 Let me see ladies and gentlemen Tony Gaskins here Make sure I can I don't have long. We have a soccer game for our eight-year-old today But I'm gonna start doing these over and over and over different ones just because you know a lot of people are looking for Some purpose work another option in their life, but there's a lot of Myths out there a lot of misunderstanding a lot of people who don't Know what they're talking about talking about it and a lot of people who don't do it who haven't had success in it or who have been scammed in it talking about it, so I wanted to come on here and just kind of clear some things up and Dispel some of the myths and help you have a better understanding of what life coaching is Because it's many different variations of life coaching and it's not just what people think it is and it's it's a lot of Shambers and scammers out there, so it kind of it gives it a bad name Just like in any industry you're gonna have you know some crooks and some swindlers So I wanted to do this video so it can live it can stay up and people can you know You can refer back to it if you can't see it all and I'll be here about 30 minutes because maybe 45 Because my me and my oldest son we got to go to my younger our younger boys soccer game today so right now even one a second here and Also really doing this for the blessed business tribe because Put this on here So here's the thing in Lots of people ask what is life coaching what is life coaching life coaching is not counseling life coaching is not therapy and a lot of times people will write me and because I talk about things online They'll write me and say hey, can I sign up for a counseling session and life coaching is not that because In counseling and therapy you will have a treatment plan That individual is licensed by the state They have a degree a college degree. They've taken tests and so It's different than coaching because in coaching there is no state License in coaching there isn't a treatment plan a coach is essentially someone who has a heart to serve and they want to help others. It's really like a motivational friend or an accountability partner and If you pay a coach you're paying the coach for the value that they're adding to your life Just like any trainer just like any consultant just like any Body that you would hire for their expertise. That's what a coach is and coaching spans across so many different categories But with coaching is different because you have to be careful because some people say hey, I want to coach on Depression well, or I want to coach on trauma or I want to coach on Childhood, you know abuse and things like that you you can't coach on those things because those things are Clinical they come from clinical Diagnosis you go and if you're depressed that There's a medicine for that. So a coach is not diagnosing and a coach is not prescribing The coach doesn't have the power a coach could diagnose illegally but a coach cannot prescribe anything a coach can't write a Prescription that you can take to You know the pharmacy and get something for also a coach cannot Not not only prescribe but you cannot label someone as a coach you you don't go and say hey, I think you are a narcissist Even Being labeled a narcissist is done by a doctor. That is a clinical term That's not a narcissist may understand. I mean you may understand it everything a narcissist is but as a coach That is outside of the scope of what coaching is So coaching is is not focusing on the past so much You're focusing on the present you focus on the here and now and how do we turn the pain into purpose? So I remember talking to my friend Danielle be God bless you and any questions y'all have put hashtag Q and Put and in there and I was I look for the questions as well, but I'm kind of giving just general information right now. I Remember talking to my friend my college teammate. We play football together He's in Maryland and he's a therapist and I say hey man Can you help one of your clients write a book? He said absolutely not. He's absolutely not He said man, I get audited at the yin-yang and he said now I can refer my client to you and you can help him or her produce their book and that's a slight an example of the difference between a Therapist and a coach so a coach is really you focus on the purpose work You focus on activating so you help your client write their book You help your client start their nonprofit organization start their for-profit company. You help your client create a plan of action Create a day schedule Create a budget create Any type of plan and then you hold them accountable you set goals You help create the plan and you hold them accountable a coach Similar to a therapist a lot of people have hired me for coaching and they said I've been in therapy for two years. I've heard as much as ten years and then they'll say But I want to coach because all my therapist does is just ask questions She she or he just asked questions. They ask questions and then One client I work with on her book her therapist Doubled as a life coach so a lot of therapists now are adding life coaching to so a lot of therapists have taken my certification course Which is a training course because there isn't a certification in coaching So that's another topic and So a lot of therapists have take taken my training Because they just want to learn more about coaching because it's not necessarily taught in their college program their degree or their masters about coaching and But they double as that because they they can give different insight as a coach That they may not be able to say or do as a therapist because their state's Regulations, they may get audited for certain things. So a coach has a little more freedom and Essentially when you see big-name people like a John Maxwell He's a coach. That's a life coach when you see Tony Robbins. That's life coaching Tony Robbins doesn't have like a degree or A certification may have a certification, but not like a state. That's why it's not doctor Tony Robbins That's a life coach. So it's really turning life experience into Wisdom turning mistakes into lessons turning pain into purpose and a coach can team up with a therapist And you can have your clients say hey You should You know work with a therapist for your childhood trauma But then when you create your plan like your workout schedule You're a writing schedule your reading schedule and you're starting your nonprofit You come to me for that and this what you're telling your client as a coach and I'll help you stay on track with that and I'll help you with the creation and the naming of your company and Help grade you on how many workouts you got in how many writing sessions you completed and that's what a coach does So a coach has to be able to bow out gracefully and say hey That's that's above my pay grade even though a coach may be paid more than a therapist That's outside of the scope of what I do You need to talk to a therapist about what your mother or father did to you as a child And so that's one of the things I've seen is a lot of people trying to come into the coaching But do what a therapist does and that's you that you that's illegal and you will get in trouble for that Is There a particular coach you recommend for confidence no One of the things I do is I don't recommend coaches really like I will promote my coaches through paid promotion on like my story, but all coaches the same and Who I would recommend may not be a fit for you So what I say when it comes to coaching my mentor got life that's a coaching website is Just go through and take the time just like when you online shopping for your next outfit You look through every page and you look at it you look at the material you look at The size chart do the same thing when you're looking for a coach you look at the Picture see how they present themselves you click on their page read their bio see what their story says to see if their story says They have tapped into confidence And if they're in your budget you book that coach you do a session if you don't like the vibe of the coach okay, you go to another coach and Just like with anything when you try and find a financial advisor you try and find somebody to do your tax preparation You may have to go through a few different people before you find that fit and that's the same way you find a coach and We have a lot of coaches on my mentor dot life another one of the Big questions is is about certification a lot of people they write in and they say Tony is your course I CF accredited and The answer is there is no accreditation in coaching When someone is accredited you accredited by the state So the state has a regulatory board that accredits your universities the same thing with So when a therapist gets their license it comes from their college degree or their masters if depending on how far they go and type of therapy they're doing and it comes from an accredited university or College and the state Governs that so they will have to take a state test of some sort I'm not a therapist so I don't know all the ins and outs of that But they have rules and regulations and a governing body and if you break those rules Then you will lose your license The reason why accreditation doesn't exist in coaching is because it's not regulated by the government So therefore the accreditation is only as good as the person or the company who gives the accreditation so ICF knows no more about coaching than I do so I'm not going to go to them for an accreditation because I'm a Seven-figure coach who is a coach for corporations for schools and for individuals so I've worked on every level of coaching and I understand coaching inside and out and I was the first life coach to be hired by an NBA team that isn't a former player and That was a life coach not a sports psychologist the NBA team that brought me in they fired the sports psychologist and replaced the sports psychologist with me and I talked to Hall of Famers who played in the 90s and early 2000s. I talked to Lottery picks who played in the 80s No one had ever had a life coach. I talked to the current players. No one had ever had a life coach Who was just a life coach not a former Basketball player in college or pros on their team and so with me doing that I Understand coaching inside and out so it's no reason for me to go to ICL that is for if you know nothing about coaching you and you Google then you find ICL because they spend a lot of money on search engine optimization and Putting backlinks all over the web. So they come up Number one on Google But when you look at their records because they their reports because they are a nonprofit when I looked at it They spent $600,000 a year in like SEO and web stuff So it comes up as an authority and that's the one downside of Google is You can pay to play. So if you have great SEO You can show up on the first page of Google but not really be that guy or that gal and That's kind of the thing with ICL is it's people who come from academia People who come from like the board who come from running businesses and they say hey, this is a huge market There's a lot of space out here. Let's Place ourselves as the authority as the giant and everybody coming in who doesn't know what they're looking for or what they're doing they will see us as the authority and think that we are Regulated by the government and that this accreditation holds weight and they will Take a certification course through one of the courses we have accredited and the courses will pay us to accredit them And so I've never done that because I have not needed that so Coaching is based on your personal knowledge your personal experience your personal life What you do as a coach, you're not learning from a book in a school you can read a lot of books and have a lot of knowledge that you can share but That's not what coaching is about so with therapy. That's why they have treatment plans because they have Read the books and study which comes from human study and they understand and that's how a doctor can diagnose you It comes from human study So a coach isn't diagnosing but a lot of the stuff that I explained that life taught me Before I was reading like that reading books like that people say oh such such therapist said this such as doctor said that I'm like really and the reason being is because Everything it comes from human study that understanding come from human study. And so you don't have to be accredited your court the course doesn't have to be accredited what you want to look at is who created the training and What success have they had as a coach? Do they understand social media and building a brand on social media? Do they understand marketing on marketing a brand in today's world? Does this person have a brand and success if it's just a course and you can't see the creators of the course Then it's just academics. You might as well go to college Because now four-year colleges are giving life coaching degrees because it is becoming a big business and The way our world works is people gonna tap in on business opportunities Yeah, that's just the way the world works now there when I created my training course certification course There was in certification. You certified by that person. So you will be a Tony Gaskin certified coach Tony Robbins or John Maxwell John Maxwell has a certification. It's probably Between him and Tony Robbins. They probably got they may be neck and neck but And I think John Maxwell may have Partner with ICF now, but it's other big coaches to I can't maybe her name is Lisa Nichols I think I saw her course and maybe it was with ICL So ICL have spent so much money and they've fleshed out their business to where they've positioned themselves as an authority To where if you want respect You will get their accreditation. I'm not really concerned with that. I'm for who I'm for So my course is for who I'm for I want people to look at what I've built and to see that I know what I'm talking about and to understand that it's training and that it's not a certification like a Therapist is certified because it's not regulated by a governing body It's a training and I like to be transparent and clear about that instead of giving this other image That a lot of coaching courses are doing Just as a money grab I'm gonna say what's the average pay rate my hourly rate right now is $450 Hour for coaching, but that's I've been a coach for 15 years and I've built the personal brand The minimum that a coach typically charges is $25 an hour That's where I started at in 2003 no, not 2003 2007 and I was making nine dollars and fifty cent an hour as a Counselor in a group home Which is not like a counselor, but this is what they call it And so 25 dollars an hour was a major raise for me to be operating in my purpose And I had written a book and I would go up to 30 35 40 45 I may come back down if things were slow and It just came with the marketing and then over time as the demand goes up for your services And as your value increases because of what you've learned the knowledge you've accumulated Where you can help somebody and you can help change somebody's life because of the connections you can make for them then it's like somebody came to me for coaching and It was an artist wanting to build her brand and I put her on the phone with Missy Elliott so because I Had met Missy Elliott and I knew her and I talked to her and so My client in one phone call in one session with me was able to get on the phone with a legend so that's value and That added value you can increase your rate because of the value a guy came to me. He wanted to build his business. I connected with Hall of Famer NBA player he has sports memorabilia app and The Hall of Fame NBA player signed up partner with the guy in business and Got 10% equity. So I also had to increase my rate because of the value that I'm adding And so when you can add value and let's say you create a proprietary process so my proprietary process is called the gap process gap stands for gifts and purpose and It has a bridge so I'm bridging the gap between your gifts and your purpose and I have a Proprietary process that I take you through to help you identify your gifts and then to help you identify Purpose in the gift. So if you create a proprietary process you give it a name Now you're able to charge more because of the value that you're adding now, of course factored into your price is your experience your the demand for your time and But you're not just charging for time You're charging for the value that you can add and so that's why it It varies. I recommend starting at $25 an hour just to get some practice and Going from there That's only how much will be charged per hour and and I kind of answer that so I know you got that Always start at 25 on my mentor that life the minimum is 25 We probably should make it zero for people who just want to get some clients just for practice But I recommend 25 a lot of people who have never coached Don't understand that it is an art form to it It's not just getting on the phone and just running off at the mouth And that's what I had to learn because I started coaching professionally at like 23 years old And I would ask the client a couple questions and the client would talk Maybe five minutes and then I'll preach to the client for 55 minutes And so that's what a lot of coaches are doing a lot of people who have Podcasts a lot of people who have YouTube channels a lot of people who are coaches who are authors who are speakers a Lot of us can be full of ourselves and we like to listen to ourselves talk And that's where we go wrong in coaching because coaching is about service. It's about humility So when I learned that as a coach and I learned that this person this is their money This is their time and they paid me. This is their floor. They need to do the talking I learned how to ask great questions and In their talking in their answer and they discovered the answer for themselves and then I can Confirm their answer or if I disagree with their answer instead of telling them they're wrong I can come up with another question from another angle so that when they answer that they come up with another option and then they see oh and the client will correct him or herself and From the outside looking in we have 2020 vision Or 2015 which the doctor told me that's better than 2020 and I got 2015 vision pray be the Lord That no not does yellow those y'all who wear glasses my mom wear glasses. God bless but on the outside looking in you we got 2020 vision and so We don't have 2020 vision in our own life. We sit there and we'd be stuck in our own life We don't know we'd be paralyzing our own life not knowing what to do But when we look at somebody else's life, we could see the whole field We could we could call the plays because we could see the whole field. We stand on the sideline when you out there taking the snap You're not gonna see it the same as a coordinator up in the skybox and so that's where a coach does and You able to ask the questions to lead your client to the answer let me see Christine Williams God bless you now and so this is a thing Anybody and I created an acronym for listen in my textbook. So My father and I we went to a beach house my partner owned a bunch of Pete beach houses and in 2013 my dad took a certification for $2,500 and he took the certification. It was $2,500. It was a Christian certification and And he said Tony this was such a waste of money He was like they got me reading this book that this man wrote it's on Amazon The book don't have nothing to do with life coaching. I read the book I read a chapter and then the next week I get on the phone with somebody and they asked me about what I read and He was like, I ain't learning nothing And I say, you know what dad at that time 2013 I had started working for the NBA I was a speaker to the NBA rookies to the top 100 high school basketball players I have become an intercontinental speaker. I was a celebrity life coach by that time and I was I Think 20 29 years old So we went to the beach house and I wrote a whole textbook on life is called life coaching a to z and I put the whole blueprint in there and started the course my dad paid $2,500 for his life coach certification. So I made my course $1,500 this was 2013 so now we in 2022 so the course has been in existence for nine years and through this current online system we certified last I checked 2,700 coaches and all different rates sometimes I just feel Crazy and I you know give a discount on it, but Right now for the equivalent of what's in my course. I got a client who she's paying $12,000 for her life coach certification Listen, let me help y'all understand something about paying for these certifications Let me help y'all understand something Yes, it was my main source because I'm an introvert so Me doing a video I even though y'all on here I'm really talking to myself and I'm able to frame it like that Whereas if I had to go outside and walk up to somebody and put a business card in their hand That feels totally different to me. So based on my personality, I was just sending tweets So really it was my tweets that blew me up because I'm a poet and I wrote poetry first And so I would take wisdom from life and I would write it poetically and that is retweetable and so people would retweet it and That's how my brand blew up on Twitter in 2010 and I was the number 25 I was ranked number 25 out of all black men on Twitter Number one was LeBron James. For example number 26 behind was a little Duval It was based on retweet ability based on our retweets And and then they ranked the top 100 and I was working making $9.50 an hour at a group home at that time But I could write I could write poetry and so that's what blew my brand up And so celebrities started following me and then they started reaching out to me for coaching Because they said man if you could tweet this then that that mean you could teach this So can we get on the phone and that's that's what blew up my brand But let me help y'all understand something about pricing with coaching Because a certification is not required you should not be spending $12,000 $10,000 $7,500 $6,000 on a life coach certification because certification is not required so you can go open an office in your city and Be a life coach mentor consultant is slight variations, but it kind of all in the same field You can do that and I'm getting ready to open an office in my city to coach former male Athletes because I was a college athlete and I got a lot of concussions in college and I struggle mentally and And It when you have these concussions and stuff you could feel your struggles and so I know that I'm a shooter and I have to be prayed up and stay prayed up Because I know I'm capable of taking a man life because of how my mind works and So when you know that you got to stay in purpose you got to stay prayerful you got to be with your kids like getting ready to go to the soccer game here in a minute and I need to wake up my oldest son So that he y'all give him a second y'all just walk with me cuz He but he'll be sleep all morning We got to get to his brother game in an hour, but it's only 25 minutes away. So we got a little time T T T T T Hey, we need to leave in about a 30 minutes All right Go on get up now Don't let them come in again. I go on get up sign Y'all forgive me and so because certification is not required You should not be spending thousands of dollars on those certificates Just because somebody talked about they I see up for credit Lord I lost my life I lost my life got some in the court and so that's the problem is What the industry is is people see an opportunity and they'll come in with no experience You know and they'll come in and just from academic. They know how to create a curriculum Or they will get a curriculum. That's been already made or they'll still a lot of people are still a curriculum and then they'll create a course and they'll charge $5,000 But what they will do is when you search how to become a life coach when you Google that All of the certifications that come up on that home page they have spent hundreds of thousands of dollars in search engine optimization and They spent a lot of money in Google ads. So they are doing internet marketing not necessarily Teaching you how to be successful as a coach and so you want to take Your certification course and you want to make sure that it's going to teach you about the business of coaching and Not necessarily how to coach now how to coach if it should be something on there, but That's common sense Like you don't want to coach just like I coach or You don't want to say exactly what I say and that's the problem with the with a lot of courses is they're telling people They're telling people What? To say and do so I got this email, right? I Got this email Today I'm gonna tell you and this what I said is to myself. I say it said The title say I have some money for you Selling your work can be quite difficult sometimes competition stress sleepless nights. You name it I watched some of your videos about dating and it really taught me a lot of things about my mistakes and how to fix them But I feel like your content doesn't sell enough people sell to enough people Therefore, I made three completely free email sequences for your subscriber list for you to test out Feel free to write back to me if you are interested I didn't got that same email from 10 different people Because they took a course and the course gave them a script to send out And so what the course creators don't realize is they creating a bunch of clones and it messes up their industry so somebody They have taken a copywriting course and this copywriting course is being sold to Tens of thousands of people and it's given everybody the same blueprint So in coaching you don't want to be a minion You don't want to be a Tony Gaskin's minion or a Tony Robbins minion So people say hey, can you teach me how to coach? No, that's a gift Like that's a gift or a skill But you develop that because your coaching style should be like your fingerprint If only you have your fingerprint then nobody else should ask the same you shouldn't ask the same question that I ask You should ask it in your way. So when you listen to your client, you hear them a certain way And based on how you hear them you phrase a certain question And you want to trust your instincts and trust your mind on how you ask questions Because if you ask the same exact question that I would ask I could be wrong and you could be copying my mistake But if you trust your gifting and your heart and your service Your question may come up like this if you want to give an exercise to your client your exercise may be If it's if you're working with a coach who they're helping you create a budget It's not a financial coach. It's not teaching you what to invest in. It's not a financial advisor But they're helping you create a budget They may think of something to help you understand the gravity of money to understand Money they may come up with an exercise that says, okay, this is what I want you to do With every single thing that you spend I want you to when you get in the car Open your notebook and write down what you just bought and how much it costs And then tally that price at the end of the day And so the physical act of writing out bubblegum 167 gas one million dollars A hair comb And so the act of writing that out it may send something But if they took a certification That taught them a script for coaching They could miss their creative genius In helping their client go to the next level. And so in my certification, I'm not teaching you how to coach I give you some examples But I'm teaching you how to build a business and a brand so that you can earn a living from coaching and so like one of my Students and and mentees Is uh Latoya Latoya, okay That y'all see on youtube and um amber Um That you see on my mentor got life you see amber amber johnson Um shannon oens That's just a couple that come to mind that's been there for a while now Latoya specifically She is such a learner And she won't just learn from me. She learned from all kind of people, but I know what she learned from me. She does it verbatim She she does it specifically And the quanta wise as well And all of them. I have seen them earn A great living From from using their gift, but just activating What the problem is is a lot of people want something for nothing And so they will take a training And then they'll join my mentor dot life and then they do nothing else now some people do nothing and get booked on there In the last month I didn't got an email from the developers and said of two coaches that got on the site and got booked And didn't expect to get booked and never did the session And so that's why I created my my course. I had one lady sign up for this life coach certification on tonygassoncategory.com and she quit on The fifth video because it talked about integrity and it talked about working on yourself She took it too serious You're never gonna be perfect Coaching is gonna help you be better because when you're speaking this to a client you hearing it yourself That's what helped me become a better husband because people was hiring me about relationships So when i'm telling a woman what her man should be doing I was like, oh, I ain't doing that And it's because I knew right But that don't mean you doing right you know how to eat You know how to work out you know how to budget, but that don't mean you doing it But when you keep speaking it then words Bring life and now You coaching yourself as you coaching someone else And so you grow as a person a lot of people think they got to be perfect before they start helping. No You you help my mama She tells me when she's trying to get some money out of me out of me and she'll write me and I'll be broke Not literally but It's like I ain't got it for you. I got it, but I ain't got it for you And she used to say, uh, you should give from your lack. I'm like what? Give from my lack. I couldn't do that. I'm like that's my in my head. I'm like that's manipulate. You might be a nursing This is what i'm thinking, but then it hit me though And I took it a different way and it meant something else to me It basically what it was what I took it as tonic when you're feeling down When you're feeling discouraged encourage somebody else And by you encouraging somebody else it in turn will encourage you So when i'm struggling in my life, I come shoot a video To teach a lesson from what I just learned and when I see how many people it helps that then helps me Because then I can activate that But back to what I was saying is Certification is not required to be a coach. So it is recommended Now it is required to jump join certain sites like my mentor dot life I require a certification Because I want you to have taken a training one lady. She couldn't afford my certification So she googled and took a $25 certification Now the $25 certification Most likely was a ripoff like meaning they got a certification from you to me Stole all the content and then started reselling it. It probably was worth a thousand dollars 1500 Dollars, but somebody stole it and that's what a lot of the internet people will do They are still stuff and in you to me. I used to have my course on there E dog on people Do $10 sales I go on there. I see my life coach and certification course selling for $10 I almost sprained every ligament in my fingers typing so fast. I got on the computer They're gonna write me back. Oh, well, yeah, we we have found that of course courses sell better from $7 to $10 I say, do you know, this is a life coach certification course people paying $500 for this And y'all gonna sell it for $10 without my approval and they say, oh, well, you have to opt out You got to log in and opt out. I took all my course off you to me. And that's what birth Tony gasses academy.com I said y'all if in the beginning with my intellectual property like this for $10 And so I say that to say You got to be careful what training you take but Right now I would not spend more than $2,500 And if I'm gonna spend $2,500 on a certification course I need to be able to see who created it And I need to see a brand equity The brand equity their net worth for their brand equity. It need to look like At least two million This person and and and you could look like two million and have $2,000 So looks can be deceiving because when I was making $9.50 an hour Because I had went on Oprah to tell my story and I had a picture with Oprah people thought I was a millionaire I didn't make a dime from telling my story on Oprah. But Perception is your reality. It ain't necessarily the reality of the person that you are perceiving and so People can create a facade online. We see it all the time We see it all the time and and I just don't have the energy to come on here No three-piece suit to come on in dressed all up, you know, I'm on here in my My dry fit shirt and it is what it is because When you out here and as a coach and you Selling yourself you you marketing yourself You just want to be authentic to who you are. Don't try to come and create no character and and who is for you will be for you And marketing there's really no rules to marketing. There's marketing degrees. There's marketing companies I've never paid a marketing company. I paid one company what they did I can't remember what they were doing. They were doing SEO. I didn't do SEO. It did not work And so I found the best marketing is you being authentic and you being consistent Just telling your story sharing what you know and being authentic and being consistent all this other marketing works, but What price are you willing to pay? Are you willing to lose your integrity? Are you willing to be seen as a charlatan as a fake guru? To just to sell courses and I see guys who got this much knowledge selling courses for $3,500 and it's like You ain't even did nothing in your life I can barely google you and how you selling a course for the $5,000 $3,500 Google I type your name in google. They give me question marks Ask me who I'm talking about But these guys come out here and sell a course for $5,000 And they just talk talk good game. And that's not what you want to emulate You want to come in with integrity and you got to be authentic to who you are and so I wanted to share that because coaching I just opened my coaching yesterday um for a limited time because I hadn't took Three months or five months or something like that off from one-on-one coaching It's not something that I really do. But When you a coach, this what you should feel like I'll tell you this this is a feeling to know that you're a coach Is when you drawn to it and it's something that even when you don't need the money You still want to do it and I had to take a break because of you know My brand size all the comments and emails and all of this stuff it gets heavy And I got a full family and we biz and we move him but so I took some months off and Based on the coaching What they teach you in coaching people who not coaches they teach you how to set your price And what they say they say take your yearly income and divide it by uh 52 weeks And then divide that by 40 hours a week And that's your hourly rate that you earn Then as a coach multiply that by three So if I did that based on my income my hourly rate would be around $10,000 and so Who do that if some people charge $10,000 an hour for they coaching Some of these youtube guys do that And because I didn't restart the two I reached out one youtube guy Who got a big youtube channel? He had a salesperson call me I said, okay. All right. I see what he on Do you know they told me to do an hour coaching with this man? $30,000 $30,000 in person $20,000 for an hour on zoom I reached out to the author of this here book I don't want to hate on people I ain't gonna show you all the books If this book is about money And I reached out to the author of this book He wrote me back You know how much for an hour coaching? $7,500 Let me show you an email. I just got the other day. I might have deleted it Let me show you an email. I just got I might have dog on deleted it I think I deleted it But the email said I didn't want couples coaching. I just wanted coaching for myself $1,600 for four sessions. I definitely would do it if I had it, but that's $400 a session. That is way too much Now And see so as mine said it's your it's your demographic is who you serving So my rate is really high, but that's what I have to charge Otherwise, I'd be so inundated and overwhelmed and stressed out. I'll be worth Crap to my wife and my sons and then the value I know with a single text I could change somebody whole life take them from zero to a million because of my network Just like this gentleman came to me For with his business and I put him with a hall of fame with a hall of fame assigned on Next thing, you know, his business Go from zero followers online to 10,000 followers online and then he able to line up other Champions, then I put them with a WNBA champion Then I put them with a all star another NBA all star Just because of my network. So I have to charge. So that's what you have to look at too When you're looking at this stuff and you're going to see The differences But it's people in coaching charge $30,000 an hour Because of their level of success their level of knowledge their level of value or whatever And then there's people who got courses and they're charging $5,000 $10,000 When it's not rocket science It's not it's not rocket science People come and it's oh your course too short people don't understand that it's a sales tactic to bore you to death So that's why when you go to these funnels to these pages they have 50 minutes worth of reading That's why they teach you on the webinars to talk for two hours Because they want to out talk to you the way you so tired. You just be like, uh, let me just buy the course Listen, let me just get this course man. You've sold me. You've been talking two hours. And so that's a sales tactic And so the reason why I have a very little bit of copy And the reason why I got a seven minute sales video on the homepage of my course is because I want only the people Who are convinced who are sure who are ready to become a coach Because that is a coach with integrity. I don't want to sell anybody on becoming a coach I don't want to convince anybody on becoming a coach Because if I talk to you long enough You could be convinced and if it ain't for you now you just flush money down The drain that you could have put up for your child college fund So the money that you spend you want to be able to get out into the market and make that money back And so with the coaches which we're supposed to do monthly calls But I missed some months just due to my life schedule And I'm I'm not ready to turn that call over to another one of my coaches to teach it because some of the questions could be pretty hard And with me having 15 years experience as a coach I'm able to answer any question that A new coach asked me but some of my coaches they only been coaching for two years three years They may be making six figures But they only been in it for You know less than five years. And so I I haven't turned it over yet But here soon I'm gonna have some other coaches running the the monthly calls So sometimes some months we may get even more calls But a part of being on my mentor dot life is monthly calls that we missed some months And then a part of being taking my certification is monthly calls That I missed some months and just you know just due to my schedule, but I hope that I didn't see any other questions. Um Asia Jeremiah God bless you now for that blessing you sent um She thought uh And God bless you as Asia Maybe thought this was a normal Q&A So a Let me see at You bought ready Hurry up son. We're gonna be late I say hurry up. We're gonna be late We need to be out of here. No later than in uh 11 30 All right, we'll wake up late then around here dragging his feet like come on Your brother got a game, huh? so a if you missed any of this go back watch it and um Catch this In the description box. I'm on this other little system Using this and yeah, I'm not too tech savvy on with this system But in the description box, I put the link to The to my training And so you can watch the video on the home page. You could look at the outline It's a read-only textbook because people Intellectual property other coaches who want to you know or take that book and then It's little quizzes in there. And it's another thing that I did Coaching is not about smarts. It's about service. It's not about you being a genius It's not about you being able to pass tests. That's why I don't have these long tests And that's what I was going to say is people see my course and because it's a few hours of video If they sit down for a day they could finish it But that's not how you're supposed to finish it You're supposed to do one section a day and take your time take like nine weeks going through all the different sections And and writing it down a lot of people they just sit and they let the video play while they're cooking And they're doing all of this and then they email in and ask a question that was answered in the course And i'm like, okay You're not taking this seriously if you taking do it like some of the coaches Shannon Owens, Amber Johnson, Latoya O'Kia, the corner wise And you take your time and you get the knowledge and you implement what you've been taught Then you can find some success and there's many ways to do it. So if you go in your city You and get 10 clients from your church Like so what I did is I offered my coaching services to my high school that I graduated from They brought me in and they paid me $3,000 a month to come to the school twice a week I'm a coach who have experience who have built success, but I don't have a college degree But they pay me more than they pay the school teachers which is which is not good But that's the thing is when you bring in something different And it's not regulated A teacher they can't pay a teacher $3,000 a month for two days of work a week Because that's a break the regulation And so that's what a coach has the freedom of doing the NBA team put me on a retainer The college sports teams that I work with put me on a retainer and I go to this sports team once a month I do a team session And then all the players have my phone number and they can text me I work with men's teams and women's teams and then high school middle school And pro teams so coaching is different So now if I see a nice little startup and I see they don't raise 40 million I will walk in there And talk to the owner and say hey, I would like to be your morale coach for your team You put me on retainer as an independent consultant at $5,000 a month $3,000 a month I will come on Mondays or on Fridays And I will sit in your available your extra office all day And I will have a calendar that your staff they may have eight staff 10 staff running a tech company Developers they could get on my calendar and they come in and we talk for 30 minutes And just to keep their morale up so they got somebody to talk to That right there is going to be a thing. It's not a thing in every company right now But in 10 years from now, that's going to be a thing And so that's why coaching is still growing because it's really about your Ingenuity I pitched that to the school and they paid me $3,000 a month I pitched that to the NBA team and they paid me their retainer I can't say how much because I signed a contract and so These are things that I'm creating. I'm not sitting and waiting for it to fall in my lap. I'm Creating this I'm innovating Steve jobs say the difference between a leader and a follower is innovation So you don't just but see what school has done I went to college for eight years and didn't get a degree What school has done what I noticed with a lot of people they don't think like that They get a certification like a certification and then they want everything to fall in their lap You eat what you kill If you don't work, you don't eat. So if I get a certification right now today What I'm gonna do is I'm gonna go to my church that I'm serving in And and I'm gonna tell I'm gonna talk to the pastor and say hey, we got a lot of broken people in here I'm a certified life coach and I would like to use that extra office on Sunday after church and do office hours with the people who are struggling and Y'all as a church just paid me $25 an hour all these people paying tides So if I'm there eight hours What's what's that? Uh 200 dollars Yeah, that's okay 200 times four. That's 800 dollars a month from that one Consulting gig that you're doing with your church Then you could offer that same thing with four other people eight times five Is 40 that's four thousand dollars a month offer five gigs That's how you have to think with your certification Is you got to create your proposal create your pitch create the plan and then get out and make it happen And that's how you earn a living as a coach A lot of people just get on my mentor dot life They pay $20 a month and they expect the bottom the fall out the sky and for them to just be flooded with bookings No, that's not how that work Some people get that fortune and they get booked and they didn't did nothing Some people sign up then they second day they get a booking and but you've got to go work You've got to go and so that's what i'm teaching in my certification And I put it in the description and I put a look I put 10 off on there A little coupon code just for me wasting your time on here But look around look around I can't be mad at you if you take john Maxwell certification if you take tony robbs certification them guys Way been at it way longer than than I've been living they've been doing it as long as I've been living And so I can't be mad at you. Yeah, you're gonna pay $10,000. Yeah, $5,000 No, they don't have a my mentor dot life to help you get clients I think john might have created one because I talked to his manager and I told him his manager about this john max Well, he's like, oh, we're gonna steal that so they might have one now but um But see that's innovation because people were saying tony. Can you code came here? I'm like, listen, I'm booked up So that's why I created my mentor dot life for my coaches Could sign up and be marketed to clients and we're finna ramp up that marketing and so this the thing If you got a heart for service and you want to serve you want to help Then coaching consulting mentoring, you don't have to be giving advice You could be helping people start their business if you got a business You could be helping people start their group home or you got a group home You could be helping somebody become an HR professional if you work in HR You could be helping somebody, you know create A budget plan if you got $10,000 in savings and a 750 credit score You could be a budgeting coach. It's not a financial advisor But you just helping them create a budget And so that they could save some money and so that they can You teaching them what you know about credit so they could build a credit score But you're not a credit repair person You a coach and so it's several we got coaches who coach Parents raising autistic children because they are mothers of autistic children and they found success and balance And a system and they want to help other mothers Find that same balance and system And so coaching could be across the board And you using your gifts to serve and even if you just like to listen, which is a gift If you like to listen, which can be a skill Then you can Just being that sounding board for people can change their life because most of us don't have Anyone that will just listen to us And intently listen and ask us great questions to push us closer to The answer the solution. So hey, I got to go son got a um Uh soccer game here and we 20 minutes away from it and it started in 28 minutes So god bless y'all watch this back if you missed any of it The link for my training is in the description Compared to the other ones that's out there compared to pricing And see what you come up. Look at my brand. Look at my success. Look at their brand Look at their success if they know more than me take their course You could take their course and still join my mentor dot life if they don't have a platform That will help you meet clients It it it just requires a certification. It don't require my certification. That's why it's not tony gaskin's mentors dot life It's my mentor dot life Because it's for whatever certification you just got to have a certification can't get on the uh, just jump down the porch now God bless you and we will talk soon if I missed some questions. I might get back and see it in But I'll do these Hopefully once a month