make sure you get that pixel. And then the conversion event. There is our custom conversion. So now we're very specific. And what I'm about to show you is how to see that in the analytics and how to see that in the column, on the dashboard. I'm gonna help you customize the dashboard so we can only see MTM purchase and MTM add to cart. So we'll be able to track those numbers and we'll be able to look at those numbers just from the dashboard. Okay. Okay, we couldn't do that before. We're gonna do both of these purchase and add to cart. No, no, you're gonna do one at a time. You're gonna do one at a time. And it's really purchase. I want to, I'm optimizing for purchase. That's really the biggest one, the most important one. Okay, so now here goes our start and end date. So just like we set that, that CBO 150, there's the start and end date and run it for, you can do it however long you want, seven days, 14 days, whatever. But you want it to be at least, in your case, bro, like I'd go at least minimum 10 bucks a day. Like you want to start up at least 10 bucks a day. So if that's 150 lifetime, then that's a 15-day run, you know? Why does that always do this? Here we go. So that's a week, seven or eight days, seven and a half days. Perfect, that's perfect. Okay, good. So now right here, custom audiences. So you have a ton of them and you can add whichever ones you know are relevant. I don't know which other ones are relevant, but for sure the website visitors only, that's an audience you're gonna always retarget. So let's just do a quick example real quick. That one right there, you'll always retarget, always, always, always. And then you can always retarget add to cart as well, even though this is gonna be a more general ad and it's just to get people in the beginning, I could still retarget my add to cart. But again, that add to cart is very, very specific where in the future you wanna maybe talk to just them. So add to just them, you know? So in the previous one, the previous one I made this one, which is 64,000, this was all run to that add to cart, well, what we now made add to cart. So I can make multiple here or only do one at a time. No, you could do multiple here for sure. Yeah, you could do multiple here for sure. So with this, I have courses too. So if somebody who's interested in one of my courses and being interested in this part too, I can loop that in too. We're okay with that, right? Okay. So that's where my mind was in terms of making these custom audiences. Okay, I had 6,900 people interested in this and click on my page or view it. Let me retarget them with a different product to have as well. So that's kind of where I was. Yeah, for sure, for sure. And as long as I always tell people as long as those products are aligned, then shit, retarget all of them. Like, you know, in your case it's all fitness. I talked to some people where they're affiliate marketers and they're offering different types of products. It's like, dude, no, if I land on your page and it was about freaking nutrition, don't run me and add tomorrow, just because I was in your audience, don't run me and add tomorrow, selling me some freaking shoes. Right, like it doesn't even make sense. So as long as these audience are all relevant, then yeah, for sure, for sure, retarget them with what you're offering. So the exclude, the exclude will always be customers. So yeah, you can add as many of those in the include spot, but again, what you'll do is click out and then hit that exclude. That will always be customers. So MTM customers, right there, perfect. Okay, so and depending on these audiences, man, depending on how big these audiences are, a lot of the times you don't even have to worry about the location, the age, the gender, or the detailed targeting. Because if those audiences are big enough, that's where Facebook's spending the money. Facebook's just retargeting those audiences. Well, I already know my niche is from 23 to probably 40 years old, maybe probably younger. So can I just knowing that exclude that shit and just really narrow that down? You, what do you mean exclude? Like people under 23, they're not licensed. So I know. Gotcha, gotcha. That's gonna be a waste of money. Yeah, yeah. People in my profession over 40 are, they're doing whatever and they're not gonna be the ones interested. So this is my niche right here. Yeah, that's your niche if you didn't have all those audiences in. But as I'm saying, if those audiences are big enough, Facebook has just focused on those audiences and not even looking for other people. All right, but in the past, I've always set these parameters 23 to 35, 23 to 40, so. If it worked and then continue to do the same thing, continue to do the same thing. Well, I'm asking. So if in the past, you know, with let's say course retarget and MTM 623, I had run the ad, I had set age 23 to 40, then most likely pretty much everyone who clicked on that should be between that range or no, or is it gonna still have people that are outside that? No, no, go ahead and put the age. Put the age, that's fine. Just to double, just to ensure that it's the right age. Like, yeah, you could go ahead and put that, but it's not really necessary. It's not necessary at all. It's not necessary at all. Fair enough. Again, depending on how big those audiences are, if those audiences are big enough, then that doesn't matter. Okay. But if those audiences are not that big, then yeah, continue with breaking it down even further. What's considered big versus not? A thousand or more in that. Yeah, a thousand or more in that audience. Is big, okay. Yeah, minimum, a thousand. Okay, understood. Yeah. So that's that, leave it on automatic, leave it on automatic. We used to teach edit, but it's automatic, leave it on automatic, because Facebook knows where to place that ad, and they're only gonna place it on the platforms that are performing. So let them find that placement for you. Okay. So that's that. So now hit next. And then now here's the last step. Just put anything for right now. Like put any image, put any video, because what I wanna show you is after we publish. All right, I know which one I'll use. It's all, this was actually like my retarget video. Like I ran my first video, which was this guy. I created all that data, 6,400, 64,000, 6,900, and I'm gonna retarget them with this video. Okay. Does that make sense? Yeah, that does. Mine, okay. Yeah, for sure, for sure. All right. So did you put, did you put all, did you include all of the custom audiences in that include section? Were those all your audiences or? There were probably a couple more, but those are the big ones. Those are the meat and potato. I mean, I could go back and add a couple more, which would be a couple more thousand or whatever, but. Okay, because that's what multiple ad sets are all about. So let's hit, let's hit, go ahead and put the URL in there, put the landing page URL. So when you bunch, yeah, let's just add this real quick and then hit publish and then I'll explain it. So I had another question too, to make sure my pixels were correct, because I know you said with the update, you don't need like the view content or some other crap. Does that make sense? Well, the view content was the conversion event. We put our own conversion event in there, but yeah, you want to for sure make sure your pixel is the right one, but you'll see it right here. So scroll down the default. So this is the default offline set for Dr. Cruz. That's the ID. No, this is fine. My question was on, not this page, we're going to have my actual cart row login. Yeah, here we go. So sorry to take you like five different ways here. No, it's all good. So if we go here, this page. So this was the whole thing, but do I need to redo this or is this fine? Okay, so you have, let's see, click, click and then just go up a little bit. Yeah, click right there and then just, okay. So you have, no, that's fine. I mean, did you- This was the one I think, you helped me set this up back in- And we put a standard event in there, right? June or May or something. Yeah, let's do the pixel again and not include the standard event. So let's just delete that and let's paste in- The standard event. The standard event is when you chose what it was. It was a page view. So let's just delete the whole thing and let's just paste in because I can tell it's that bottom section which is what we don't need. So let's just do it again. Delete it and let's go to the As Manager and paste in the pixel again. So hit the dots to the left. Actually, you know what? Real quick, real quick on this, put the, you already put the landing page. Yeah, just hit publish on this one. Let's just get this one published real quick. All right, you said I could pick how many times I want someone to retarget. Yeah, but yeah, we'll get to that part but that's not what I wanna show you real quick. Just hit publish, but we can always go back to that part. Hit publish so this can go in and then hit the dots, the dots in the top left. But let's go to, shit, where were we at? We were going to- Get the pixel and put it in the page. Yeah, so hit events manager. Hit the dots and then events manager and then you'll see it right here. So click on add events. Where is that? Right there, down below the graph, you see add events. Oh yeah. And then from a new website and then install code manually and then click the green one. Copy code. Okay, so now it's copied. So take it to the page and just paste it. What's all this continue enable advanced add event code? That's if you wanna add different event codes and that's what was added before but it's not needed because we have our own, the pixel is all that's needed and now we have our own custom conversions. We set up our own code which is the custom conversion. Gotcha. And then so yeah, so that's saved. That's good. And if anything, maybe do that on all your pages just put that pixel. Yeah, might go back and do that. Yeah. Okay, cool. So here's what we just did and so here's what you can exit that. And then hit that and then go back to the actual ad, go to as manager. Okay, so here's what multiple ad sets are. What you just set up is you included all of these audiences. Now, as you run that you're not gonna really know which audience is the one that sale came from. So what multiple ad sets are is when you separate all of them. You're either gonna separate all of them and if you have 10 of them then shit you don't really need, you don't wanna put all those 10, you don't wanna separate all those 10, just go with four. And this is just how you split test. This is the definition of split testing. We have to split test these audiences because we don't know which one's gonna pop. So a multiple ad set is when you click, go ahead and check the box, check the box to the left of the, yeah, click and then click on the middle tab. Facebook's loading here. Yeah, we'll check the box and then we'll click on the middle tab, which is ad sets. And then you can either do it where you're splitting all of the audiences or you can do it where you're splitting the targeted interest groups. So in this case, okay, perfect example. This right here is gonna be retargeting. Okay, this is gonna be retargeting. We're retargeting all of our custom audiences. But what we're gonna do, actually go back, X out of this, yeah, we're not gonna open it up. X out of this. So now, now what you're gonna do, so here, so let me explain this, let me explain, we're in the second tab, we're in the ad set. We have the CBO at 150, right? We have it for seven days. What we wanna do is we wanna split test. We wanna give Facebook more options. We wanna give them more targeting options. So for example, one ad set is gonna be this one. Let's just leave that one. All those audiences are freaking bunched up. They're all being retargeted, leave that. Based on that same 150 budget, we wanna create three other audiences and those will be completely cold audiences. So now we got 150 being spent across four different variations. Did that make sense? So here's what you do, you click duplicate. So right there, you duplicate and you turn that one to three and then duplicate. So now, leave that, leave that, leave that, leave that. Just hit the blue one, duplicate. So now we're taking the same 150, but we're gonna throw it across four different variations. All we're gonna do in this second one. So this is, go to the very top, it should say copy. Yeah, this is, okay, so now you got three copies. Okay, so now you wanna, you gotta really make sure we know which one we're in. We're in this copy. We're gonna delete that copy and we're gonna target one keyword. So again, whether it's a competitor, whether it's a big brand, whether it's an interest, fitness or whatever, but it's one keyword, or whether we're gonna target a specific city with that keyword. So all this is, is taking that 150 and giving it multiple variations, giving Facebook multiple variations to work with rather than just one, which are all these custom audiences. Because after a few days, you're gonna see which one pops. Maybe the keyword of targeting the big brand is popping more than these other three. Facebook ends up putting all that 150 into that one rather than trying to spend it all on this one when that one's not performing. So, if we wanna target a big brand, right? Yeah, so all you're doing in here is you're gonna scroll down, scroll down, scroll down and all this right here, you're taking out all that. You're taking out all that except for the exclude. We're gonna always exclude customers. Always exclude them. Down, we're gonna, okay so if you're keeping it United States, keep it, keep it, keep it United States, but all we're gonna change is the targeting, the interest. So that detailed targeting, right up, up, the detailed targeting, that right there, edit, that's where a keyword goes. One keyword. So there's another company that does something similar what I do, they're in like, at West, but they're not that big, they're not, they might be big, but they're not that big. And he does a lot of sponsored ads and stuff like that. Yeah, rather than if they're not nationwide or global, then it most likely won't populate. So try to go more broad. So should I just type in my profession? Yeah, try that physical therapy, but you're not looking for job titles, you're looking for interest. So that's a good one right there, physical therapy, interest. Why would I want interest? Because I could have, let's say you hurt your back and you clicked on Facebook that you're interested in physical therapy, you're not my target, I need the physical therapist whose, their job is physical therapy. Oh, you're looking for freaking the damn physical therapist? For this one, yes. Okay, well then shit, yeah. My other business, my main one, which I have a clinic, yeah, I'm looking for patients. Gotcha, gotcha, gotcha, yeah, for sure. Okay. Then in that case, go with job title. Okay, that's what I've done in the past too. Yeah, yeah, for sure, for sure. But the point is, it's one, it's one, it's one. And then we're gonna go to the second one. Actually, you can go to hit publish, you can hit publish, so that's all we're changing. That's all we're changing. Okay. That's all we're changing. So go ahead and hit publish. Yeah, up there, yeah, put it up there for sure. You wanna label it up there for sure in the title. And then go ahead and hit publish. Oh, it's publishing all of them now. No, it's fine, it's fine. And then let's just go down to the next ad set. So that's that one, go down to the next one, which would be, I think it'd be the set below that. Or yeah, click on, click on, whichever one says copy, whichever one says copy, because we got two more copies. Well, they all say PT now. Okay, that's fine, that's fine. What we can do is, we know which one we changed. So it's the second one is PT. The third one is the one we need to change. So it's this guy. Yeah, so it'd be that one. So now, you go down, choose a different targeting, and then list it there as well in the title. And that would be, your third targeting. And then you do it again for the fourth one. So I don't know if I need this then because unless, like this one's pretty specific as it is, it's your physical therapist. So unless what you're saying, do this by location, this second one. You could do it by location. So one, one, you're targeting US. Do a different one where you're targeting US. Do a different one where you're targeting only a handful of states. Do a different one where you're targeting only one state. That's split testing. Okay, so we did. Why does it keep going back to this top one? We want this one. All right, whatever, they kept that there. Yeah, it might be that. Why are there four of these? These are the ad sets, the one with the four triangles, right? Yeah, that should be the ad set, yeah. So why are there four? One, two, three, four. Yeah, there's four, because we had the original one and then you turn, you duplicated three. So now you have four. I thought the original one wasn't popping in. Yeah, the original one's at the very top. That should be the original one. So that one got, I deleted that one then. Okay, so when we hit publish, I just learned something right now too, my bad bro. When you hit publish, it publishes everything. So we had to go each one first and then we publish last. So if I can do original, I was retouching all these, that's not a big deal. So we want, we're gonna do location us. Exclude, okay, fine, that's that. And then, I don't know, it's still one. Why does it push it down? Does it just push it down? All right, there we go, that's that. And then location. Perfect, and then yeah, choose a different. This has to be deleted. Yup, perfect. So now you have, okay, this is a third one, right? Not the fourth one? This is technically the fourth one because we have, it should be original. Okay. That should be the US original Australia. Australia. And then PT, perfect. That's four. Perfect, perfect. So then, did you hit Australia? Did that go through? Let's see, go back to Australia. Okay, so now you can hit publish. Now you can hit publish. Now all of them will publish and then you X out in the top left and now you'll see everything right here. PT original US Australia. That's multiple assets, bro. That's when you really start to see numbers and really start to see which one's showing the, which one's giving you the ROI and which one's not. But at least you're, and it's all based on the same budget. So that's why I'd rather run it to four different variations and run 150 to one variation. I'm just giving, I'm leveraging Facebook, even four times Xing the leverage of Facebook off of the same dollar amount. Yeah. Makes sense? Yeah. Now that right there is multiple ad sets. What you can also do, which you don't gotta do it right now, but it's just future knowledge, what the other form of split testing is, is when you create four different ads. So when you go to the ad, the third tab, click on that third tab, right here, you have a video. Now, if I check the box and hit duplicate, I can also duplicate that three times, but it's either or, it's either or. It's not really both, it's either or. We're choosing four different variations on the targeting to this one video off of that one 150. Yeah. If I wanted to split test again, I would, I would, I would maybe pop, I would, I could, I could for sure keep those same ad sets or maybe even do one ad set, but four different images or maybe four different videos. Yeah. Right? So that's when you go into major split testing to see really where your ROI is at. Yeah, okay. Okay, so just let this one ride, let that one ride and let that, yeah, that's a good one right there. Now, here's what you want to do. Here's the last thing, X out of the blue, one selected, one selected, one selected. Let's X out of all that. And then let's create a custom column. And then this is what I'll leave you with unless you have any other questions. Okay. Yeah. So now let's go to click on the first tab, the campaigns tab, click on that. And then click on a columns performance right there towards the middle columns performance and then scroll down to customize columns. Okay. Now here's what you can do to the very, very right. There's, there's, there's, there's settings that you don't need, man. Like, for example, last significant edit, take that out. What did you say? This one? Last significant edit, take that out. Cost per result, take that out because we're going to add our own cost per result. Quality ranking, I don't really care about that. Engagement rate ranking, X it out. Conversion rate ranking, you can X that out. Frequency, X that out. Link clicks, I don't really care about link clicks, man, I'm not really, it's not, I don't really care about looking at that metric. What all I care about are two things. How many leads came in and what was the cost per lead or how many cells came in and what was the cost per cell. That's really the only two damn metrics, man. All this other stuff really isn't necessary. So you can take away, take away, unless you really want it. Unique clicks, take that out. Unique clicks, you don't need that one. Cost per landing page view. I guess you can leave that reach, you don't need it reach, take out results. We're going to add our own, take out results, bid strategy, take that out. Everything, this is all conversions. So I don't care about that. Okay, I guess you can go and leave the rest. Now click on custom conversions to the left, to the very left, custom conversions. Right there, down, custom, yeah. Okay, so now those are our two custom conversions. So we have purchase and we have add to cart. So check that box total. You're going to go total, total. And then also go cost. Click on those two boxes, cost, cost. Okay, and then go to the very, very bottom left, save as preset and just give it a name. Save as preset, bottom left, right there, save as preset. Check that box and then give it a name. What are we? MTM campaign. Okay, cool. And then apply. Those are the two most important metrics, man. So now what you're going to do is you're going to click on, so scroll up real quick. Yeah, you're at the very top, click on add set. Click on ads. I think it's more to the very, very right. So go back to the campaigns tab and then just scroll to the very right. Click on, and then just take that bar. So there they are right there. So in fact, you know what, go back to custom columns. That's what I didn't have you do. Go back to custom columns, go back to that. One MTM campaign, click on that. You might have to do it again. All I was going to have you do was just, all we had to do was rearrange it. We're not going to be, I mean, you can easily do it again. If you go customize columns, let's just do it again. Let's do it again. Well, we can get rid of that one. X out of that one. Yeah, X it out. Let's just do it again real quick. It'll take one second. Because all we had to do was we had to freaking shift with the freaking shift them. That way they show here and we don't have to scroll. So let's, yeah, get rid of that one. Yeah, get rid of all those. But even if you leave them, I mean, whatever, but I just want those other two to show. These are here, these are here, costs per. Okay, they're already there. So go ahead and take the MTM, click and drag it up. So the add to cart and the purchase. Yeah, drag them as high as you want really. Right there. Yeah, drop it below campaign name. Perfect, perfect. So you got purchase, and then you got add to cart. And then... What are these other two? Yeah, you got cost per, yeah, perfect. So it's purchase. How many purchases do we have? And what was the cost per purchase? Right, how many add to cart and what was the cost per add to cart? So click, so go ahead and save as preset and give it, maybe give it a different name. Or actually, I don't think that other one saved you. X it out. So go ahead and name it. Perfect, apply. Perfect, there they are there now. So now you come to your dashboard and boom, those are only two damn metrics that I care about, man. How many purchases do I have and what was the cost per purchase? Gotcha. So there it is there, bro. That's kind of all I have for you. Awesome. Oh, and then just you said you could set up how many times people will see it? Go into the ad set, check the box and go into the ad set. Okay, so do you want me to go to edit? Click on edit, yeah. And it should be down here in the setting. So scroll down audience, there's audience, there's that, there's that. And then scroll down, go and click on show more options right there. It's either the top one or the bottom one. Show more options. Okay, so in-stream video, block list, live stream, in-stream, click on optimization and ad delivery. Click on that one, click on the edit real quick. Yeah, that one, click on edit. I think that's just for conversions. That actually, that's not that one. Right here, when you get charged, click on, you see it's one of these, click on edit. Actually, this is only available, this is the only available option. Click on that, drop down seven days, click Monday. It's not that one, but let me see if anything is in there. Yeah, leave that as is. Scroll up, it was normally, it used to be right here. No, it wouldn't be up, it'd be down. It was normally right here in this setting. Let's see, scroll back up, right here. Okay, brand saved inventory, in-stream video, audience network standard. Can you edit any of these inventory filter? Can you, is there anything to the, yeah. Okay, click on edit next to the inventory filter. See if that was it. Okay, so exclude, sensitive, full inventory, include content suitable. Okay, limited inventory. Okay, so it's not that, it was one of these damn options, dude, in-stream, exclusion is not that one, in-stream it's not that one. It used to be right here, dude. It used to be right here and I don't see it. But it's just when you're retargeting a small audience and you want to just drill in a promotion and you want to have them to keep see that ad over and over and over multiple times per day, that's when it makes the most sense. But in this case, it doesn't even make sense. Let Facebook run it, how they run it. Gotcha. Awesome, man, this was extremely helpful. You let me know when that your course comes out, man. I think that's going to be like a game changer or I don't know if you have something else that's already done or not, but. It's really all of this stuff, dude. So I kind of gave you, I kind of gave it all to you, dude. Now this is refining it and refining it. Yeah, now it's just making sure that that pixel is grabbing as much data as possible, creating the custom audiences and retargeting. Now it's just content. From this point on, bro, it's content. It's putting out these videos as if it was going out of style. It's content, it's content. You got to keep putting out content. And again, that's where this third step, the ad, multiple ads, that's where that comes in handy, is now running it against four different videos versus one or running it against four different images instead of one. And then as you create these custom audiences around people who are buying and people who are adding to cart, then you create look-alike audiences and now you leverage Facebook. Now you don't have to put in any of this shit. You just retarget your look-alike audience and Facebook has millions of people in that look-alike audience already who look like your custom audience who are people who actually purchase. That's when you're off to the races. That's when you really scale is when you're retargeting look-alike audiences. It's all in the look-alike audiences, but you got to get there first. You got to build the custom audiences and you got to leverage that pixel. So just keep doing what you're doing, bro, and just keep me posted on this damn campaign. Let me know how this one goes. And you'll see it after, give it a good shit. Let it run. Bro, it's 150. That ain't shit. Let it run. Let it run the seven days and then analyze the data. You'll see which ad, you'll go into, watch, let's X out of this, go to the top left, X out. You'll look at the custom column and you'll see, watch, click on the middle one, the ad set, that's where you're looking at. So you're looking at right here, the cost per MT purchase, the MT ad to cart, the MTM purchase, you're looking at these. So on the ad set level, because this is going to show you which ones are popping, but because you put the budget at the campaign, you set the budget on the campaign level, the CBO, Facebook automatically is going to just put that money towards the highest one anyways. Before you start to micromanage it and look at this and be like, okay, damn, that one's not performing, shut it off. That one's not performing, shut it off. But because the CBO, that leverage of letting Facebook do it, they're going to pour all that money on the winning one and you'll just look at the numbers and see which one that is. And they're not even going to pour money at the other ones. But at the same time, you'll shut off the other ones, shut off the other ones just for the hell of it, but Facebook should pour all that money in the highest one anyways. And you'll just be able to see those numbers right here reflect. Awesome. Keep me posted, keep me posted on this one, man. That's a ton of different audiences. So yeah, keep me posted, man. I'm excited for you, bro. Appreciate it, man. Thanks for all your help, man. All right, brother. Mer's going to reach out to you, or John's going to reach out to you next week. Oh, for sure, man. Anytime, bro. Anytime. If you need anyone else, phone them in your way and just keep me posted on the stuff you're doing. Yes, sir, bro. I sure will, man. I appreciate it, bro. Thank you for recording that, because that was actually way more detailed. I thought it was even going to be, so I'm glad to have that video. I'll have it up first thing tomorrow at 11 a.m. Eastern. Yeah, sounds good, brother. All right, brother. Thanks, man. Have a good night.