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Streamed live on Aug 30, 2016
with Per Espen Stoknes.
1. Why rational facts are insufficient to create lasting engagement 2. The 5 main psychological barriers stopping climate communications 3. How to bypass the barriers with evidence-based communication solutions 4. Under what conditions will humans take everyday action for the long-term 5. How individual actions do not solve the climate problem, but do build bottom-up support for structural change
Short bio on Per Espen: Per Espen Stoknes, a psychologist with PhD in economics, director of Centre for Green Growth at the Norwegian Business School. A serial entrepreneur, including co-founding clean-tech company GasPlas, he’s also written several books, among them Money & Soul (2009) and the recent award winning book: What We Think About When We Try Not To Think About Global Warming (2015).