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Automotive Business Devlopment, BDC Director, Internet Sales

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Uploaded on Mar 28, 2008

Dealer Synergy builds the most powerful automotive business development centers in the United States, Canada and Russia. Sean V. Bradley, CEO of Dealer Synergy leads the most elite team of automotive business development and Internet sales experts. Dealer Synergy's clients have achieved national recognition as well as prestigious awards for their process and success.

The Dealer Synergy team, led by Sean V. Bradley often speak at NADA & NCM dealer 20 groups. As a matter of fact Sean V. Bradley of Dealer Synergy created the very powerful NCM and Dealer Synergy Internet Sales Bootcamp. Not to be confused with Internet Sales Director or Manager bootcamp or Internet sales professional bootcamp, sometimes called interent sales pro bootcamp.

Here is the outline....

Internet Sales Bootcamp Course Outline and Objectives

1. To provide the most comprehensive and practical Internet Sales Management development program available.

2. To use the Dealer Synergy 4 P (Products, People, Process and Promotions) system to develop a custom strategy for the dealership as well as to identify opportunities for improvement.

3. The curriculum and exercises in this Bootcamp are designed for maximum retention. We will cater to the Visual, Auditory and Kinesthetic learner.

Course Length Two and a half (2.5) Days

Topics Covered

1. An in-depth analysis of power of the Internet, the effect it has had on the world in such a short amount of time. A thorough walkthrough of Internet sales for the automotive industry, starting in 1995 when AutoByTel was accredited for being the first 3rd party lead source provider, transitioning to the current situation analysis of online automotive shopping and sales. The most current stats from sources like Cobalt, Polk, Jupiter, JD Powers, Carsdirect, Dealerskins and Dealer Synergy research. And then a look at the future of Automotive Internet sales... where are the trends taking us? Where are we going to evolve to? Discussing the "Evernet" and "Internet 2.0". Most importantly how to harness the power of Internet sales to dominate the competition.


2. A VERY powerful break down of the science of communication and how it directly relates to Automotive Internet Sales.

3. The complete break down of Dealer Synergy's 4P system. Providing a matrix in which you can create, manage and problem solve in your Internet department... Products, People, Process & Promotions


4. Will go over in detail all of the products needed to achieve maximum success in the Internet department, Not only will we identify all resources needed but we will also demonstrate how to properly design, implement, manage and evolve those resources. We call this D.I.M.E.


5. Full Human Resources breakdown for the department in the "People" section, what are the different roles within an Internet department, job descriptions, example pay plans, profiles and infrastructure.


6. Goal planning, forecasting, projections, will demonstrate how the various members of the Internet sales team can set goals and roadmap action plans for success. Provide suggestions for professional development and networking,


7. Process -- will show in detail exactly what to do, when to do it and most importantly WHY we are doing it. Specifically, will go over exactly what to do from the moment you get to work to the time you leave work at the end of the day.


8. Overall department flow, overall follow up cycle, specific email follow up cycle, the phone process, appointment confirmation, missed appointment, dead deal protocol, reporting and accountability.


9. Identifying expectations versus objections and then proper utilization of rebuttals.


10. Promotions -- Creation of your dealership's unique value package proposition (WHY BUY FROM ME...?).


11. How to maximize your conventional advertising and marketing.


12. Complete break down of all of the digital advertising and marketing mediums, OEM leads, 3rd party provider leads, membership buying programs, your dealership's website, Search Engine Optimization, Search Engine Marketing, pseudo websites, micro sites and how to create the MOST powerful online marketing strategy.


13. Demonstrate how to sell more used cars online.


14. How to leverage Special Finance ONLINE.


15. How to generate MASSIVE traffic for FREE!!!

16. By the end of this Bootcamp you will be empowered to start, rebuild or simply evolve your Internet initiative to the next level.

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    • Standard YouTube License

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