 Because I mean, when you kind of even think about it and look at artists like Juice World, it's like, I think he's at this point, they've released like three or four projects after like he's been dead. And I know like, there's been the stories of how he's like, he used to record so much music. So I know like, he's probably had so much music like go from. But at one point do you be like, let's say down the seventh, eighth, ninth project of like releases, when do you kind of think about it? Like, is this still like his dress? Like, where do you think the industry is going? Like more so with AI? AI is going to have some massive impact on the music industry for real for real over the next year, or do you think it's a little further along? Personally, what I think with AI, and this is going to be kind of a problem more so for the fans and labels. I think that like, you know how like we have like a lot of post humance releases, like when artists die, I think instead of only relying on like the songs that they made before they died, and even like just like the rust and all of that type of stuff, I think they're going to take it a step further of making records with the AI voice and the fans wouldn't know. And they will just be allowed to make, now I don't know, I wouldn't say loud, but they would just put out more projects and make more money off that artist and probably try to renegotiate deals with that artist estate to put out more projects with AI voice, but making it to where it's like, you really think it's this artist, like it really sounds like the music that they make, because the voice is already there just got to like sound like how they sound. I mean, like as far as like the lyrics and stuff and the melodies and stuff. And I think that's what labels are going to do because it's going to make them more money, but it'll be bad for fans. Bro, I'm glad you said that because I hadn't heard that perspective yet. Like, obviously, we know that there's a lot of situations with these records that I'm going to be created for sure that fans don't know, right? If it's somebody, because it could just be a random kid in the room. I make this record that sounds like Kendrick Lamar. And then people don't know that actually not Kendrick Lamar, right? But if you have a situation where everybody is in on it, all the official people, the record label in the state, then truly, the lie will never be revealed. That's crazy. That's crazy. And you know, knowing how these labels move, I do not doubt that one bit. And knowing how some of the states might be like, well, we might as well, because we own the likeness, right? We own the like whatever else is required to be able to do that. And it would technically be legal. Exactly. It's just the fans who would be mad about it. And they wouldn't even be mad about it because they wouldn't really know. But right, it just comes down to do does anybody care enough? Like, or what do you like kind of value more? And I think just generally speaking with businesses is a business. So if it makes money and you can get away with it, cool. So some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to consistently take artists to another level over and over again. And if you want to see what that looks like, we just did a collab where we not only show the system that we use, that's resulted in Billboard hit some of the biggest viral moments on TikTok, Instagram and YouTube. But also we got J.R. McKee to break down how he took artists from zero to one of the biggest hit songs of 2022 and getting a Grammy in January of 2023. This is recent stuff, not old tactics. If you want to check it out, go to www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work because J.R. gets into the details of looking at the data, decisions that got made, how much content got created and how they adjusted the content over time for different parts of the campaign. This is real behind the curtains type of stuff. So again, go to www.brandmannetwork.com slash Grammy. If you want to check this out and apply it to yourself, back to the video. It technically is just bringing life back to the IP because we do that with movies and other type of images, cartoons and things like that. Technically, it would just be that, right? Because all of them are art forms. I think we associate music a little bit more personally, but technically it's just that. And it's just an uneasy thing that we're probably going to have to get over. Because I mean, when you kind of even think about it and look at artists like Juice World, I think he's at this point, they've released three or four projects after he's been dead. And I know there's been the stories of how he used to record so much music. So I know he's probably had so much music go from. But at one point, do you be like, let's say they're on the seventh, eighth, ninth project of releases. When do you kind of think about it? Is this still his draft? See, that's the whole thing. That's when you get into conspiracies. They're starting to build that he works all the time. That's step number one. So it can be believable. They're trying to create it, make it seem. Wow. Wow. Yeah, man. That's a great take. That's a great take. And that would be interesting. Very interesting to see.